In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...
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In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...
33. Inbound VS Outbound Marketing: Achieving the Right Balance
The Private Practice Success Podcast
33 minutes
5 months ago
33. Inbound VS Outbound Marketing: Achieving the Right Balance
In this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in. In this Episode, you will learn (among others): The core differences between inboun...
The Private Practice Success Podcast
In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...
