In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.
Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.
We discuss:
This is about making sure you make your mark and establish your presence in the market.
The company referenced a lot throughout this episode, https://nestuge.com/
#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULA
Chapters:
00:00 - Introduction to Product Marketing and Growth
05:14 - Ruth’s Journey and Insight into Marketing
09:37 - Market Penetration Strategies for Startups
14:19 - Understanding the Principle of First Three
17:41 - Acquiring and Retaining Users
22:36 - Building Relationships With Customers
25:52 - Importance of Brand Visibility
28:13 - Branding and Story Telling in User Acquisition
29:52 - Collaboration Between Founders and Marketing Teams
36:28 - Customer Centric Approaches in Startups
39:42 - Scaling for Sustainable Growth
45:24 - Practical Advice for Founders and Marketers
Connect with us:
Ruth Okoli on X (formerly Twitter) - x.com/ruthinspire
Ruth Okoli on Instagram - instagram.com/ruthinspire
Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoli
Lede Adeniyi on X (formerly Twitter) - @wolede_
Lede Adeniyi on ADPList - book a mentorship session
Lede Adeniyi on LinkedIn - connect
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.
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DULA Studio - https://dula.studio
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