In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.
Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.
We discuss:
This is about making sure you make your mark and establish your presence in the market.
The company referenced a lot throughout this episode, https://nestuge.com/
#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULA
Chapters:
00:00 - Introduction to Product Marketing and Growth
05:14 - Ruth’s Journey and Insight into Marketing
09:37 - Market Penetration Strategies for Startups
14:19 - Understanding the Principle of First Three
17:41 - Acquiring and Retaining Users
22:36 - Building Relationships With Customers
25:52 - Importance of Brand Visibility
28:13 - Branding and Story Telling in User Acquisition
29:52 - Collaboration Between Founders and Marketing Teams
36:28 - Customer Centric Approaches in Startups
39:42 - Scaling for Sustainable Growth
45:24 - Practical Advice for Founders and Marketers
Connect with us:
Ruth Okoli on X (formerly Twitter) - x.com/ruthinspire
Ruth Okoli on Instagram - instagram.com/ruthinspire
Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoli
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
TPOT Socials
In this episode of TPOT (The Pulse of Tech podcast), I sit down with Linda Ikechukwu, who has built a globally relevant career, and we unpack what it really takes to make your career thrive beyond borders. Linda Ikechukwu is a talented software engineer and developer educator currently pursuing her MBA at a top-10 business school. When she's not coding or studying, Linda feeds her passion for travel, lawn tennis, and African folklore.
We discuss:
This isn’t just about staying relevant. It's about becoming unmissable in today’s global economy.
Preparing for Q-Day (Linda’s Article on Quantum Computing) - https://smallstep.com/blog/post-quantum-cryptography-at-smallstep
#TPOT #ThePulseOfTech #podcast #TechPodcast #careers #globalcareer #quantumcomputing #funemployment #DULAStudio #DULA
Connect with us:
Linda Ikechukwu on X (formerly Twitter) - x.com/_MsLinda,
Linda Ikechukwu on Instagram - instagram.com/linda_ikechukwu
Linda Ikechukwu on LinkedIn - linkedin.com/in/linda-ikechukwu
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
TPOT Socials
In this episode, we’re talking about crypto adoption in the African market and joining us is Moore Dagogo Hart, also known as Moore DH, a Nigerian tech entrepreneur, blockchain architect, and co-founder of Zap Africa, home to Africa’s first non-custodial crypto wallet and exchange. He’s also the founder of Syx Labs (now Cognito Systems), a cutting-edge AI and blockchain development studio.
Connect with us:
Moore Dagogo Hart on X (formerly Twitter) - x.com/MOORE_DH,
Moore Dagogo Hard on Instagram - instagram.com/mooredh
Moore Dagogo Hart on LinkedIn - https://www.linkedin.com/in/moore-dagogo-hart
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or YouTube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
TPOT Socials
This episode sparks a candid conversation about sustainability vs. hype in African fintech. Nigeria’s fintech boom hides tough truths, unsustainable growth, regulatory hurdles, and shaky consumer trust. On this episode, we uncover the crisis looming behind the hype and what it means for founders, teams, and the future of digital finance.
And joining us on this topic is O’Sheyi Ogunbanwo. O’Sheyi is a product manager and business executive with experience building fintech products within payments, lending, digital banking, international remittance and agency banking. He’s ex Schlumberger, ex Voguepay, ex Kongapay, ex Carbon, ex VFD and ex Fairmoney.
#TPOT #ThePulseOfTech #podcast #fintech #africanFintech #nigerianfintech #bankingsystem #banking #microfinancebank
Connect with us
O’Sheyi Ogunbanwo on X (formerly Twitter) - @obanwoosheyi
O’Sheyi Ogunbanwo on LinkedIn - connect
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Joining us today is Victor Onazi and we will be talking about how feedback can be a powerful tool for career growth, exploring strategies to effectively receive and implement feedback, and learning how to turn criticism into opportunities for success.
Victor is an experienced product designer and a fintech enthusiast with over half a decade years of expertise in crafting impactful digital products. With a background in front-end engineering, he has contributed to industries including FinTech, AdTech, Web3, and HealthTech. Victor has led design efforts and successfully shipped products that have reached over 10 million users worldwide.
Connect with us
Victor Onazi on LinkedIn - connect
Victor Onazi on X (formerly Twitter) - @wolede_
Lede Adeniyi on X (formerly Twitter) - @victoronazi_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Instagram
X (Formerly Twitter)
Joining us today is Destiny Ihejirika and we will be talking about Why Most Design Systems Fail, the common mistakes we need to avoid that could be costly and how to fix them.
Destiny is a Product Designer specializing in Design Systems with 8 years of experience crafting scalable digital experiences. He has worked with multinational corporations across the UK, US, Canada, and Nigeria, bridging design, technology, and business. With an engineering background in APIs and microservices, he collaborates effectively with engineers to build user-friendly products.
Connect with us
Destiny Ihejirika on Youtube - @TechwithDestiny, @DesignwithDestiny
Destiny Ihejirika on LinkedIn - connect
Destiny Ihejirika on Substack - More than design
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Joining us in this episode is the G.O.A.T.E.D Jephthah Aletan, and we’re chatting about Tech-enabled Growth for the Entertainment & Afrobeats Industry.
Jephthah is a dynamic leader at the crossroads of healthcare, technology, and design. A qualified dentist from Obafemi Awolowo University (OAU), he serves as the Chief Design Officer (CDO) at Wellahealth, driving digital transformation to improve health equity in Africa. As the co-founder and Chief Product Officer (CPO) of Ogadentist, he reimagines modern dental care with a hybrid model that merges advanced technology with accessible services.
If that wasn’t impressive enough for you, Jephthah is also the founder of Spirewox, a boutique design studio crafting impactful brands and digital solutions for the entertainment industry. Known as a brand strategist and product innovator, he combines strategic vision, design excellence, and technological expertise to shape industries and deliver transformative solutions.
Connect with us
Jephthah Aletan on X (formerly Twitter) - @thejephaletan
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Joining us for the second time is the amazing Daniel Abudu, and we’re chatting about understanding the usefulness of No-Code Tools. These innovative platforms are revolutionising the way we build products and streamline processes, making technology more accessible than ever before.
Daniel Abudu is an amazing website designer and Webflow developer.
Connect with us
Daniel Abudu on LinkedIn - connect
Daniel Abudu's Website Portfolio - check it out
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Joining us in this episode is the incredible Daniel Abudu, and we chat about The Freelance Mindset.
Daniel, also known as "Unorthodox Dan" is an amazing Website Designer and Webflow Developer. He was the first certified Webflow expert to come out of Nigeria and has worked with notable clients like Jensen & Jensen, Pesa, Swwipe, People in Product and more.
We explore:
- The pivotal moments that shaped Daniel’s freelance journey.
- Strategies to overcome self-doubt and embrace resilience.
- The importance of building a personal brand and maintaining a strong clientele.
- The keys to industry success.
Connect with us
Daniel Abudu on LinkedIn - connect
Daniel Abudu's Website Portfolio - check it out
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
In this episode, we dive into the topic of how to build communities, why we need them, or… maybe we don’t need them.
Our guest is Emmanuel Michael, a fierce advocate for building communities that offer designers an avenue to grow, thrive, and network. With close to a decade of combined experience in immersive brand experience and digital product design, Emmanuel’s expertise extends across a diverse range of local and international brands.
Currently, Emmanuel leads the design efforts at Multigate, where he defines the user experience for their automated settlement, treasury management, and cross-border payment rails solutions. He continues to apply his passion for user-centered design and community building in his role. Emmanuel's commitment to cultivating strong design communities is a testament to his belief in the power of collective growth and support.
Connect with us
Emmanuel Michael on LinkedIn - connect
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
In today's episode, we dive into the fascinating world of open banking and its implications for product design in the finance sector. As financial institutions evolve and adapt to the digital age, the need for innovative and user-centered design strategies has never been more crucial.
Oyindamola Ajibike is a Product Designer and UK Global Tech Talent alumni based in London, England. Her design conviction is based on designing global-aware products and simplifying user experiences. She has designed across industries and currently works at the heart of finance. She also co-founded Design Chics, a non-profit dedicated to providing African women resources and opportunities for growth in their careers.
Connect with us
Oyindamola on LinkedIn - connect
Oyindamola on X (formerly Twitter) - @MystiqueDammy
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
Samuel Achem shares his personal experiences and advice for people considering transitioning into a leadership role. Samuel is currently the Lead iOS Engineer at Kuda.
Connect with us
Samuel Achem on LinkedIn - connect
Samuel Achem on X (formerly Twitter) - @_Achimedes
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
Sponsor
DULA Studio - https://dula.studio
Socials
In today's episode of TPOT, I sit with Tunde Ojediran, an exceptional Product Engineer with extensive experience in frontend engineering. He is currently working with Andela and has over 10 years of experience as a Frontend Engineer.
We go back to the basics of frontend engineering and what Tunde would do if he were starting over his journey. He has gained a lot of experience and knowledge during his 10 years in the industry so stay tuned. The conversation took an interesting turn, so you certainly won't want to miss this one.
Connect with us
Daniel Tunde Ojediran on LinkedIn - connect
Daniel Tunde Ojediran on X (formerly Twitter) - @danieltundeoje
Daniel Tunde Ojediran on ADPList - book a mentorship session
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod
Sponsor
DULA Studio - https://dula.studio
Socials
In today’s episode of TPOT, I sit down with Tunde Mason, the Head of Product Design at Kuda. He’s been in the creative space for about 10 years and he's very passionate about artificial intelligence, product design and spatial design.
We explore the topic of AI and how it affects the field of product design. Will AI render designers jobless and unable to feed their kids soon or will designers continue to ride the wave and use it as a tool to better succeed? Either way, AI is here to stay so tune in and listen!
Connect with us
Tunde Mason on LinkedIn - connect
Tunde Mason on X (formerly Twitter) - @tundemason
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, leave a comment on Spotify and Apple Podcasts. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod
Sponsor
DULA Studio - https://dula.studio
Socials
a super-talented product designer currently at Edenlife.
Aderinsola shares her insights, experiences, and valuable tips on maintaining a fulfilling work-life balance in the fast-paced world of tech. Get ready to gain valuable insights from Aderinsola's journey as a product designer and her approach to finding joy and fulfilment in both her professional and personal life.
Aderinsola on X (formerly Twitter) - @Aderinsola_O
Aderinsola on Instagram - @aderinsolaoluwafemi
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @dula_studio, or leave us a comment on Spotify.
Sponsor
DULA Studio - https://dula.studio
Watch the episodes on Youtube - Watch here
In this episode, we explore the world of illustration within product-led companies. Joining us is the incredibly talented Liz Ogunoye, currently an Illustrator at Chowdeck. She has a passion for blending artistry with technology to create captivating visual narratives.
With a background in graphic design and a keen eye for detail, Liz has navigated the ever-evolving landscape of tech, infusing her unique artistic flair into the products, brands, and teams she collaborates with. Her journey is a testament to the symbiotic relationship between creativity and innovation in the digital age.
Liz brings a wealth of experience and insights into the realm of illustration, offering a glimpse into the challenges, triumphs, and indispensable wisdom she has gained throughout her career. Prepare to be inspired as we uncover the nuances of building a successful career as an illustrator in the dynamic realm of tech & product teams.
Find us
Liz Ogunoye on LinkedIn - connect
Liz Ogunoye on Instagram - @lizogunoye
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @dula_studio, or leave us a review on iTunes.
Sponsor
DULA Studio - https://dula.studio
Watch the episodes on Youtube - Watch here
In today’s episode of TPOT, I sit down with Olushola Karokatose, a very experienced Software Engineer and currently Technical Lead at Paystack.
Olushola shares his wealth of experience and insights into the symbiotic relationship between technical expertise and vital non-technical soft skills. From the pivotal role of communication, empathy and adaptability skills to the evolving landscape of leadership in the tech industry, this episode offers a compelling exploration of how we grow as technical people. You'll find this episode useful if you’re a technical person or work with technical people.
Find us
Olushola Karokatose on LinkedIn - connect
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @dula_studio, or leave us a review on iTunes.
Sponsor
DULA Studio - https://dula.studio
Watch the episodes on Youtube - Watch here
In this episode of TPOT, I sit down with Kola Ojo, a product designer, to explore the topic of learning product design from an experienced perspective. We share valuable insights, experiences, and strategies on essential skills, portfolio building, common mistakes made by product designers, and how to stay motivated throughout the journey.
Whether you're an aspiring product designer or simply curious about the field, this episode offers a wealth of wisdom and practical advice for navigating the world of product design. Tune in to gain valuable insights and inspiration for your career journey in product design.
Find us
Kola Ojo on X (formerly Twitter) - @kolaojo_
Kola Ojo on ADPList - book a mentorship session
Kola Ojo on LinkedIn - connect
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @dula_studio, or leave us a review on iTunes.
Sponsor
DULA Studio - https://dula.studio
Watch the episodes on Youtube - Watch here
In this episode, we tackle a topic many of us have faced in our tech careers: job rejections. While it can be disheartening to receive rejections, it doesn't have to define our paths. Join us as we explore strategies and insights to thrive through tech job rejections.
Our guest, Okhaide Ajayi, a senior product designer shares his journey of overcoming multiple job rejections and how he transformed those setbacks into opportunities for growth. Drawing from his experiences, Okhaide provides valuable insights, practical strategies, and tips for reframing job rejections as stepping stones to success.
We delve into the emotional impact of rejections, discuss ways to develop resilience, and explore techniques for strengthening skills, leveraging networking and mentorship, and revamping job search strategies.
If you've ever faced a job rejection and wondered how to bounce back stronger, this episode is for you.
Find us
Okhaide Ajayi on X (formerly Twitter) - @xa_ajay
Okhaide Ajayi on LinkedIn - connect
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @dula_studio, or leave us a review on iTunes.
Sponsor
DULA Studio - https://dula.studio
Watch the episodes on Youtube - Watch here