What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...
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What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...
How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team
The Rainmaker Podcast
58 minutes
7 months ago
How Kathryn Dobbs Cultivates a Fan-First Approach to Marketing a Pro Sports Team
How do you market a brand when the product itself is completely out of your control? This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what’s happening on the ice. We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sp...
The Rainmaker Podcast
What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...
