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The Outreach Podcast by Drippi.ai
Alex Peñuñuri
30 episodes
4 days ago
Join Alex as he shares actionable tips to make your outreach more profitable!
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All content for The Outreach Podcast by Drippi.ai is the property of Alex Peñuñuri and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Alex as he shares actionable tips to make your outreach more profitable!
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Marketing
Business
Episodes (20/30)
The Outreach Podcast by Drippi.ai
Ep 30. Twitter Outreach Volume Guide

Welcome to another episode of The Outreach Podcast by Drippi AI, hosted by Alex Peñuñuri! In Episode 30, we tackle a frequently asked question: How much outreach volume is ideal for success? Whether you're a seasoned pro or new to the game, understanding volume limits and best practices is key to scaling your campaigns while staying compliant.

Alex breaks down Twitter's outreach limits, explains how to optimize your message schedule, and shares why it’s crucial to err on the safe side with volume. Learn the importance of warming up accounts, managing rigid lead list filters, and navigating DM closures.

Key takeaways include:

  • Twitter’s message limit guidelines and what they mean for your campaigns.
  • Why we recommend 16 messages per hour (max 384/day) for safe scaling.
  • How to deal with DM closures and rigid lead filters.
  • Adding verified accounts to scale outreach using Drippi AI.
  • The benefits of tracking and optimizing your outreach system.

Whether you're looking to refine your existing strategy or scale up with new accounts, this episode is packed with actionable insights. For help with verified accounts, scripts, or system setup, email . Let’s make your outreach unstoppable!

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9 months ago
5 minutes 52 seconds

The Outreach Podcast by Drippi.ai
Ep 29. Metrics and Tracking

Welcome to Episode 29 of The Outreach Podcast by Drippi AI, hosted by Alex Peñuñuri! Today, we’re breaking down the often-overlooked yet critical role of metrics and tracking in achieving success with your outbound strategy.

With over 1.3 million DMs sent and a 3.5% reply rate (50% positive replies), Alex shares insights on what makes the difference between campaigns that perform and those that flop. Learn why tracking every interaction is key to refining your approach and converting leads into paying customers.

Key highlights include:

  • Benchmark reply rates and how to boost yours.
  • Why tracking positive replies is essential for follow-ups.
  • How to ruthlessly follow up until prospects buy or bow out.
  • Using CRMs and trackers to make data-driven decisions.
  • Strategies to optimize your reply rates, booking rates, and cash collected.


Don’t let untracked data hold your outreach back. Tune in for actionable strategies to track, refine, and close more deals. Get Alex’s personal tracker template by emailing him at Alex@DrippiAI. Don’t miss this game-changing episode!

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10 months ago
5 minutes 59 seconds

The Outreach Podcast by Drippi.ai
Ep 28. Content and Outbound

In this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri dives into the game-changing role of content marketing in enhancing your outbound strategy, especially on platforms like Twitter. If you're sending DMs but not backing them up with strong content, you're leaving results on the table.

Alex shares how he grew his Twitter following from 600 to over 17,000 in just a few months using viral threads and an optimized content system. You'll learn how to craft long-form threads that attract massive engagement, why a polished profile is non-negotiable, and how to repurpose content across platforms to maximize your reach.

Key takeaways include:

  • The importance of profile optimization for credibility.
  • Step-by-step tips for creating viral Twitter threads.
  • The power of repurposing content for LinkedIn, YouTube, and newsletters.
  • Why YouTube is essential for B2B marketers looking to build trust and close deals.


Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your outreach and content game. Tune in now!

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10 months ago
9 minutes 45 seconds

The Outreach Podcast by Drippi.ai
Ep 27. Twitter DM Conversion Mechanisms

Welcome back to The Outreach Podcast by Drippi AI. In this episode, host Alex Peñuñuri dives into the often overlooked but critical topic of conversion mechanisms—what happens after you get a reply to your cold outreach? Building on the "Perfect Outreach Formula" from the previous episode, Alex unpacks how to ensure that replies lead to tangible results.

Key insights include:

  • Common Funnels That Work: Explore the tried-and-tested funnels like cold DMs → appointment setters → sales calls that are driving millions in revenue for businesses.
  • Email Nurture Sequences: Learn how Alex leverages scalable, value-packed email sequences to consistently convert leads into customers—even months after the initial outreach.
  • Drippi AI Success Formula: Discover how Drippi’s funnel booked 810 calls in just over 5 months, breaking down each step from cold DMs to opt-ins and beyond.
  • Scalable Tactics: Whether it’s through personalized appointment-setting or automated nurture emails, find out how to design systems that grow with your business.


If you’re ready to turn replies into revenue and streamline your outreach process, this episode is packed with actionable strategies to help you succeed. Tune in now!

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10 months ago
7 minutes 22 seconds

The Outreach Podcast by Drippi.ai
Ep 26. The perfect Outreach Campaign Formula

Welcome back to another insightful episode of The Outreach Podcast by Drippi AI! In this Episode 26, host Alex Peñuñuri unveils The Perfect Outreach Formula—a simple yet highly effective framework to craft outreach campaigns that convert like never before.


Key takeaways include:

  • Personalization Beyond Basics: Why “Hey, [First Name]” isn’t enough and how to tailor your outreach to truly resonate with prospects.
  • Providing Real Value: Discover the power of lead magnets that are so compelling, your prospects would happily pay $50 for them.
  • Risk Reversal Strategies: Learn how to make it effortless for prospects to say “yes” with tactics like “pay on results” or free trials.
  • Scaling with Volume: Once your messaging is dialed in, find out how to scale your campaigns to reach hundreds of prospects daily.


With real-world examples (like booking 803 meetings in 4 months!), Alex shares actionable insights and tools to help you stand out in today’s competitive outreach landscape.

Ready to revolutionize your outreach strategy? Tune in now and follow Alex (@penunurialex) for more tips!

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10 months ago
8 minutes 50 seconds

The Outreach Podcast by Drippi.ai
Ep 25. If you run cold email, listen to this podcast

Welcome back to another power-packed episode of The Outreach Podcast by Drippi AI. In this Episode 25, host Alex Peñuñuri reveals an underutilized strategy to breathe new life into your stale or underperforming cold email lists—by moving them to Twitter. Whether you have a thriving email campaign already or one that bombed, this method can help you achieve 5%+ reply rates through Twitter DMs.


Key insights covered include:

  • Parallel Campaigns: Learn how to run the same campaigns on both email and Twitter, ensuring you reach leads where they’re most active.
  • Leveraging AI Tools: Discover how Clay can enrich your existing data to uncover personal Twitter handles at a 20-25% success rate.
  • Avoiding Saturation: Realize the advantage of contacting prospects on Twitter—a platform where few competitors bother to reach out.
  • Enhanced Personalization: Understand why targeting individual decision-makers instead of company accounts skyrockets engagement.

Don’t let your cold email leads gather dust—tune in to find out how to effortlessly expand your reach by turning them into high-value Twitter prospects. This episode is a must-listen if you’re looking to maximize your outbound marketing ROI and stand out from the crowd!

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10 months ago
5 minutes 8 seconds

The Outreach Podcast by Drippi.ai
Ep 24. 3 Principles of Outreach

In this must-listen episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri unveils the three essential pillars that drive any high-performing outreach campaign: Personalization, Value, and Volume. Whether you’re just starting out or already sending hundreds of daily DMs, these three principles will elevate your results and help you connect authentically with prospects.


Key Points Discussed:

  1. Personalization at Scale: Learn how to move beyond simple “Hey, First Name” intros by leveraging AI-driven tools and customizing your message to prove you truly understand each prospect’s needs.
  2. Providing Real Value: Discover why freebies that feel “unscalable”—like custom script reviews or hyper-targeted lead lists—dramatically boost engagement and trust.
  3. Scaling with Volume: Once you’ve nailed personalization and value, find out how to ramp up your outreach by either adding more human resources or integrating powerful automation tools like Drippi AI and Clay.

Tune in to hear Alex’s real-world examples and best practices, and learn how to make your outreach not just personalized, but irresistible. Don’t miss the chance to transform your Twitter campaigns and watch your calendar fill with high-quality meetings!

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10 months ago
10 minutes

The Outreach Podcast by Drippi.ai
Ep 23. How to increase Twitter DM Volume

Welcome back to The Outreach Podcast by Drippi AI In this episode, host Alex Peñuñuri breaks down the most effective ways to increase your outbound messaging on Twitter—whether you’re running campaigns from a single account or managing multiple profiles.


Key Insights Covered:

  • Understanding Daily Limits: Learn about the 500-message daily cap per account and how to safely approach this limit.
  • Gradual Scaling: Discover why starting at six messages per hour and gradually increasing to 16 messages per hour per account helps maintain credibility and avoid bans.
  • Leveraging Multiple Accounts: Find out how adding more verified accounts allows you to ramp up message volume without compromising results.
  • Safety & Best Practices: Hear real-world examples of managing both personal and secondary accounts safely to ensure long-term outreach success.


Whether you’re looking to scale from a single high-performing account or expand across numerous profiles, this episode gives you the roadmap to boost your Twitter outreach volume effectively and sustainably.

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10 months ago
4 minutes 14 seconds

The Outreach Podcast by Drippi.ai
Ep 22. How to scrape leads for any B2B company using Drippi.ai

In this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri tackles a key challenge: how to identify the right filters for targeting B2B leads on Twitter. Whether you’re aiming at B2B SaaS companies, agencies, or another specialized niche, Alex shares a proven approach to pinpoint the right decision-makers and ensure your outreach efforts land with maximum impact.


Key Topics Covered:

  • Defining Your ICP: Understand why a clear Ideal Customer Profile is essential before applying any filters.
  • Selecting Lead Sources: Learn how to identify authority figures and industry influencers that your target audience follows.
  • Using Relevant Keywords & Criteria: Discover how to analyze your dream clients’ profiles for bio keywords, follower counts, and recent activity to refine your filters.
  • Enriching Your Data with AI: Explore how tools like Clay, combined with Drippi’s exported data, can verify that each lead truly fits your B2B criteria.


By the end of this episode, you’ll know exactly how to set up filtering strategies that deliver high-quality leads, saving you time and improving your outreach results.

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10 months ago
6 minutes 37 seconds

The Outreach Podcast by Drippi.ai
Ep 21. Can I send messages in different languages?

In Episode 21 of The Outreach Podcast by Drippi AI, host Alex Peñuñuri unveils how to tap into international markets by conducting Twitter outreach in various languages. Discover how Drippi AI’s personalization features seamlessly adapt to different linguistic contexts, allowing you to deliver impactful, culturally relevant messages that resonate beyond English-speaking audiences.


Key Insights Covered:

  • Expanding Global Reach: Learn why targeting non-English markets like Japan or Latin America can offer massive untapped potential and higher engagement rates.
  • Personalizing in Any Language: Find out how to prompt AI models in multiple languages or instruct them to output in a specific language for localized messaging.
  • Advanced Filtering Options: Explore Drippi’s “Show Advanced Settings” feature to filter prospects by language and region, ensuring your messages reach the right audience.
  • Competitive Advantage: Gain an edge over competitors by delivering personalized outreach in prospects’ native tongues, creating instant trust and familiarity.


If you’re looking to broaden your outreach horizons and connect with audiences worldwide, this episode is a must-listen!

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10 months ago
4 minutes 21 seconds

The Outreach Podcast by Drippi.ai
Ep 20. How to land Ecom Clients through Twitter DMs

In this episode of The Outreach Podcast by Drippi AI, host Alex Peñuñuri dives deep into actionable strategies to help you engage, connect, and convert E-Commerce brands through Twitter outreach. Drawing from real-world experiences and proven client campaigns, Alex reveals the secret sauce for standing out in a crowded inbox.


Key Insights Covered:

  • Quality Lead Sourcing: Discover how to find and target the right decision-makers (founders, CEOs, and key stakeholders) rather than generic company accounts.
  • Irresistible Case Studies & Clients: Learn why showcasing high-profile successes and name-dropping renowned brands can instantly boost your credibility.
  • Personalized Messaging with Clay: Explore advanced personalization techniques—such as referencing best-selling products, ads, and installed technologies—to create highly relevant outreach campaigns.
  • Engagement Before Outreach: Understand the power of warming up prospects through strategic interactions (comments, follows, and likes) well before you send that first DM, paving the way for higher reply rates and trust.
  • Testing Different Approaches: Uncover why direct offers often outperform freebies, and how mixing in valuable insights can tip the scales in your favor.

If you’re ready to improve your E-Commerce outreach results and engage with top-tier DTC brands, this episode is a must-listen. Tune in to transform your Twitter strategy and watch your pipeline thrive!

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10 months ago
7 minutes 29 seconds

The Outreach Podcast by Drippi.ai
Ep 19. How many Campaigns per account?

Welcome back to another episode of The Outreach Podcast by Drippi AI In Episode 19, host Alex Peñuñuri addresses a frequently asked question: How many campaigns can you run simultaneously per Twitter account?


Discover the current limitations of Drippi AI’s campaign setup and learn practical workarounds to help you scale your outreach. Alex explains that each Twitter account can only run one active campaign at a time, but a single Drippi AI account can host multiple Twitter profiles—each with its own campaign. He also shares strategies for split-testing outreach scripts, including rotating campaigns daily if you have limited accounts available.


Key insights include:

  • One Campaign per Twitter Account: Understand the current platform constraints and what they mean for your outreach.
  • Scaling with Multiple Accounts: Learn how to manage numerous Twitter profiles to create parallel campaigns.
  • Split-Testing Scripts: Get tips on comparing different messaging strategies by rotating campaigns or using multiple accounts.


If you’re looking to optimize your outreach at scale, this episode offers actionable advice for leveraging Drippi AI’s features and planning ahead for future platform enhancements.

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10 months ago
3 minutes 45 seconds

The Outreach Podcast by Drippi.ai
Ep. 18 How many DMs can I send/hour?

Welcome back to The Outreach Podcast by Drippi AI In Episode 18, host Alex Peñuñuri addresses a frequently asked question: "What’s the maximum number of messages you can safely send per hour?" Tune in to learn why there’s no strict hourly cap, but a daily limit of 500 messages set by Twitter.


Alex breaks down the math, explaining that 20 scheduled messages per hour is a comfortable upper bound. Discover how Drippi AI’s built-in checks—such as skipping users with closed DMs or previously contacted leads—ensure you won’t exceed the daily limit. Understand that while you may schedule 20 messages, only around 60-70% will actually be delivered, keeping you well within Twitter’s guidelines.


By the end of this episode, you’ll know how to optimize your sending strategy, minimize risk, and maintain a high-quality outreach campaign. Whether you’re a seasoned user or just starting out, these insights will help you find the perfect balance in your Twitter outreach efforts.

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10 months ago
4 minutes

The Outreach Podcast by Drippi.ai
Ep 17. How to do follow ups with Drippi

Welcome back to The Outreach Podcast by Drippi AI In Episode 17, host Alex Peñuñuri breaks down the best practices for crafting effective follow-ups in your Twitter outreach campaigns. Whether you’re targeting SaaS companies, agencies, or other niches, these strategies will help you maintain engagement and improve your conversion rates.


Key topics covered include:

  • No Variables, No Problem: Learn why Drippi currently supports only plain text follow-ups and how to work around this limitation.
  • Value-Based Follow-Ups: Discover how offering useful resources—like case studies, Loom videos, or YouTube tutorials—can greatly enhance perceived value and encourage recipients to take action.
  • Timing and Frequency: Explore optimal follow-up intervals, such as one day and three days after the initial message, to keep prospects interested without overwhelming them.
  • Personalized, Relevant Content: Understand why matching your follow-up content to your audience’s industry and pain points is crucial for success.

If you’re looking to boost your reply rates and strengthen your Twitter outreach, this episode provides actionable insights to refine your follow-up strategy and win over more prospects.

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11 months ago
4 minutes 29 seconds

The Outreach Podcast by Drippi.ai
Ep 16. How to avoid sending DMs to people that've been contacted previously

Welcome back to another episode of The Outreach Podcast by Drippi AI In Episode 16, host Alex Peñuñuri tackles a question frequently asked by listeners: How do you avoid contacting the same prospects multiple times from one or multiple Twitter accounts?


In this episode, you’ll learn how to:

  • Enable Key Drippi AI Settings: Discover where to find and activate the “Skip Previously Contacted” and “Prevent Cross-Account Duplicates” options to ensure you never message the same user twice.
  • Maintain a Professional Image: Understand why repeatedly messaging the same prospects can lead to screenshots, negative impressions, and damaged credibility.
  • Manage Multiple Accounts Seamlessly: Get tips on handling outreach across multiple Twitter profiles without overlapping contacts or wasting valuable leads.


If you’re looking to streamline your outreach strategy, protect your brand’s reputation, and maximize the efficiency of your campaigns, this episode is packed with actionable insights. Don’t miss it!

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11 months ago
2 minutes 56 seconds

The Outreach Podcast by Drippi.ai
Ep 15. Best Practices To Not Burn Your Twitter Account

Welcome back to The Outreach Podcast by Drippi AI In this episode, host Alex Peñuñuri tackles a question that many listeners face: How do you prevent your Twitter account from getting “burned” during cold outreach—and how can you tell if it already is?


Tune in to learn:

  • Best Practices for Sending DMs: Understand how to safely increase your message volume and avoid the risk of account penalties.
  • Recognizing Warning Signs: Discover how to determine if your DMs are landing in the hidden “offensive” content folder—an indicator that your account may be compromised.
  • Optimizing Outreach Strategy: Find out why sending overly generic or spammy messages can trigger user reports, and learn tactics to stand out from the crowd with genuine, personalized outreach.
  • Ensuring Authentic Engagement: Learn how building trust, using personalized angles, and adhering to recommended pacing can elevate response rates beyond the 3% industry benchmark.

If you’re looking to refine your Twitter outreach strategy, improve your results, and keep your account in good standing, this episode is a must-listen!

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11 months ago
5 minutes 7 seconds

The Outreach Podcast by Drippi.ai
Ep 14. Will Twitter DMs Work With A New Account?

Welcome back to another episode of The Outreach Podcast by Drippi AI! In Episode 14, host Alex Peñuñuri addresses a common question: Is it better to use an established Twitter account or start fresh with a new one for outreach? The answer might surprise you.


Tune in as Alex explains why even a brand-new account can succeed if properly optimized. Discover how profile optimization, verified credentials, and high-quality content—like a well-produced case study video—can instantly boost your credibility. Learn how presenting yourself as an authority figure, regardless of follower count, encourages prospects to trust your expertise.


For those with established Twitter accounts, Alex highlights the advantages of reaching out to your existing followers, transforming cold outreach into warm engagement. Find out how having an active, long-standing presence or a large follower base can increase reply rates and streamline connections with key decision-makers.


Whether you’re new to Twitter or a seasoned pro, this episode provides actionable insights to enhance your Twitter outreach strategy and unlock higher-quality leads. Don’t miss it!

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11 months ago
4 minutes 7 seconds

The Outreach Podcast by Drippi.ai
Ep 13. Aged accounts and account warm-up for Twitter/X DMs

Welcome back to The Outreach Podcast by Drippi AI In this Episode 13, host Alex Peñuñuri tackles a common question: Do you need an older Twitter account or a lengthy warm-up process before sending cold DMs? The answer may surprise you—no, you don’t.


Discover why newly created, yet fully email and phone verified Twitter accounts can book calls with top industry leaders, including the CEO of Framer and a co-founder of Eleven Labs. Alex shares insider tips on optimizing your profile for credibility and outlines a strategic approach to scaling message volume over time. Learn why starting at six messages per hour—and gradually increasing to 16 per hour—helps maintain authenticity, sidestep platform suspicions, and achieve meaningful outreach at scale.


If you’ve been hesitant about using fresh Twitter accounts or worried about strict warm-up protocols, this episode will give you the confidence and actionable steps you need. Don’t miss out on valuable insights that can transform your Twitter outreach strategy and drive real results!

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11 months ago
3 minutes 15 seconds

The Outreach Podcast by Drippi.ai
Ep 12. Why providing value in DMs is so important

Welcome back to another episode of The Outreach Podcast by Drippi AI! In Episode 12, host Alex Peñuñuri delves into a game-changing strategy for booking meetings with top-tier executives: providing value upfront in your direct messages.


Alex shares insights inspired by his friend Christian Reyes who has been remarkably successful in securing meetings with high-profile leaders from companies like 11 Labs and Framer.


Discover how Christian's approach—offering valuable, actionable strategies and competitive insights without asking for anything in return—is leading to unprecedented reply and booking rates.


In this episode, you'll learn:

  • Why delivering genuine value in your DMs can dramatically increase engagement.
  • How to overcome the misconception that freebies attract only "tire kickers."
  • The importance of reducing perceived risk for potential clients by showcasing your expertise upfront.
  • Strategies for differentiating yourself by offering high-level insights to prospective clients.


If you're looking to elevate your outreach game and connect with high-level individuals, this episode is packed with actionable advice. Tune in to transform your DM strategy and start building meaningful relationships that lead to real opportunities!

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11 months ago
5 minutes 11 seconds

The Outreach Podcast by Drippi.ai
Ep 11. How Spintax Works on Drippi

Welcome back to The Outreach Podcast by Drippi AI! In this concise yet crucial Episode 11, host Alex Peñuñuri dives deep into the art of using Spintax to enhance your outreach campaigns. If you aim to personalize your messages and avoid common pitfalls, this episode is a must-listen.


Key Topics Covered:

  • Understanding Spintax: Learn what Spintax is and how it can make your messages more varied and engaging.
  • Essential Components: Get to know the importance of curly brackets (braces) and the pipe symbol (vertical line) in Spintax formatting.
  • Step-by-Step Guide: Alex walks you through the exact steps to set up Spintax correctly in Drippi AI, ensuring your messages look professional.
  • Common Mistakes to Avoid: Discover typical errors users make when using Spintax and how to prevent them.
  • Enhancing Message Variation: Find out how to rotate greetings like "Hello," "Hi," and "Hey" to make each outreach unique.


By the end of this episode, you'll have a clear understanding of how to implement Spintax effectively, improving your message personalization and outreach optimization. Don't let simple mistakes hinder your campaign's success—tune in to learn how to keep your Spintax on point and elevate your Drippi AI experience.

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11 months ago
3 minutes 27 seconds

The Outreach Podcast by Drippi.ai
Join Alex as he shares actionable tips to make your outreach more profitable!