The Pilates Business Podcast

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The Pilates Business Podcast

David Gunther

30 episodes

2 months ago

In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations to data-driven, personalized programs. This revolutionary approach enhances client outcomes by providing objective insights, fostering stronger eng...

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Health & Fitness

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In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations to data-driven, personalized programs. This revolutionary approach enhances client outcomes by providing objective insights, fostering stronger eng...

Show more...

Health & Fitness

Episodes (20/30)

The Pilates Business Podcast

The Clinical Pilates Assessment Revolution

In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations to data-driven, personalized programs. This revolutionary approach enhances client outcomes by providing objective insights, fostering stronger eng...

5 months ago

24 minutes

The Pilates Business Podcast

A Scheduling and Payment System that Cares

In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care.David discusses the transition of their Clinical Pilates Studio business from a system that lacked care and responsiveness, to one which does care about integrating with the needs of their clinical Pilates studio, and shows ...

7 months ago

27 minutes

The Pilates Business Podcast

Bright Ideas for Client Conversion

Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers.Together with Tara Smith and Claire Gunther, they also discuss updating assessment forms to capture essential client information and making pricing more transparent through easy-to-access form...

8 months ago

27 minutes

The Pilates Business Podcast

Private Prospects into Semi Clients – Strategies

In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors with essential booking information.They emphasise the need for instructors to be well-informed and proactive to ensure a seamless client experience....

8 months ago

23 minutes

The Pilates Business Podcast

Converting Prospects to Clients

In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement. The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the s...

9 months ago

28 minutes

The Pilates Business Podcast

The Nitty-Gritty of Replication

In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.The discussion covers the importance of having clear processes, preparing instructors, de...

9 months ago

20 minutes

The Pilates Business Podcast

Process by Design

In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of their Google review automation process designed to increase 5-star reviews, explaining how it aids in client engagement and business visibility in a ...

9 months ago

22 minutes

The Pilates Business Podcast

Win - Win - Win - Free for All

In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and clients alike. They delve into the importance of positive instructor-cl...

10 months ago

18 minutes

The Pilates Business Podcast

Why Clients Would Not Give a 5-star Google Review?

In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real and hypothetical cases, emphasizing how feedback from clients can help improve ser...

10 months ago

9 minutes

The Pilates Business Podcast

How Do Clients Benefit from 5-Star Google Reviews?

In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews, the unexpected benefits for clients and the studio’s culture, and overcoming...

10 months ago

13 minutes

The Pilates Business Podcast

Duplicating Your 5-Star Google Reviews Process With Your Clinical Pilates Studio Team

In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.Through personal anecdotes from his time at ActiveCampaign and interactions with team members, critical insights are discussed on ...

10 months ago

16 minutes

The Pilates Business Podcast

On Track for 100 x 5-Star Google Reviews in 90 Days

In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in customer communication. Special guest Adam Tuttle from ActiveCampaign provides ...

11 months ago

17 minutes

The Pilates Business Podcast

The Art of Google Reviews with CRM

This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating S...

11 months ago

20 minutes

The Pilates Business Podcast

Our 600% Increase in 5-Star Google Reviews!

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on craftin...

1 year ago

23 minutes

The Pilates Business Podcast

Mastering Google Reviews: Superhero Secrets for Pilates Business Success

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCa...

1 year ago

28 minutes

The Pilates Business Podcast

Supercharge Your Pilates Studio: The Epic Quest for Five-Star Google Reviews

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Ma...

1 year ago

27 minutes

The Pilates Business Podcast

Unleashing CRM Superpowers for Clinical Pilates Small Businesses [CRM Series]

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses.The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on ...

1 year ago

19 minutes

The Pilates Business Podcast

From Zero to Hero: Transform Your Pilates Studio with CRM [CRM Series]

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring r...

1 year ago

25 minutes

The Pilates Business Podcast

Where to Step in the SEO Minefield: Getting Your KPI’s Right [SEO Minefield Series]

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.David and Tara also discuss current SEO landscape changes, and how it affects their ongoi...

1 year ago

24 minutes

The Pilates Business Podcast

Survey the SEO Minefield: How to Get Through Safely [SEO Minefield Series]

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can.They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at us...

1 year ago

17 minutes