For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.

In this inspiring episode of the PRovoke Media podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025. The four amazing young women from underrepresented backgrounds around the world have been recognised as future leaders of the communications industry, in the fourth year of the competition: Liyana Shirin in London, Elsie Merhi in Dubai, Kayla Marrero in Washington DC and Lívia Gammardella in Sao Paulo, Brazil. Before the conversation with the Young Changemakers, we speak to the woman behind the initiative, We. Communications founder and global CEO Melissa Waggener Zorkin. 

Golin's Jaimee Reggio discusses the needs of young people living with rare diseases during their transition to adulthood. 

Golin's Jaimee Reggio on rare diseases and young adults

Unlock Health's Brandon Edwards discusses healthcare marketing in the post-truth era.

Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and  how communicators can best engage with them. As consumers increasingly turn to platforms like TikTok for news, a new breed of digital journalists, dubbed news influencers, are emerging as important sources of information, particularly for younger audiences. In this PRovoke Podcast, Aaron Parnas, a lawyer-turned-news influencer with an immense following, and Jaclyn Rothenberg, an Avoq senior VP, discuss who qualifies as a news influencer, the role they play in disseminating information and the hesitancy communicators and companies have in fully embracing them. The conversation also addresses the question of these journalists’ credibility, exploring why organizations hesitate to engage them and what it takes to prove they are legitimate outlets — in the same way journalists tied to traditional platforms are.

Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its strategy and its positioning. Throughout those challenges, the corporate affairs function has managed multiple stakeholder relationships, with an emphasis on adding commercial value.

As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’s Myriam Käser.

In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marketing communications and sponsorships at Dutch telecom provider KPN, and Jacqueline Bosselaar, executive strategy director, CEO and founder of HPB Het PR Bureau, to discuss the “Piece of Me” campaign, winner of our Platinum SABRE for the best public relations campaign in the EMEA region.

In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NSFW Pulse research. This provocative new study explores how consumers really feel about brands engaging with so-called ‘not safe for work’ topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights. The results show a clear divide across political persuasion, age and religion on whether brands should speak up and take a stand on various issues – or not. 

In this episode of th PRovoke Media podcast, part of our special Cannes series, Maja Pawinska Sims is joined on the Croisette by Nitin Mantri, APAC president of We. Communications and group CEO of Avian. We. Their lively conversation that covers the creativity festival, the market landscape in Asia, and the results of the agency's new Brands in Motion study, which shows an interesting discrepancy between how effective communications professionals think they are being, and how comms activity is actually being received by their audiences.

The founder of French digital agency Jin says future shareholders might prefer to have their companies led by an artificial intelligence rather than a “very impetuous, not predictable CEO.”

In a podcast from PRovoke Media’s Cannes HQ, The Sway Effect’s Jen Risi discusses her on firm’s commitment to diversity and inclusion, and he advice that clients hold the course.

In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its increasing importance in organizational leadership. Pawluk shares why empathetic leaders are better positioned to cultivate psychological safety, a necessary condition for creativity, risk-taking, and sustained innovation. With data showing that employees with compassionate senior leaders are nearly five times more likely to report being innovative, Pawluk makes the case for empathy as a strategic advantage, not a soft skill.

In the second of our CEO Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging conversation that included the challenges of maintaining a cohesive culture across one of the world's largest agencies, the importance of creativity, the changing media landscape, AI, and the impending merger between Interpublic and Omnicom.

Fight or Flight discusses the growth of employee power.

Golin chief AI officer Jeff Beringer joins the PRovoke Media podcast to discuss his vision for being a fully AI-integrated PR agency. If all goes as planned, Golin by 2026 will be the first fully AI-integrated PR firm, transforming everything from workflow and jobs to the nature of client relationships. In this episode of the PRovoke Media podcast, Jeff Beringer, Golin’s first chief AI officer, and PRovoke Media’s Diana Marszalek discuss what being “fully AI-integrated” means in practical terms and how full-scale adoption of the technology will boost output and efficiency — all while keeping human relationships (and jobs) intact. Says Beringer, “We’re  trying to equip people to do their best.”

This year has already seen rapid and significant disruption in the media, policy and business landscape. Meanwhile, the increasing sophistication of disruptive technologies are leading to further confusion. Finn Partners partner David Krejci – a pioneer in media forensics, and an expert on misinformation, disruptive technologies, and bad faith actors – and managing partner of global public affairs Jessica Ross – an expert in issues management, crisis communications and the intersection of policy and business – join Maja Pawinska Sims on the PRovoke Media podcast to discuss the state of play in the current turbulent environment, and share insights, tips and best practices for navigating the complexity of a rapidly changing business environment. 

In a candid conversation with Paul Holmes, chief impact officer Michael Gonda discussed the past year at McDonald's from inflation to the election, from E.coli and DEI.