Janine Grainger is living proof that bold vision, grit, and conviction can change the game. From high school dropout to co-founder of one of New Zealand’s largest crypto platforms, Janine built Easy Crypto from a wild idea into a multimillion-dollar empire—and then walked away on her own terms. In this episode, she unpacks what it takes to lead in a male-dominated industry, navigate burnout, and trust your gut in the face of massive uncertainty. This conversation is equal parts entrepreneurial insight and deeply personal growth.
About our guest:
Janine Grainger is a fintech founder, speaker, and advocate for financial literacy and inclusion. As the co-founder and former CEO of Easy Crypto, Janine led the company through record-breaking funding rounds, global expansion, and massive industry shifts—all while championing equity, access, and ethical innovation. With a background in traditional banking and a passion for democratizing finance, she now focuses on empowering others to take control of their financial futures.
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Episode Highlights:
00:00 - Episode Trailer
01:00 - From crypto empire to exit: Janine’s story behind the sale
05:45 - Starting a fintech business with her brother from a hammock
10:00 - The regulatory firestorm and building a bankless business
15:10 - Owning her voice in a male-dominated industry
20:00 - Why imposter syndrome doesn’t have to win
24:30 - Crypto 101: what every founder should understand about digital assets
29:00 - Burnout, identity loss, and life after your business
34:15 - The dark side of raising capital—and what she’d do differently
39:30 - Redefining success after external validation fades
43:00 - Janine’s one message to the woman she was when it all began