Ever wonder why your business isn't getting the best support from Facebook Ad reps? In the second episode of The Playbook Media podcast, Bryan shares his vast knowledge on the internal workings of the Facebook Support Ecosystem.

Podcast Outline:

• 2:15 - Bryan, former Facebook employee shares insights into the Facebook advertising support ecosystem.
  
• 2:18 - The first tier, known as Scale Support, is available to all advertisers through Facebook Ads Help Center.
  
• 3:42 - The second tier, called Facebook Marketing Experts, consists of call center support reps outsourced to third-party companies.
  
• 6:27 - The next tier consists of two different support groups within the Small Business Organization at Facebook.
  
• 6:57 - Why does your rep keep pushing you to try new Facebook products?
  
• 10:33 - High Value SMB reps have a smaller book of business and provide more in-depth support.
  
• 11:20 - Tip on how to get better support from your rep!
  
• 12:50 - The High Value SMB and Global Sales Team are broken up by verticals.
  
• 13:11 - Why type of support do Fortune 500s and big Silicon Valley startups receive?
  
• 15:21 - The Partner Management Team provides support to Facebook’s Marketing Partners like Playbook Media.
  
• 16:10 - Go to the Facebook Marketing Partner Portal to get more of a white glove support: https://www.facebook.com/business/marketing-partners
  
• 16:50 - David Rodnitzsky, CEO of 3Q Digital, once said “If you think an expert is expensive, wait until you see what an amateur will cost you!” https://marketingland.com/not-agencies-created-equal-204624
  
• 17:43 - For the developers out there, look into FbStart for support: https://developers.facebook.com/fbstart/
  

Bryan Karas leads a discussion on Facebook media buying and how to optimize performance across your account.

Podcast Timeline:

1:10 - Bryan, CEO at Playbook Media, shares experience working at Facebook for 4 years before creating Playbook Media

3:10 - Tip 1: Use Post IDs to aggregate social proof across ads

4:49 - Imperfect Foods ad example

5:21 - How to moderate and engage with comments on your ads

7:06 -  Post IDs won’t work with Dynamic Creative Optimization (DCO)

7:50 - Tip 2: Leverage broad audiences in addition to Lookalikes

8:09 - Get expert insights on how to improve Facebook strategy through Playbook Media’s Facebook Ads Account Audit.

9:56 - What types of creative should you leverage in broad audiences?

0:12 - Example of how our client Protalus uses broad audiences.

11:31 - Tip 3: Let your creative do your targeting for you

12:55 - Jay, Creator Director at Playbook Media, shares insight on the creative ideation process.

13:25 - Go granular to get more specific results while keeping in mind that simple goes a long way.

15:54 - Malcolm Gladwell gave insight in his book, The Tipping Point, on how Sesame Street tested their content in front of kids.

17:53 - Bonus Tip: Broaden out your total addressable market

20:09 - Get insights on how to launch high performing video creatives with Playbook Media’s Creative Hacking eBook. Download your free copy from our website.