Bryan Karas leads a discussion on Facebook media buying and how to optimize performance across your account.
1:10 - Bryan, CEO at Playbook Media, shares experience working at Facebook for 4 years before creating Playbook Media
3:10 - Tip 1: Use Post IDs to aggregate social proof across ads
4:49 - Imperfect Foods ad example
5:21 - How to moderate and engage with comments on your ads
7:06 - Post IDs won’t work with Dynamic Creative Optimization (DCO)
7:50 - Tip 2: Leverage broad audiences in addition to Lookalikes
8:09 - Get expert insights on how to improve Facebook strategy through Playbook Media’s Facebook Ads Account Audit.
9:56 - What types of creative should you leverage in broad audiences?
0:12 - Example of how our client Protalus uses broad audiences.
11:31 - Tip 3: Let your creative do your targeting for you
12:55 - Jay, Creator Director at Playbook Media, shares insight on the creative ideation process.
13:25 - Go granular to get more specific results while keeping in mind that simple goes a long way.
15:54 - Malcolm Gladwell gave insight in his book, The Tipping Point, on how Sesame Street tested their content in front of kids.
17:53 - Bonus Tip: Broaden out your total addressable market
20:09 - Get insights on how to launch high performing video creatives with Playbook Media’s Creative Hacking eBook. Download your free copy from our website.