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The Publisher And The Writer
Seana Smith & Jane Curry
17 episodes
8 months ago

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.

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Books
Arts,
Business,
Fiction,
Entrepreneurship
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All content for The Publisher And The Writer is the property of Seana Smith & Jane Curry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Books
Arts,
Business,
Fiction,
Entrepreneurship
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5. Selling In + Selling Through
The Publisher And The Writer
30 minutes 2 seconds
1 year ago
5. Selling In + Selling Through

This episode explores and explains the two parts of selling books. Selling in covers publishers and distributors selling books into bookshops in advance of publiscation. Selling through covers the books actually being sold into the hands of readers via bookshops. 


  • The importance of the month of publication, once that is set it cannot move. 
  • Everything works backwards from the publication month.
  • Book reps (representatives) visit bookshops, large and small, and sell the book to them. 
  • Larger sales into larger shops is discussed and the value of being in bookshop catalogues. 
  • Why ‘spine out’ is not what you want.
  • Bookshops receive the books and then they are the ones doing the actual selling to customers. 
  • The value of advance reading copies (ARCs).
  • Online booksellers respond to demand, but do not create it.
  • Pros and cons for pre-orders, who tends to do well with that. 
  • Sell through of books is crucial in first month or two. 
  • Returns are just a part of the book business. 
  • Every book has a life cycle. 
  • Visits to bookshops are terrific for authors, once book is stocked. 
  • Covers are crucial, a good one makes a difference. 
  • What is RRP?
  • How to keep sales going? Be an energetic author. 



Jane Curry Links

  • Jane Curry Advisory: www.janecurryadvisory.com
  • Ventura Press: www.venturapress.com.au
  • www.instagram.com/venturapress__
  • www.instagram.com/janecurry1


Seana Smith Links

  • Seana Smith website: www.seanasmith.com
  • Sober Journeys website: wwwsoberjourneys.com
  • www.instagram.com/seanasmith
  • www.instagram.com/sober_journeys



Buy Going Under

In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/

In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/

Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.



Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/swoop/blue-sea

License code: JIDFICQZAHSVHXUS



Hosted on Acast. See acast.com/privacy for more information.

The Publisher And The Writer

Join publisher Jane Curry of Ventura Press and Jane Curry Advisory and author Seana Smith as they explain the inside story of writing and publishing books.


We cover traditional publishing and self-publishing, with insight, advice and inspiration for all unpublished writers.


Hosted on Acast. See acast.com/privacy for more information.