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The Publisher And The Writer
Seana Smith & Jane Curry
17 episodes
8 months ago

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.

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Books
Arts,
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All content for The Publisher And The Writer is the property of Seana Smith & Jane Curry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.

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Books
Arts,
Business,
Fiction,
Entrepreneurship
Episodes (17/17)
The Publisher And The Writer
16. Leesa Ronald on Romcom Writing & Publishing

Meet a debut author juggling kids, writing, Instagram and success. Leesa Ronald's debut romcom Special Delivery was published in December 2024 and has already been reprinted. Success! Leesa has also signed a further two-book deal with Allen & Unwin, her second romcom will hit bookshelves towards the end of 2025.00:00 Introduction


01:10 Jane asks Leesa about her lived experience as an author. Leesa explains how she was fortunate to land up with Allen & Unwin and the rhythm of her interactions with her publisher.

04:00 Interactions with various people at the publishers and getting used to response times.

05:30 Finding the publisher, ASA Literary Speed Dating and getting a contact at A&U.

07:45 Knowing your genre. Leesa started reading romcoms about 18 months before she started writing one. Writing the book in the midst of being pregnant and having third child.

09:21 Understanding the contract, where Leesa got advice.

10:20 The titles changes and draft front cover.

13:00 Deciding to just write and let the publishers look after the publishing. Feedback on the book so far, reviews etc

14:15 Leesa on her social media strategy and advice she got.

17.20 Writing the book, first the plot of the book, and then how Leesa got started. Not much of a plotter in first book but currently writing second book and doing more plotting.

20:20 With job and three kids, Leesa tends to write at night, some early morning.

21:30 Special Delivery did not have a huge amount of editing to be done.

22:20 Leesa didn't do writing courses before she wrote the first book, but has always worked as a writer of magazine and now corporate communications. Trying to write the type of book I wanted to read. Did do a 6-week course before book 2, what was useful in that.

25:20 Meeting other writers and the romcom community. The Romance Writers of Australian Conferenece.

28: 10 The audiobook production process.

29:00 Thanks and farewells


Leesa Ronald's website is here.

Leesa Ronald is on Instagram here. 


Authors & Websites mentioned

Mhairi McFarlane

Emily Henry

Kelly Rimmer

Romance Writers of Australia


Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • www.instagram.com/seanasmith


Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.


Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
31 minutes

The Publisher And The Writer
15. Waterstones, P.O.D. and F.A.Q.

In this week’s episode of The Publisher & The Writer, we answer questions on a variety of writing and publishing topics.


00:47 Jane’s trip to London, with a stop at the huge Waterstones bookshopat Piccadilly. Seeing how genre fiction is laid out and how much it dominates the fiction floor.

02:40 The fantasy section being close to children’s section and issues that causes. Sex in fantasy is pretty full on so parents are helped to appreciate topics in young adult books. Reading Fourth Wing, and how author writes for those who feel they don’t fit in.

05:00 Who’s reading books. That Waterstones is a citadel. The joy of bookshops that stay open late.

08:00 Fonts and colours in vogue now.

09:00 Meetings with old friends and the changes sweeping through publishing, the power of digital publishing.

09:50 What is print on demand and who is using it. A primer. Change your religion! It means a virtual warehouse.

13:00 How spammy publishing companies claim to get your books into bookshops but anyone can do it via Ingram.

13:50 Amazon has the algorithm, and promotion. Promoting digitally and fulfilling demand digitally. Upsides and downsides of Amazon.

15:50 Best to upload to both Amazon and to Ingram.

16:30 Question about promotional blurbs on book cover, how to get them.

19:15 Question about writing courses, advice on value for money. Join the local writer’s’ centre.

21:20 Writing courses or mentors first? BBC Maestro course.

23:00 Memoir writing groups, Jenny Valentish as mentor and teacher.

23:30 How to start a career in publishing and is it a good place to work if you’d like to be a writer? Other careers that work well for writers.

26:30 Latest books we have been reading.

  • Nina Stubbs Went To London, Took The Dog
  • Robyn Cadwallader The Fire And The Rose
  • Fiona McFarlane Highway 13

29:00 Send your FAQs to Seana Smith via Instagram or website, see below.


Websites mentioned:

Ingram Content

Amazon KDP

BBC Maestro



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • www.instagram.com/seanasmith



Buy Going Under

In Australia: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

Audiobook: Going Under on Audible, narrated by Seana Smith, click here.





Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
30 minutes 42 seconds

The Publisher And The Writer
14. The Bait Trap Author Lynne Johnson

In this episode of the Publisher and the Writer podcast, Seana Smith interviews Lynne Johnson, former lawyer and current author of the indie published crime novel 'The Bait Trap.' They cover Lynne's initial interest in crime writing, her experiences with online creative writing courses, the challenges and strategies of self-publishing, her marketing efforts, and the supportive community she found in the process. The episode also touches on her upcoming second novel and the valuable insights she's gained from her writing and publishing experiences.


00:00 Introduction

00:27 Meet the Hosts

01:21 Interview with Lynne Johnson, lawyer turned crime novelist

02:45 Crime fiction's appeal as reader and writer

04:18 Writing courses and classes, editing the novel

08:49 Pitching to agents and publishers

12:13 Choosing indie publishing means being the CEO, the cover, the preparation, finding the right professionals and then marketing and reviews

19:49 The Bait Trap: plot and characters

22:28 Research and realism in crime

23:43 Quick outline of the next novel and the plan for that one

28:21 Conclusion and contact information


Websites mentioned:

https://www.lynnejohnsonauthor.com

https://www.lauraboon.com/book-editing-services



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • www.instagram.com/seanasmith
  • https://www.facebook.com/groups/whatdidyoureadtoday/




BUY GOING UNDER

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.


Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
29 minutes 23 seconds

The Publisher And The Writer
13. Writing Journeys & Publishing News

We are back for 2025. In this episode we cover a lot of ground, with insights into the writing and publishing journey of successful authors, plus Aussie publishing news and a catchup on how 2025 has started for Seana's writing and for Ventura Press.


Join Jane Curry and Seana Smith for a candid insight into how to write and to publish your book.


00:00 Introduction and Ventura Press author Katherine Johnson's wins inaugural HarperCollins Australian Fiction Prize.

01:24 Katherine Johnson's publishing journey and the impact of literary prizes for authors.

05:53 Australian publishing news: Text Publishing sold to Penguin Random House.

06:20 Th challenges of third-party distribution.

11:21 Independent and Ventura's position in the market.

14:00 Commercial fiction and why we love it.

16:18 Current trends in memoir.

17:46 Promoting 'Going Under' in 2025, ongoing promotion mode and not needing the sugar hit of huge sales immediately

20:20 Simon and Schuster sales conference, coming up. Ventura Press upcoming books and sales strategies.

23:13 Seana's current writing endeavours.

24:35 Seana and Jane's recent reads and book recommendations

  • Richard Charkin My Back Pages Marble Hill Publishers 2023
  • All Fours by Miranda July
  • We Are The Stars by Gina Chick
  • Swimming Sydney by Chris Baker
  • Trespass by Louise Kennedy

28:33 Farewell!



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Seana Smith Instagram: https://www.instagram.com/seanasmith/



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au






Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
30 minutes 21 seconds

The Publisher And The Writer
12. Frankfurt Report + Vanity Press Fallout

In this extra episode, concluding our first 10-part series, we catch up with Jane who has just got back from the Frankfurt Book Fair and we explore the collapse of Shawline, a vanity publisher.


01.09 Frankfurt. Ventura part of the Australian Publishers Association stand in Hall 6. It's the most enormous gathering of intellectual property purveyors. It's a wholesale market, publishers doing business with publishers.

02.58 Lots of young rights agents work hard, whilst MDs look important. It's a microcosm of the whole industry.

05.00 Which of Ventura's book got interest. Who else was there. What usually happens is that English-speaking publishers buy foreign rights and translate the books. That is changing, more books being translated into English. The Australian rights agents.

08.16 How translation rights work. What sort of royalties publishers and authors receive. Why the German market is important. Which Australian publishing companies have UK cousins. Why translations come out later than English language editions.

13.09 The collapse of Shawline, leaving 600 authors in the lurch. The difficulties of managing fringe publishers and worse, predatory publishers. Why to use the ASA's Authors Legal. There's a lot of malpractice out there

16.20 Proper publishers have distribution into bookshops. Others may say they distribute but it's all digital. Companies not being honest about how few books writers are likely to sell. On the other hand, a publishing services company can be good e.g. Publish Central.

18.37 Is it likely the Shawline authors will get their files back so they upload them by themselves? Never pay full cost upfront for anything!

20.05 Listeners questions: What is NaNoWriMo? Does a non published author need an author website and social media presence?

23:59 What are we reading? Jane had 74 manuscripts submitted when she was away so she is reading them. Good and bad examples. Seana has read Charlotte Wood's Stone Yard Devotional and Elizabeth Strout's latest book Tell Me Everything.

25.53 Where to find us and farewell.



Links

  • Frankfurt Book Fair
  • Shawline Group enters liquidation - ASA article
  • Publish Central
  • NaNoWriMo
  • Charlotte Wood's Stone Yard Devotional
  • Elizabeth Strout's Tell Me Everything



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com




Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
26 minutes 55 seconds

The Publisher And The Writer
11. Publishing FAQs Answered

Jane and Seana answer readers’ questions.


  • Why Jane set up Jane Curry Advisory
  • The Frankfurt Book Fair - what happens there and why Jane is a regular visitor
  • Why the book fair was established in Frankfurt
  • How Jane will approach publishers at Frankfurt about Seana’s memoir Going Under
  • London Book Fair
  • What are bestseller numbers in Australia compared to the UK
  • Are all books sold in Australia printed here?
  • When does Seana write? Seana’s writing tips
  • Why is café writing so popular and effective!)
  • Recommended writing groups
  • Jenny Valentish memoir structure workshop
  • Writing ecosystems in UK, USA, Scotland, Ireland, Australia
  • Making publishing more equitable
  • Big W as part of the Australian book business
  • Commissioning writers versus manuscripts being sent to publishers
  • Self-published writers being picked up by traditional publishing
  • Print on demand
  • The rise of the audiobook



Links

https://www.valentish.net/



Buy Going Under

In Australia: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.

Going Under on Spotify: Listen to Going Under on Spotify here.




Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/




Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
35 minutes 48 seconds

The Publisher And The Writer
10. How To Self-Publish 2

Jane Curry and Seana Smith take a deeper dive into self-publishing, using Seana's self-published books as examples.

  • Seana’s first self published book, made the mistake of not researching what people want to read. Did not sell at all well. And was pulled. 
  • So the next project was better researched and planned, Wildly Weird But Totally True: Australia.
  • Commissioned a cover, and layout, which didn’t work well.
  • Learning curve, it started selling when I began running adverts on Amazon.
  • All the ways Amazon earns money; printing books, sales commission, advertising, Kindle downloads.
  • Ingram also does print on demand, how Amazon interacts with them. 
  • Once books start selling on Amazon, Amazon helps you sell more. 
  • Amazon advertising, pay per click, but impressions are not paid for.
  • The joy of checking daily sales.
  • Jane’s now running advertising for some of her books via Simon and Shuster. Leaning int o the algorithm.
  • Next came Wildly Weird But Totally True: Animals but it has not sold well, probably because there is a lot of competition in that area.  
  • But remember, there are many books on Amazon that sell no copies.


Find full show notes on the website.


Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.

Going Under on Spotify: Listen to Going Under on Spotify here.



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
29 minutes 13 seconds

The Publisher And The Writer
9. Aussie Publishing Company News


Keeping up with publishing company changes is essential for writers. In this extra episode within series 1, jane and Seana chat about some recent changes in Australian publishing, and about how to stay up to date in the English-speaking world.



  • Ventura Press news, Instagram disaster and 10 manuscripts coming in every day
  • Australian publishing news, Affirm has been bought by Simon & Schuster
  • Simon and Shuster is owned by KKR
  • How it will work, Affirm is keeping its sales team.
  • Writers will still approach Affirm directly not via Simon & Shuster
  • Hardie Grant have bought Pantera Press
  • Background of Hardie Grant and why Pantera is a good buy for them
  • Pantera's founders are not staying with the new owners
  • Hardie Grant's businesses which complement the publishing
  • Build to sell - this often happens with independent companies
  • Australian book market going well but still American fiction dominates
  • Knowledge is power, helps authors to pitch well... which not all do
  • Aspiring writers do well to understand the business of publishing
  • List of trade publishers around the world and why to read them



What we've been reading

Death At The Sign of The Rook - Kate Atkinson

The Vagus Nerve Reset - Anna Ferguson

The Burrow - Melanie Cheng

The Borrowed Life of Frederick Fyfe - Anna Johnston

Special Delivery - Leesa Ronald (to be published Dec 2024)

Intermezzo - Sally Rooney

Stoneyard Devotional - Charlotte Wood



Links

https://www.booksandpublishing.com.au

https://www.publishersweekly.com

https://www.thebookseller.com

https://lunch.publishersmarketplace.com




Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/





Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
19 minutes 38 seconds

The Publisher And The Writer
8. How To Self-Publish 1


These are exciting times for self-publishers which has really come in from the cold.


  • People have always self-published, Beatrix Potter and the Bronte sisters did versions of it
  • In the digital world you can create demand and fulfill it entirely online. 
  • Print on demand (POD) explained.
  • Ebooks, still dominated by Amazon and Kindle, are devoured by readers, especially romance and crime genres.
  • Now is the time for self publishing to have its moment. The advantages for readers as well as author.
  • The democratisation of the publishing process. Publishers and bookshops are a closed world to the non-traditionally published. They are the gatekeepers, but self publishing changes all that.
  • Example: Lisa Genova’s Still Alice was originally self published.



Read more on the show notes over on The Publisher & The Writer podcast: https://thepublisherandthewriter.com/how-to-self-publish-1



Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.

Going Under on Spotify: Listen to Going Under on Spotify here.



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/



Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
22 minutes 58 seconds

The Publisher And The Writer
7. The Small Print: How To Understand Publishing Contracts


  • Signing a contract can be a cause for celebration, but there may be regrets later.
  • As a publisher you often only return to them when something has gone wrong and you need to get out of the contract. 
  • The contract is a legal document, but connection and communication are what make the author-publisher relationship work. 
  • There is often a power imbalance.
  • Rights in contracts; what is the publisher being assigned by the writer; ANZ rights, English-speaking rights, Commonwealth rights.
  • Format rights, book, ebook, audiobook, extracts, film and TV and translation rights. The different sizes of books, and hardback and softback.
  • Many companies now create their own audiobooks, but others sell those rights on. 
  • Length of contracts, some have finiste terms, most remain whilst a book is in print.
  • Sunset clauses.
  • Royalties are usually 10% of RRP, but that can be altered for books that sell in big numbers, these are called rises.
  • Pros and cons of advances, and how often advances are earned out. Why we prefer lower or no advances.
  • Beware of contracts from companies that help writers self publish. Can be grossly unfair.
  • Discussion about ebook royalties, usually 25% of net receipts. 
  • Royalties stay at 10% of RRP even when bookshops do deep discounts.
  • Bulk book orders sometimes paid at 25% of net receipts; the pros of being entrepreneurial as a publisher.




Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.

Going Under on Spotify: Listen to Going Under on Spotify here.



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com


Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/swoop/blue-sea License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
33 minutes 23 seconds

The Publisher And The Writer
6. Editing The Manuscript

Editing books is the topic of this podcast, and it’s a vast one. Jane explains the three major types of editing: 


  • The structural edit
  • The line edit aka copy edit
  • Proofreading 


This is a deep dive on best practices, working with the right editor, the editor’s skill set. You will learn what to expect from an editor and how to ensure that you and your editor work well together. 


We also discuss the issues in the digital era with version control and making sure that the right final manuscript that is published. 


Jane chats about contemporary books which take out all punctuation and the pace that gives. Role of the publisher in making changes to the manuscript, before the structural edit. 


We chat about the close relationship between writers and editors and the trust needed. The pitfalls of finding an editor online and not investing in a good editor. 


There’s advice about avoiding vanity presses and about taking time with your writing and the editing process. 


Books mentioned:

Eats, Shoots and Leaves by Lynne Truss

Going Under by Seana Smith

Institute of Professional Editors

Kim Kelly - author


Buy Going Under

In Australia: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.


Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com


Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
30 minutes 12 seconds

The Publisher And The Writer
5. Selling In + Selling Through

This episode explores and explains the two parts of selling books. Selling in covers publishers and distributors selling books into bookshops in advance of publiscation. Selling through covers the books actually being sold into the hands of readers via bookshops. 


  • The importance of the month of publication, once that is set it cannot move. 
  • Everything works backwards from the publication month.
  • Book reps (representatives) visit bookshops, large and small, and sell the book to them. 
  • Larger sales into larger shops is discussed and the value of being in bookshop catalogues. 
  • Why ‘spine out’ is not what you want.
  • Bookshops receive the books and then they are the ones doing the actual selling to customers. 
  • The value of advance reading copies (ARCs).
  • Online booksellers respond to demand, but do not create it.
  • Pros and cons for pre-orders, who tends to do well with that. 
  • Sell through of books is crucial in first month or two. 
  • Returns are just a part of the book business. 
  • Every book has a life cycle. 
  • Visits to bookshops are terrific for authors, once book is stocked. 
  • Covers are crucial, a good one makes a difference. 
  • What is RRP?
  • How to keep sales going? Be an energetic author. 



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys



Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.



Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
30 minutes 2 seconds

The Publisher And The Writer
4. The Art + Craft Of Writing
  • Quick chat about what we’ve been up to in our daily writing and publishing work.
  • The prequel to writing is reading great books, and learning from them.
  • Deciding what to write, asking yourself what you love to read. 
  • Finding out what is popular and what might sell, the joys of loitering in bookshops.
  • The importance of understanding genres in fiction especially. Know your genre!
  • Literary fiction versus genre fiction and the blurred edges.
  • Writing is a craft and can be taught and learned. 
  • Seana lists some of the courses done in creative non-fiction.
  • Discussion about creative writing post-grad courses and PhDs.
  • Writing tips: getting started and keeping going.
  • Writing first draft is one thing but the editing often takes far longer. 
  • The importance of the opening lines. 



Links for this week’s podcast can be found in the show notes.



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1



Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/



Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.



Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS




Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
32 minutes 3 seconds

The Publisher And The Writer
3. Not The Slush Pile

In this episode, we discuss a range of topics pertinent to aspiring authors, from differentiating between types of publishing (trade, educational, and self-publishing) to the process and challenges of handling unsolicited manuscripts. Jane shares insights into the evolving landscape of publishing, the digital transformation, and offers practical advice for writers seeking to get their manuscripts noticed. 


  • We use the term unsolicited manuscripts these days, and it is a good time to be sending them in. Publishers do not want to miss out.
  • Aspiring writers are seen as an opportunity for publishers. However, the reality is there are few spots each month for new writers. 
  • How Jane manages unsolicited manuscripts at ventura and the sticky issue of whether publishers send rejection emails, or just don’t bother. 
  • Seana’s experiences of sending in unsolicited factual book pitches. 
  • Jane discusses the opportunities that arise when publishers build a new list. 
  • How to keep up to date with the traditional publishing companies. 
  • The importance of sending submissions exactly to the publishing companies’ specifications. 
  • Agents in the USA versus other parts of the world. 
  • Virginia Lloyd’s service to help polish an agent pitch.
  • Seana and Jane’s experience of literary speed dating as writer and publisher. 
  • The skill of managing rejection and writer self-care.
  • Strategies for sending out manuscripts and pitches to agents and publishers.
  • Routes from self-publishing to traditional publishing.


People and websites mentioned

Virginia Lloyd - Lloyd Literary


Buy Going Under

In Australia: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com



Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/swoop/blue-sea License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
27 minutes 34 seconds

The Publisher And The Writer
2. Publishing Companies Explained

In this episode we take a tour of the publishing landscape in the English speaking world.


Check out the biggest to the smallest traditional publishers to see where your book might fit in. 


We discuss the following publishing companies, with stories of how they operate, which ones use their own sales representatives and which use distribution companies. 


  • Examples of books and publishing within these companies are given from our own experience. 
  • The Big Five - histories and who runs them here in Australia
  • Independent companies
  • Small boutique presses
  • University Presses


Find links to all the companies mentioned by clicking through to the show notes on the website.


Also discussed are:

Australian Society of Authors is www.asauthors.org

Australian Publishers Association is www.publishers.asn.au


We discuss the impact of COVID on sales of books here in Australia, and the downsides of that and then the more recent contraction of the publishing industry here. 


Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.


Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith




Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
31 minutes 56 seconds

The Publisher And The Writer
1. Introducing The Publisher And The Writer

Meet the co-hosts, Jane Curry of Jane Curry Advisory and Ventura Press, and Seana Smith, her latest book is the memoir ‘Going Under.’


We chat about:

  • What we’ve been doing lately in our publishing and writing lives.
  • Jane on her love of books with purpose.
  • Jane Curry Advisory ‘I’ve always been a bit of an evangelist.’
  • Being on the idside and the outside of publishing. 
  • Seana on factual writing and creative non-fiction, the huge differences between them.
  • Recording the audiobook and author care. 
  • Seana's first book ‘Sydney for Under Fives’ commissioned by Jane when she worked at Pan Macmillan. 
  • Jane commissioning the Australian Autism Handbook in 2007, now in 4th edition. 
  • Being an entrepreneur as well as writer. Writing commercial websites. 
  • Leaning into the new digital ecosystem. 
  • Massive changes in the publishing world, the rise of self-publishing. 
  • Our backgrounds, Jane from Yorkshire and Seana from Scotland. 
  • Jane’s long career in publishing, working for independents, the Big Five and then for her own company Ventura Press for the past 20 years. 
  • Seana went to Oxford then a career in television, before kids and freelance writing. 
  • What to expect in this 10-part series and beyond. A complete guide to the publishing industry and writing books that get published. 




Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/janecurry1
  • www.instagram.com/seanasmith
  • www.instagram.com/venturapress__
  • www.instagram.com/sober_journeys
  • https://www.facebook.com/groups/whatdidyoureadtoday/


Buy Going Under

In Australia: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/



Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS





Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
29 minutes 10 seconds

The Publisher And The Writer
The Publisher & The Writer Trailer

Check out the trailer for the new podcast from Jane Curry and Seana Smith.



Join The Publisher & The Writer for our first series of 10 episodes. We'll demystify the writing and publishing business and support you on your creative journey.





Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/mark-july/today-is-the-day

License code: K79OEY7K6QBX2TDR




Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
1 minute 16 seconds

The Publisher And The Writer

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.