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The Powerhouse Diaries
Yaela Raber
28 episodes
3 days ago
Welcome to The Powerhouse Diaries – The podcast for brave, bold & bad-ass business owners.
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Entrepreneurship
Business
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All content for The Powerhouse Diaries is the property of Yaela Raber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Powerhouse Diaries – The podcast for brave, bold & bad-ass business owners.
Show more...
Entrepreneurship
Business
Episodes (20/28)
The Powerhouse Diaries
Perimenopause Rebellion: Why 40+ Women Are Done Playing by Everyone Else's Rules - Niki Bezzant

She Took On Menopause Myths—And Changed the Conversation for Women Everywhere

  • In this episode, I sit down with Niki Bezzant—award-winning writer, speaker, and women’s health advocate—whose work is transforming the way we talk about menopause and midlife. After decades in journalism, Niki found herself frustrated by the silence, stigma, and misinformation surrounding this crucial stage in a woman’s life. So she decided to change it.

    We dive into her personal and professional journey: from building one of New Zealand’s most respected health and food publications to researching and writing the groundbreaking book This Changes Everything: The Honest Guide to Menopause and Perimenopause. Niki opens up about the science, the stories, and the systemic issues that keep women in the dark—and what needs to change.

    This conversation is essential listening for women navigating perimenopause or menopause, and for anyone who loves, works with, or leads them. It’s practical, myth-busting, and packed with real-life advice for reclaiming this life stage as a time of power and possibility.


    00:00 - The Perimenopause Rebellion

    01:20 - Why menopause needs a PR makeover

    04:10 - How Niki’s journalism career led her to women’s health advocacy

    07:45 - Breaking the taboo: the lack of menopause education

    11:15 - Perimenopause symptoms women aren’t told about

    15:00 - The role of hormones in mental health at midlife

    19:40 - Workplace culture and the menopause gap

    23:50 - Why we need a new narrative for midlife women

    28:00 - The research behind This Changes Everything

    33:15 - Hormone therapy: separating fact from fear

    37:20 - How to advocate for yourself in the healthcare system

    41:50 - Building a supportive menopause community

    46:00 - Niki’s advice to women stepping into this new chapter


    Guest Instagram: https://www.instagram.com/nikibezzant/

    Guest Facebook: https://www.facebook.com/nikibezzant/

    Guest LinkedIn: https://www.linkedin.com/in/nikibezzant/

    Guest Twitter/X: https://x.com/nikibezzant


    Instagram: https://www.instagram.com/the_powerhouse_alliance/

  • Show more...
    1 day ago
    52 minutes 23 seconds

    The Powerhouse Diaries
    24. Why Women’s Voices Are Critical in Shaping AI’s Future | Amanda Jeffs

    She Left Corporate To Teach Women AI—And Discovered It Was Never About the Tech

    In this episode, I sit down with Amanda Jeffs—founder of SheisAI and a fierce advocate for women stepping into the AI revolution with confidence and creativity. From navigating a career in corporate leadership to building a platform that demystifies artificial intelligence for women entrepreneurs, Amanda’s journey is proof that the most powerful transformations often begin with a leap into the unknown.

    We dive deep into how she went from working in male-dominated industries to creating a global learning community, why women can’t afford to sit out the AI conversation, and how embracing tech can also mean reclaiming your voice, your authority, and your place at the table.

    This conversation is both a practical roadmap for women wanting to integrate AI into their businesses and a powerful reminder that your value is never just in what you know—but in how you use it.

    In This Episode We Discuss:Episode Resources:

    00:00 Episode Trailer

    01:30 Amanda’s leap from corporate to AI entrepreneurship

    04:20 The gender gap in AI—and why it matters now more than ever

    08:15 Demystifying AI for non-tech women

    11:45 How fear of technology holds women back in business

    15:00 Practical AI tools to save time, money, and energy

    20:10 Why mindset is just as important as skillset in tech adoption

    24:40 Building SheisAI into a global learning platform

    29:00 Stories of women transforming their businesses with AI

    33:50 The biggest myths about AI (and the truth behind them)

    38:20 The intersection of creativity, confidence, and technology

    42:00 Amanda’s advice to women ready to embrace AI now


    Follow Us On:

    Guest LinkedIn:https://www.linkedin.com/in/amandajeffs/

    Guest Instgram:https://www.instagram.com/amandajeffsnz/?hl=en

    Guest Facebook Page:https://www.facebook.com/sheisaiofficial


    Host Apple Podcast: https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472


    Host Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Show more...
    1 week ago
    46 minutes 51 seconds

    The Powerhouse Diaries
    23. Queen Of Startups Exposes What Nobody Tells You About Building as a Woman | Marian Johnson

    She Built a Startup Empire… Then Burned Out, Got Cancer, and Had to Rebuild Everything

    In this episode, I sit down with Marian Johnson—startup ecosystem builder, founder champion, and former CEO of Ministry of Awesome—who spent years at the forefront of New Zealand’s innovation scene… until her body forced her to stop.

    We dive into the untold truth behind building a mission-led movement, the funding gap women founders are still up against, and what happens when success demands more than you can sustainably give. After facing a crushing wave of burnout and a life-changing cancer diagnosis, Marian had to walk away from everything she helped build—just to find herself again.

    This conversation is a raw and deeply honest exploration of identity, ambition, and why true leadership sometimes looks like stepping down, not pushing through.

    For every woman who’s ever carried too much for too long—this one’s for you.


    In This Episode We Discuss:

    00:00 Intro

    01:00 Building Electrify and why she walked away

    04:00 The 2% stat: women’s access to capital

    07:00 Why innovation is New Zealand’s future

    10:00 Female leadership on the world stage

    13:00 The myth of balance in high-growth spaces

    17:00 Burnout, fear, and the emotional toll of leadership

    21:00 Leading on grit—and breaking because of it

    24:00 Getting the cancer diagnosis that stopped everything

    26:00 The pressure to stay in “high function” mode

    28:00 What actually helped her recover

    31:00 Letting go of control and urgency

    35:00 Role modeling from a place of wholeness

    38:00 Rewriting the startup founder narrative

    41:00 Advice for early-stage women entrepreneurs

    45:00 The one thing she needed to hear earlier


    Episode Resources:

    Guest LinkedIn: https://www.linkedin.com/in/marianejohnson/


    Follow Us On:

    Apple Podcast: https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472

    Spotify: https://open.spotify.com/show/3ExGnkttIzhK8NMjyWLINw?si=184cc0b3c89d440f

    Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Show more...
    2 weeks ago
    49 minutes 53 seconds

    The Powerhouse Diaries
    22. She Walked Away From Everything… Then Rebuilt Bigger | Rochelle Moffitt

    What does it look like to walk away from a life that looks good on the outside but is quietly destroying you from within? Rochelle Moffitt knows. After leaving an emotionally abusive marriage, losing her footing in the traditional workforce, and navigating the chaos of a blended family with six kids, Rochelle started again — this time, on her terms.

    In this explosive and deeply human conversation, Rochelle opens up about how she built a brand with no website, launched one of New Zealand’s most exciting business events, and redefined what it means to be bankable as a woman in business. If you’ve ever questioned your worth, sat in a pile of highlighters trying to figure it out, or felt the pull toward something more — this one’s for you.

    00:00 – Why she walked away from the life everyone else wanted

    04:01 – What people don’t know about starting from nothing

    10:45 – The truth about believing in yourself when no one’s watching

    18:01 – How she went from ‘hobby business’ to building a legacy

    23:01 – What being “bankable” really means for women in business

    30:01 – How she launched NZ’s boldest business event with no roadmap

    36:01 – Why your name is the most powerful currency you own

    42:01 – How to build a personal brand that actually stands out

    46:01 – What to do when you’re not ready… but know you need to start

    Guest Website: https://www.tickledpink.agency/

    Instagram: https://www.instagram.com/rochelle.was.here/?hl=en

    Apple Podcast: https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472

    Spotify: https://open.spotify.com/show/3ExGnkttIzhK8NMjyWLINw?si=184cc0b3c89d440f

    Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Key MomentsFollow Us On:

    Show more...
    3 weeks ago
    48 minutes 32 seconds

    The Powerhouse Diaries
    21. She Smiled For The Camera LIVE To Millions… Inside She Was Falling Apart | Wilhelmina Shrimpton

    In this raw and powerful conversation, Yaela sits down with Wilhelmina Shrimpton to uncover the unfiltered truth behind creative entrepreneurship. This isn’t about highlight reels. It’s about the tough moments, the emotional toll, and what it really means to keep going when everything feels like it’s falling apart. If you’re a woman building something on your own terms, this one’s for you.


    💬 Key Moments & Timestamps

    00:00 – 03:12 | Introduction and first impressions

    Yaela and Wilhelmina connect over shared truths and what it means to show up fully.


    03:13 – 08:47 | When the dream felt like a nightmare

    Wilhelmina shares the moment everything crashed and why that breakdown became a breakthrough.


    08:48 – 15:30 | Letting go of the perfection myth

    Real talk about releasing pressure, redefining success, and trusting the messy middle.


    15:31 – 22:05 | Burnout and the beauty in breaking down

    The truth about hitting the wall, choosing to pivot, and building back better.


    22:06 – 29:40 | Finding freedom through limits

    Why restrictions sparked more creativity and clarity than chasing "limitless" ever did.


    29:41 – 36:15 | Love, loss and leading yourself through it

    Wilhelmina opens up about how personal grief shaped her work and her leadership.


    36:16 – 42:50 | From shadow to spotlight

    The internal shift that helped her own her space and show up in full power.


    42:51 – 48:30 | Words of advice for the female founder in the middle of the storm

    Grounded guidance for navigating your own version of chaos with strength and softness.


    Guest Website: https://www.wilsandco.com/

    Instagram: https://www.instagram.com/wilshrimpton/


    Follow Us On:

    Apple Podcast: https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472

    Spotify: https://open.spotify.com/show/3ExGnkttIzhK8NMjyWLINw?si=184cc0b3c89d440f

    Instagram:https://www.instagram.com/the_powerhouse_alliance/

    Show more...
    1 month ago
    43 minutes 6 seconds

    The Powerhouse Diaries
    “This isn’t just a podcast. It’s the start of a revolution.” - PowerhouseDiaries

    Welcome to the relaunch of The Powerhouse Diaries, a raw, rebellious, soul-stirring journey into what happens when women burn the rulebook and build something even better.
    If you've ever asked yourself “How the hell did I end up here... and what now?” … this is your invitation.

    Show more...
    1 month ago
    1 minute 12 seconds

    The Powerhouse Diaries
    20. End of a Season: The PowerHouse Diaries Episode 20 - Yaela Raber

    🎙️ End of a Season: The PowerHouse Diaries Episode 20

    What a journey it’s been!

    Episode 20 marks the season finale of The PowerHouse Diaries, and it’s not just any episode, it’s a celebration.

    This special highlight reel revisits the unforgettable voices and stories that made Season One a firestorm of courage, vulnerability, and truth. From bold career pivots to deeply personal reflections, these powerhouse women have shown us what it really takes to rise, fall, and rise again.

    This episode is your backstage pass to the raw, the real, and the revolutionary moments that shaped this season.

    So let’s rewind, reflect, and honor these conversations that lit up our diaries.

    00:37 - Aline Forseca

    01:00 - Sarah Kennedy

    02:13 - Emma Peters

    03:15 - Krishna Botica

    05:45 - Sarah Anticich

    06:23 - Anna Paterson

    07:04 - Caitlin Taylor

    07:59 - Trish Peng

    09:32 - Janine Grainger

    10:55 - Sera Cruickshank

    12:06 - Cathy Pope

    13:58 - Natasha Bourke

    15:38 - Gaelle Thieme

    17:05 - Marissa Lewis

    18:16 - Marisa Fong

    To every listener who tuned in, laughed, cried, and reflected this season was for you.

    These weren’t just stories; they were lived moments of courage, heartbreak, and triumph.

    I hope you carry that same fire into whatever bold step you take next.

    Until Season Two, keep writing your own PowerHouse Diary.

    ✨ Featured Voices in This Episode💌 A Note from Me

    Show more...
    3 months ago
    22 minutes 46 seconds

    The Powerhouse Diaries
    19. We Built The Largest Crypto Company In NZ To Keep My Brother Out Of Jail! - Janine Grainger

    Janine Grainger is living proof that bold vision, grit, and conviction can change the game. From high school dropout to co-founder of one of New Zealand’s largest crypto platforms, Janine built Easy Crypto from a wild idea into a multimillion-dollar empire—and then walked away on her own terms. In this episode, she unpacks what it takes to lead in a male-dominated industry, navigate burnout, and trust your gut in the face of massive uncertainty. This conversation is equal parts entrepreneurial insight and deeply personal growth.


    About our guest:

    Janine Grainger is a fintech founder, speaker, and advocate for financial literacy and inclusion. As the co-founder and former CEO of Easy Crypto, Janine led the company through record-breaking funding rounds, global expansion, and massive industry shifts—all while championing equity, access, and ethical innovation. With a background in traditional banking and a passion for democratizing finance, she now focuses on empowering others to take control of their financial futures.


    Follow Our Guest:

    • Guest LinkedIn: https://nz.linkedin.com/in/janine-grainger


    Follow Us On:

    • Host Instagram: https://www.instagram.com/the_powerhouse_alliance/
    • Host Website: https://www.drdanielkirkbride.com/


    Episode Highlights:

    00:00 - Episode Trailer

    01:00 - From crypto empire to exit: Janine’s story behind the sale

    05:45 - Starting a fintech business with her brother from a hammock

    10:00 - The regulatory firestorm and building a bankless business

    15:10 - Owning her voice in a male-dominated industry

    20:00 - Why imposter syndrome doesn’t have to win

    24:30 - Crypto 101: what every founder should understand about digital assets

    29:00 - Burnout, identity loss, and life after your business

    34:15 - The dark side of raising capital—and what she’d do differently

    39:30 - Redefining success after external validation fades

    43:00 - Janine’s one message to the woman she was when it all began

    Show more...
    3 months ago
    47 minutes 10 seconds

    The Powerhouse Diaries
    18. Mastering Stress & Focus: The 30-Second Psychology Hack You Need To Know! - Sarah Anticich

    Dr. Sarah Anticich is on a mission to make peak performance more human. As a clinical psychologist with over two decades of experience, Sarah blends science with compassion to help high performers—especially women—thrive without burning out. In this episode, she breaks down why nervous system regulation is non-negotiable, how we can rewire deep-rooted beliefs, and what it really takes to sustain success without self-destruction.


    About our guest:

    Dr. Sarah Anticich is a clinical psychologist, speaker, and co-founder of Grow Daily. With a background spanning trauma recovery, corporate wellbeing, and peak performance, she brings a science-backed yet radically relatable lens to mental health and resilience. From running large-scale corporate programs to helping individuals develop everyday psychological skills, Sarah’s work centers on compassionate self-regulation, mindset mastery, and nervous system balance.


    Follow Our Guest:

    Guest LinkedIn: https://nz.linkedin.com/in/dr-sarah-anticich-b06936151


    Follow Us On:

    Host Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Host Website: https://www.drdanielkirkbride.com/


    Episode Highlights:

    00:00 - Episode Trailer

    01:00 - Why peak performance starts with basic human needs

    06:30 - Awareness vs. overthinking: what actually helps us regulate

    11:00 - The “three bubbles” model for understanding burnout

    15:45 - How to decode what your body is really telling you

    20:00 - Nervous system hacks that change everything

    24:30 - How limiting beliefs create a threat response loop

    28:00 - Rewiring unhelpful thought patterns without therapy speak

    33:10 - The power of acknowledge, validate, respond

    38:00 - Why women struggle to express their needs—and how to reclaim them

    43:30 - Compassion is not weakness: the neurobiology of softening

    48:30 - The one non-negotiable practice Sarah uses to stay grounded

    Show more...
    3 months ago
    52 minutes 38 seconds

    The Powerhouse Diaries
    17. How Losing Everything Gave Her Everything: Krishna’s Story of Reinvention - Krishna Botica

    Krishna Botica’s story is a masterclass in bold reinvention. After building an iconic hospitality career in New Zealand, Krishna is pivoting everything—career, location, and life path—to chase the dreams she once thought were impossible. In this episode, she shares the messy, powerful reality of change, why fear is never a reason not to act, and how letting go can lead to your greatest adventures.

    About our guest:

    Krishna Botica is a celebrated entrepreneur, hospitality leader, and transformational coach. Known for co-founding Café Hanoi, Ghost Street, and Saan, Krishna has spent decades shaping New Zealand’s dining landscape. Now, she’s stepping into a bold new chapter—relocating to Europe to embrace uncertainty and creativity on her own terms. Krishna is passionate about leadership, resilience, and building a life fueled by authenticity, not expectation.

    Follow Our Guest:

    • Guest Website: https://www.krishnabotica.com/
    • Guest LinkedIn: https://nz.linkedin.com/in/krishna-botica

    Follow Us On:

    • Host Instagram: https://www.instagram.com/the_powerhouse_alliance/
    • Host Website: https://www.drdanielkirkbride.com/

    Episode Highlights:

    00:00 - Episode Trailer

    01:00 - Krishna’s bold life pivot: selling it all to start again

    06:00 - Breaking free from financial security as the main driver

    12:00 - The risk aversion trap—and how to break through it

    18:00 - COVID, crisis, and building a restaurant from recycled scraps

    24:00 - Burnout, grief, and the brutal realities of leadership

    30:00 - Reclaiming compassion and authenticity in business

    36:00 - How grief radically reshaped Krishna’s approach to life

    42:00 - The connection superpower—and why leadership must evolve

    48:00 - Letting go of alcohol, scarcity, and outdated narratives

    53:00 - Redefining success: why mistakes are a natural part of the adventure

    Show more...
    3 months ago
    1 hour 49 seconds

    The Powerhouse Diaries
    16. The 7-Step Framework To Selling Anything To Anyone! - Yaela Raber

    Join Yaela Raber in this solo episode of The Powerhouse Diaries as she dives deep into one of the most uncomfortable yet crucial aspects of business: sales. From childhood stories to hard-hitting coaching moments, Yaela shares the real reason so many entrepreneurs freeze when it’s time to sell — and how to shift from fear to flow. Learn how the A.S.S.H.O.L.E. sales strategy was born (yes, it’s exactly what it sounds like) and why selling is not just an option — it’s your obligation when your work is medicine. If you've ever held back from making offers because of fear, doubt, or “ick,” this conversation will challenge you to step up, speak out, and serve at a higher level.


    Follow the Host:

    Instagram: https://www.instagram.com/yaela.raber/


    Follow the Show:

    Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Episode Highlights:

    00:00 - Episode Trailer

    00:01 - If you’re not selling, you don’t have a business

    02:13 - The childhood flea market moment that revealed fearless selling

    05:33 - Why Yaela froze when it came time to sell herself

    07:02 - The coaching call that changed everything: “You’re being a dick”

    08:12 - The mindset shift: It’s not about you — it’s about the medicine

    10:03 - How to see your offer as a cure for your clients’ pain

    14:10 - Breaking down the A.S.S.H.O.L.E. Sales Strategy

    16:00 - ASK: Why listening always comes before pitching

    16:05 - SEE: The power of being seen and validated

    17:22 - SOLUTION: Offer from service, not desperation

    18:12 - HOLD: Create space for real decision-making

    20:03 - OBJECTIONS: Why it’s never really about the money

    21:52 - LET GO: Detach from the outcome and hold your power

    25:08 - ELEVATE: Speak to the cost of inaction, not just the return

    27:41 - A final call to stop getting in your own way and start being of service

    Show more...
    4 months ago
    28 minutes 49 seconds

    The Powerhouse Diaries
    15. If You’re A Mother Going Back To Work … This Is For You - Mela Lush

    Mela Lush is rewriting the rules for women in the workforce. What started as a personal challenge—navigating solo motherhood, a broken system, and impossible expectations—became a full-blown movement. In this episode, Mela shares how she built Jobs for Mums from her living room into a national platform that’s already impacted over 10,000 families and helped shift the conversation around motherhood, equity, and identity. Expect raw truth, hard-won lessons, and the empowering reminder that systemic change starts with one bold choice.


    About our guest:

    Mela Lush is the founder of Jobs for Mums, a social enterprise helping parents—especially mothers—access flexible, meaningful employment. With a background in marketing and leadership, Mela’s mission is to dismantle the outdated systems that penalize parenthood and make work, well… work, for everyone. Her platform is now a catalyst for economic growth, gender equity, and deeply personal transformation.


    Follow Our Guest:

    • Guest Website: https://www.jobsformums.co.nz/
    • Guest Instagram: https://www.instagram.com/jobs_for_mums_newzealand


    Follow Us On:

    • Host Instagram: https://www.instagram.com/the_powerhouse_alliance/
    • Host Website: https://www.drdanielkirkbride.com/


    Episode Highlights:

    00:00 - Episode Trailer

    01:00 - Mela’s truth: Losing herself in motherhood, finding herself in work

    05:10 - The motherhood penalty and systemic challenges for working parents

    08:30 - How Jobs for Mums was built from the couch (with babies in tow)

    14:00 - From side hustle to media coverage and a 3M-person livestream

    18:45 - Why the system was never built for us—and why it’s time to rebuild

    22:30 - Burnout, identity, and redefining what “success” really means

    28:00 - Imposter syndrome, visibility, and daring to lead rooms you feared

    34:50 - Rest, micro-moments, and the myth of “doing it all”

    40:05 - Critical thinking, social pressure, and the power of showing up

    45:15 - Why asking for help is the next level of leadership

    49:30 - Mela’s biggest lesson: Trust yourself more than you fear the unknown

    Show more...
    4 months ago
    55 minutes 58 seconds

    The Powerhouse Diaries
    14. How To Master The Art Of Negotiation! - Noa Sheer

    Noa Sheer’s perspective on negotiation is a masterclass in power, empathy, and value. In this episode, Noa reveals why everything in life is a negotiation—and how most of us are doing it wrong. From helping construction companies negotiate multimillion-dollar contracts to guiding women to stop undercutting their worth, she breaks down how to shift from power plays to purpose-led persuasion. Whether you're pricing your services, hiring a team, or renegotiating your boundaries, this episode will change how you show up at the table.


    About our guest:

    Noa Sheer is a negotiation expert, consultant, and founder of Sheer Negotiation. With a background in law, academia, and human rights, she bridges theory and practice to help individuals and companies achieve outstanding outcomes. Noa works with top-tier organizations globally and is especially passionate about equipping women with the tools to negotiate with confidence, clarity, and impact.


    Follow our Guest On:

    Guest Instagram: https://www.instagram.com/sheernegotiations/

    Guest Linkedin: https://linkin.bio/sheernegotiations/

    https://www.linkedin.com/in/noa-sheer/

    Guest Facebook: https://www.facebook.com/sheernegotiations

    Guest Youtube: https://www.youtube.com/@SheerNegotiations


    Follow Us On:

    Host Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Episode Highlights:

    00:00 - Episode Trailer

    01:00 - Noa’s journey from human rights to high-stakes negotiation

    05:00 - Why most people misunderstand what negotiation really is

    10:15 - Challenging stereotypes around what a “good negotiator” looks like

    14:30 - The orange story: A simple metaphor that changes everything

    21:00 - Women, pricing, and the cost of being underestimated

    28:50 - How to shift from price to value-based negotiation

    34:20 - The secret to uncovering what your counterpart really wants

    41:00 - Why trust-building is the real power move

    47:15 - Frameworks that make negotiating feel natural (even if you're new)

    53:20 - Tools to prepare for your next big business conversation

    1:00:05 - What every woman in business needs to hear before her next negotiation

    Show more...
    4 months ago
    1 hour 2 minutes 9 seconds

    The Powerhouse Diaries
    13. $140K/Day... But My Life Was Falling Apart! – Sera Cruickshank

    Sera Cruickshank’s journey is a testament to resilience, transformation, and entrepreneurial grit. From stepping into a struggling diamond business and turning it into a multi-million dollar brand to navigating personal upheavals, including divorce and unexpected media scrutiny, Sera shares the unfiltered reality of building a powerhouse life. In this episode, she opens up about making bold decisions, trusting her intuition, and redefining success on her own terms.


    About our guest:

    Sera Cruickshank is an entrepreneur and CEO known for revitalizing The Diamond Shop, a legacy jewelry brand in New Zealand. With a background in marketing and branding, she transformed the business by pioneering online sales and embracing industry innovations. Beyond business, Sera is a mother, a leader, and an advocate for owning your story—no matter how unconventional it may be.


    Follow Our Guest:

    Guest Website: https://thediamondshop.co.nz/

    Guest Instagram Shop: https://www.instagram.com/thediamondshop


    Follow Us On:

    Host Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Episode Highlights:

    00:00 - Episode Trailer

    02:01 - Sera’s unconventional journey into the diamond industry

    08:25 - Taking over a business in the middle of a global crisis

    14:40 - Balancing motherhood and entrepreneurship

    21:15 - Navigating major life upheavals and trusting intuition

    32:30 - Public scrutiny, media backlash, and owning your narrative

    40:15 - Lessons in resilience and personal transformation

    50:10 - Redefining success and what’s next for Sera

    Show more...
    4 months ago
    1 hour 4 minutes 28 seconds

    The Powerhouse Diaries
    12. “This Podcast Pulled Me Out Of Depression!”

    In this episode of The Powerhouse Diaries, Yaela Raber takes you behind the curated social media feeds and into the raw, unfiltered realities of entrepreneurship.

    Speaking candidly about her own experience with burnout, executive depression, and the pressure of maintaining the image of success, Yaela shines a light on the darker side of building a business—one that often goes unspoken. This episode is a must-listen for ambitious female founders, entrepreneurs, and leaders who are tired of the unrealistic narratives and craving honest conversations about what it really takes to thrive.

    Yaela shares her journey of rediscovering her worth beyond business success, breaking free from the societal conditioning that ties identity to achievement. She opens up about the messy middle of entrepreneurship and why embracing authenticity is the key to sustainable leadership.

    If you’ve ever found yourself questioning your worth, feeling alone in your struggles, or searching for the permission to lead in your own way—this conversation will meet you exactly where you are. Walk away with powerful insights on redefining success, reconnecting to your vision, and leading from a place of integrity and inner knowing.


    Follow Us On:

    Host Instagram: https://www.instagram.com/the_powerhouse_alliance/


    Episode Highlights:

    00:00 - Episode Trailer

    01:12 - Why This Solo Episode Matters

    03:40 - The Burnout That Changed Everything

    06:18 - Executive Depression & Feeling Numb

    09:29 - The Impact of Curated Success Stories

    12:03 - Why We Need More Authentic Female Leadership

    15:44 - Reclaiming Your Power as a Female Founder

    18:12 - Letting Go of External Validation

    21:40 - Your Worth Is Not Tied to Your Business

    24:33 - The Truth About Success in Entrepreneurship

    27:18 - Redefining Success on Your Own Terms

    30:05 - What’s Coming Next for The Powerhouse Diaries

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    4 months ago
    12 minutes 13 seconds

    The Powerhouse Diaries
    11.”Three Hours Into Giving Birth I Was Emailing My Clients!” - Gaelle Thieme

    Gaelle takes us behind the scenes of creating her waterless beauty brand, Dust&Glow, sharing the challenges of crafting a product that not only works but aligns with her core values—eliminating water, plastic, and harmful ingredients. She opens up about the hurdles of finding like-minded manufacturers and staying true to her mission amidst skepticism and setbacks. Gaelle also discusses the urgent need for innovation in the beauty industry, particularly around packaging and sustainability, and stresses the importance of self-care to drive meaningful change. As the conversation wraps, Gaëlle reflects on the legacy she hopes to leave—one built on positive impact and resilience.

    About our guest:

    Gaelle Thieme is a Senior Marketing Consultant based in Auckland, with over 13 years of experience in FMCG and beauty industries across New Zealand, France, and the USA. She has a proven track record of driving brand growth and delivering strategic and tactical projects for both corporate and SME environments. Gaelle is passionate about innovation, with a strong background in product development, spanning industries such as FMCG, beauty, natural skincare, and food. Her unique ability to see the big picture while being hands-on in managing complex projects and teams has been a key to her success. Gaelle specializes in product development, category innovation, consumer and market insights, brand strategy, and project management. Currently, she is focused on her own start-up, Dust&Glow, a waterless beauty brand, and is not taking on new work in the beauty industry.

    Follow Our Guest:

    LinkedIn: https://www.linkedin.com/in/gaelle-thieme/

    Follow Us On:

    Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Episode Highlights:

    00:00 - Episode Trailer

    02:47 - Beauty with a conscience

    04:41 - 80% water in shampoo

    06:14 - "Who have I become?" moment

    13:37 - When vision meets rejection

    16:30 - To create the product is easy, support isn’t

    20:16 - Rewiring my “more, more, more” mindset

    25:42 - Empty cup, no vision clarity

    28:23 - Legacy? More about no regrets

    31:56 - Plastic? Never an option

    34:22 - The hard part? Unlearning it all

    37:21 - Can't please everyone, that’s fine

    43:30 - Advice for Women Trying to Make an Impact

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    5 months ago
    47 minutes 45 seconds

    The Powerhouse Diaries
    10. “How I am Revolutionizing Beauty with Natural Makeup That Slows Aging!”- Emma Peters

    In this episode, I hang out with Emma Peters, the powerhouse behind Aleph Beauty, and we get into all the juicy bits of her journey. She spills the tea on a brutal moment when her mentor told her to "put a bullet in it" with her online store—which, let's be real, stung—but it ended up being the kick she needed to find her true passion. We dive into how pregnancy turned her into a label-reading ninja, and why she decided to create makeup that’s as good for the planet as it is for your skin. Emma’s got stories about battling the beauty industry's dirty little secrets and why her brand is all about high performance without the guilt. Trust me, you don’t want to miss this one!

    About our guest:

    Emma Peters is the founder of Aleph Beauty, a New Zealand-made natural makeup brand born from her passion for health-conscious, sustainable beauty. As a professional makeup artist, Emma became increasingly aware of the potentially harmful ingredients in mainstream products. Frustrated by the lack of options that combined high performance with clean, vegan, cruelty-free formulas and sustainable packaging, she set out to create her own solution. Aleph Beauty embodies Emma’s vision of a minimalist, multi-functional makeup range that enhances natural beauty while prioritizing the health of people, the planet, and its animals.

    Follow Our Guest:

    Website: https://alephbeauty.com/

    Instagram: https://www.instagram.com/aleph.beauty/

    Facebook: https://web.facebook.com/alephbeauty

    Follow Us On:

    Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Episode Highlights:

    00:00 - Episode Trailer

    05:55 - Pregnant, needed an extractor fan

    09:25 - Found NZSCC, met key people

    14:25 - Retail store to Aleph

    21:30 - Seasons of life and business

    25:15 - Mistakes are just detours

    27:43 - When everything crumbles

    29:15 - What matters is right here

    33:25 - Organic products in plastic? No!

    37:09 - People say, "You look rested!

    39:40 - Mitochondria = cell powerhouse

    42:34 - Stay on track, pivot when needed

    45:11 - Focus on creativity, not contraction

    47:03 - Biggest mess-up moment

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    5 months ago
    52 minutes 17 seconds

    The Powerhouse Diaries
    09. Building A Charity, Battling My Self Worth and Impacting Women -Anna Paterson

    Anna Paterson, founder of Everlasting, shares her emotional journey of building a nonprofit that empowers women through affordable clothing and styling services. From starting in her garage to managing a growing organization, Anna reflects on the challenges of entrepreneurship, including learning how to lead a team and managing the weight of societal expectations. She talks openly about the moments of self-doubt, the mental toll of running a charity, and how important it is to take care of yourself in the process. This episode is a heartfelt exploration of self-worth, resilience, and the power of clothing to transform lives—reminding us all that success is about more than just achieving goals; it’s about how we grow through the journey.

    About our guest:

    Anna Paterson is the Founder and CEO of Everlasting, a not-for-profit organization dedicated to helping women feel confident and empowered through their clothing. As a wife, mother, daughter, sister, and friend, Anna has spent years discovering her own worth and is now passionate about helping other women do the same. With over nine years of experience in the styling industry, she founded Everlasting with the vision of creating a space where women can feel fabulous in their clothes. All profits after costs are donated to related charities or reinvested into the organization to support its mission.

    Follow Our Guest:

    Website: https://shop.everlasting.org.nz/

    Instagram: https://www.instagram.com/everlasting_recyclingwithlove/

    Facebook: https://www.facebook.com/everlastingnz

    Follow Us On:

    Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Episode Highlights:

    00:00 - Episode Trailer

    04:35 - Clothes give you power

    06:13 - Put on your alter ego

    10:16 - The guilt of donating: Is it really making a difference?

    13:01 - Different visions, business vs. charity

    15:54 - Giving back: clothing for women in need

    20:49 - Kids' needs first, my own last

    24:30 - Husband holds down the fort financially

    28:48 - Feeling like a butcher, baker, candlestick maker

    36:37 - Change approved: Brutiful is now a thing!

    39:34 - Someone tests my boundaries when I need a break

    42:38 - I’ve cried more since running this charity

    49:33 - We carry the heart of everlasting

    51:41 - Your legacy is how you make people feel

    Show more...
    5 months ago
    1 hour 36 seconds

    The Powerhouse Diaries
    08. I Thought I Was Pregnant … The Truth Nearly Ended My Business !- Trish Peng

    Join us for a candid conversation about the realities of entrepreneurship and the strength it takes to keep going. Trish opens up about her personal challenges, including a suspected molar pregnancy and the emotional toll it took while managing her business. She also reflects on her 11-year journey from working out of her parents' lounge to creating a globally recognized brand, sharing the ups and downs of her entrepreneurial path. From going viral on TikTok to managing the pressures of scaling her business, Trish emphasizes the importance of resilience, authenticity, and a strong support system.

    About our guest:

    Trish Peng is the founder and Creative Director of Trish Peng, New Zealand’s premier luxury bridal brand known for its exquisite craftsmanship, timeless elegance, and modern twist on wedding gowns. Established in 2014, the brand started with bespoke designs for high-end clients and has since expanded globally, with stockists in New Zealand, Australia, the UK, USA, Canada, Europe, and the UAE. A self-taught fashion designer from Auckland, Trish has always had a passion for fashion, starting to sew at the age of 7. Her designs are renowned for their feminine, sophisticated aesthetic, offering brides the unique opportunity to create fully customizable gowns tailored to their individual style. Trish personally designs and handcrafts each gown for a select 20 custom brides annually.

    Follow Our Guest:

    Website: https://trishpeng.com/

    Instagram: https://www.instagram.com/trishpeng/

    Facebook: https://www.facebook.com/trishpeng

    Tiktok: https://www.tiktok.com/@trishpeng

    Follow Us On:

    Instagram:https://www.instagram.com/the_powerhouse_alliance/

    Episode Highlights:

    00:00 - Episode Trailer

    04:21 - I didn’t make any money

    06:17 - It’s not if, it’s when I will succeed

    10:00- Signed lease, hired people. Don’t know how to! Covid

    16:30 - Honestly still don't know how to manage people

    19:50 - End of last year hot mess for me

    24:43 - I was mentally preparing for chemo

    31:00 - I don’t care what bird you kill

    40:00 - So many barriers

    Show more...
    5 months ago
    49 minutes 28 seconds

    The Powerhouse Diaries
    07. From a Toxic Job to Becoming a Millionaire Agency Founder! - Marisa Fong

    Ever felt like your business is your identity? Join us as Marisa shares her story from corporate life to building a multi-million dollar company and what it felt like to let it go! In this episode, we discuss the challenges of rapid business growth, maintaining company culture, and the emotional journey of selling Madison for an eight-figure sum. Marisa opens up about the identity crisis that comes with such a transition and the importance of finding the right investors who truly align with your vision, rather than forcing yourself into a mold that doesn’t fit.

    About our guest:

    Marisa Fong is an entrepreneur, investor, and speaker dedicated to supporting women in achieving success on their own terms. In 1998, she co-founded Madison Recruitment, which became a benchmark in the NZ recruitment industry and was acquired in a multimillion-dollar deal in 2013. Since then, Marisa has founded multiple businesses across skincare, consulting, and manufacturing while building a diverse investment portfolio spanning Telco, HRTech, Biotech, and Fintech. Passionate about fostering positive business culture and empowering female founders, she actively mentors women and serves as Chair of Simplicity Foundation and Board Advisor to a private company.

    Follow Our Guest:

    Website: https://www.marisafong.co/

    Instagram: https://www.instagram.com/marisa_b_fong/

    Facebook: https://www.facebook.com/Marisa.Fong

    LinkedIn: https://www.linkedin.com/in/marisafong/

    Follow Us On:

    Instagram: https://www.instagram.com/the_powerhouse_alliance/

    Episode Highlights:

    00:00 - Episode Trailer

    02:32 - When leadership ignores critical business failures

    04:53 - A Defining Moment at 12

    09:04 - When to lead, when to check in

    12:44 - Chasing Opportunities vs. Choosing the Right Ones

    18:48 - Marisa’s Craziest Business Experience

    22:18 - The Birth of Madison Recruitment

    26:00 - The Tea Towel Roster

    30:16 - Letting Go of Madison Recruitment

    36:08 - Finding Yourself in a New Version of You

    38:45 - Why the World Needs More Female Entrepreneurs

    41:36 - Find Your Tribe

    44:49 - Understanding Your Personal Version of Success

    51:06 - Success is About Impact, Not Just Numbers

    Show more...
    6 months ago
    56 minutes

    The Powerhouse Diaries
    Welcome to The Powerhouse Diaries – The podcast for brave, bold & bad-ass business owners.