In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...

In episode 49, Gerda gets brutally honest about one of the most painful topics for private practice owners: cash flow. Drawing on her own practice owner experience and countless client stories, Gerda reveals the three biggest reasons why so many allied health businesses are struggling to keep money in the bank and why the usual “quick fixes” just don’t work. This episode isn’t about surface-level tips or empty motivation. Gerda dives deep into the real mistakes that drain your finances ...

In episode 48, Gerda delivers a motivating call to action for private practice owners who want to finish the year strong - no matter how challenging 2025 has felt thus far. Gerda reminds you that the last stretch of the year is where real transformation happens and shares three practical, high-impact strategies to help you regain momentum, boost your cash flow, and set your business up for a powerful start to the new year. With her signature blend of empathy and accountability, Gerda en...

In episode 47, Gerda gets real about the most common excuses that hold group practice owners back from the business growth and freedom they truly deserve. Drawing on years of candid conversations with fellow allied health business owners, she unpacks not only the surface-level reasons like “no time” and “no cash flow” but also digs deeper into the underlying barriers blocking success. With her trademark blend of empathy and tough love, Gerda challenges you to reflect on what’s really st...

In episode 46, Gerda shares three simple, high-impact strategies to quickly fill open appointments - without slipping into '911 marketing'. You’ll learn how to pair consistent, foundational marketing with smart, rapid-response tactics that protect your margins, support your team’s billables, and get clients the care they need now. Gerda breaks down exactly how to run an effective client recall, reactivate current but inactive clients, and strategically shift bookings to weekly where appropria...

In episode 45, Gerda shares a candid, practical take on the current NDIS landscape as well as her take as to the right next steps to future proof your practice. From inconsistent pricing and slashed travel allowances to the newly announced Thriving Kids Program, Gerda unpacks what’s changing, why so many providers feel exhausted and disillusioned, and how to make grounded decisions that protect your team, clients, and business. Drawing on years of working with NDIS and non-NDIS practices, Ger...

In episode 44, Gerda delivers a timely and practical crash course on the new contractor arrangements every allied health group practice owner needs to understand. With legislative changes and ATO crackdowns reshaping the way practices can engage independent contractors, Gerda breaks down what’s out, what’s in, and how to protect your business from costly compliance mistakes. Drawing on her own hard-won experience (and months of legal consultation), Gerda shares the five biggest shifts in cont...

In episode 43, Gerda dives into one of the most misunderstood (and often controversial) topics in allied health private practice: Profit Margins. With honesty and practical insight, Gerda unpacks why talking about money isn’t just important for your business, but absolutely essential for your ability to help more people, build a sustainable team, and create long-term impact. From defining what a profit margin actually is, to explaining why percentages matter more than dollar amounts, Ge...

In episode 42, Gerda takes you behind the scenes of the Private Practice Success Academy’s Annual Business Intensive - a transformative two-and-a-half-day event designed to empower practice owners to elevate their business, build meaningful connections, and achieve lasting growth. This episode is packed with practical insights and honest stories about what it really takes to run (and enjoy!) a thriving private practice. Plus, Gerda shares the magic of community, celebration and, yes, a little...

In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different? With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essential for survival and growth. In this Episode, you will learn (among others): Why the allied health marketplac...

In episode 40, Gerda dives into one of the most common questions from private practice owners: What should your practice owner diary (or calendar) look like in order to shift from just surviving to thriving? Drawing on her own love-hate relationship with scheduling, Gerda unpacks the real-life challenges of balancing productivity, boundaries, and freedom as a business owner. You’ll learn why the “ideal diary” isn’t about cramming in more, but about building a sustainable rhythm that supports ...

In episode 39 of the Private Practice Success Podcast, Gerda tackles the tough topic of failure - what it really means, why it happens, and how to turn it into your greatest opportunity for growth. If you’ve ever felt stuck, frustrated, or like you’re spinning your wheels trying to scale your practice, this episode is your reality check and roadmap rolled into one. In this Episode, you will learn (among others): The top ten traps that keep private practices stuck - including financial b...

In episode 38, Gerda tackles one of the most pressing challenges facing private practice owners in 2025: Cash Flow. With rising expenses, changes in client spending habits, and economic contraction, it’s never been more important to keep a close eye on where your money is going and where it might be slipping through the cracks. Drawing on real-world examples and her extensive experience supporting allied health businesses, Gerda walks you through the three most common 'cash flow leaks' ...

In episode 37, Gerda shares her five best time management hacks designed specifically for busy practice owners. Drawing from her own experience as a group practice owner, allied health business consultant, and mum to three kids, Gerda goes beyond the basics to deliver practical, behavioural strategies that can help you reclaim your time, reduce overwhelm, and create more space for the things you love - both in and out of your business. With her trademark relatable anecdotes, Gerda revea...

In this episode of the Private Practice Success Podcast, Gerda guides you through a practical but empowering mid-year check-up for your private practice. We are 6 months into 2025, which means it is time to pause, reflect, and honestly assess how you and your business are tracking against the goals you set back in January. Whether you’re on-track or feeling a bit off course, this episode will help you get clarity, regain focus, and set yourself up for a strong finish to the year. ...

In episode 35, Gerda invites you behind the scenes for a candid look at what’s happening in her very own group private practice and coaching business for the month of June 2025. Hear the real-time insights, challenges, and wins as you gain an insider view on the strategies, decision and lessons shaping Gerda's own business decision. This month’s update covers topics from contractor management and employee recruitment breakthroughs to marketing pivots and exciting new projects - plus a major a...

In episode 34, Gerda shares her ultimate checklist for transforming your website into a powerful, client-attracting asset. Drawing on years of hands-on experience and real-life examples, Gerda explains why your website is so much more than a digital brochure. She’ll walk you through practical, actionable strategies to ensure your site is welcoming, trustworthy, and designed to convert visitors into clients. Plus, you’ll hear tips for keeping your site up-to-date and compliant, and...

In this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in. In this Episode, you will learn (among others): The core differences between inboun...

In Episode 32, Gerda unpacks a game-changing concept for private practice owners, as she explores the traits that differentiate High Achievers from High Performers. Drawing from her personal experience and research, Gerda explains that although a High Achiever mindset and functioning is essential for excelling at university and launching your practice, it can and in fact will create barriers towards fully stepping into a visionary leadership role. In this Episode, you will learn (among ...

In Episode 31, Gerda takes the fear and confusion out of tax planning and transforms it into an empowering process for private practice owners. Sharing her personal experiences, Gerda walks you through how tax planning can provide clarity, drive strategic decisions, and set your business up for long-term success. In this Episode, you will learn (amongst others): Why tax planning meetings are more than just a compliance exercise.The 3 key benefits of tax planning.The 6 essential numbers ...