What does it really take to live your best life? This week, we’re joined by Gary Keller for part one of a special two-part conversation about “The Way”—five powerful concepts for leveling up, drawn from the newly rewritten Bold course. Gary and I walk through each idea, starting with the Misogi Challenge: setting a focused, time-limited challenge that pushes you beyond your comfort zone and transforms what you think is possible. Next, we explore the power of deliberate discomfort (or “exposure therapy”)—intentionally facing the things that make you uneasy, one tiny step at a time, to build real courage. Then comes Kaizen, the practice of making small, consistent improvements and trusting in the magic of compounding results. We dig into the science of habit formation—what Gary calls “the Myelin Effect”—and how repeating the right actions literally rewires your brain for success. Finally, we talk about the ancient art of Kintsugi: embracing your setbacks and using them to become stronger and more beautiful than before. These aren’t just concepts; they’re practices that can change your trajectory. Whether you’re taking on a bold challenge, working to expand your comfort zone, or putting the pieces back together after a setback, The Way is about choosing intentional growth, again and again. Challenge of the Week: Pick one small, uncomfortable thing you’ve been avoiding—something that nudges you out of your comfort zone. Maybe it’s asking for help, sending food back at a restaurant, or speaking up in a meeting. Take one tiny step toward it this week and see how it feels. Remember, progress starts at the edge of your comfort zone. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why taking on big, time-limited goals can change your self-belief How deliberate discomfort expands your comfort zone and reduces fear Why tiny, consistent improvements and habit formation are the real keys to mastery Links & Tools from This Episode: Training: BOLD course by Keller Williams Read Grit by Angela Duckworth Read Atomic Habits by James Clear Watch: Episode 512. Stuck Building Your Personal Brand? Here's How to Break Through with Rory Vaden Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

If you love learning but find yourself stuck in preparation mode, this episode is for you. I sit down with Pat Flynn—entrepreneur, host of Smart Passive Income, and author of Lean Learning—to talk about why consuming more information doesn’t always lead to better results. Pat shares how learning can become a form of procrastination, why we fall into the trap of information overload, and how to break the cycle by focusing on purposeful action. We unpack strategies like just-in-time learning, unsubscribing from distractions, and using the “joy of opting out” to reclaim your focus. Pat also introduces the idea of micro-mastery: zooming in on the smallest skill you can improve to create real momentum. Learning less—and acting more—might be your fastest path to extraordinary results. Challenge of the Week: Pick a very small part of your craft or business—the tiniest sliver that matters—and focus on getting a little bit better at just that. Micro-mastery starts with one small improvement. What’s yours? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to tell if you’re stuck in learning as a form of procrastination The difference between just-in-case and just-in-time learning How to use micro-mastery to accelerate your growth Links & Tools from This Episode: Read Lean Learning by Pat Flynn Listen to the Smart Passive Income podcast Read Will It Fly? by Pat Flynn Read Moonlighting on the Internet by Yanik Silver Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

Can you believe we’re already halfway through 2025? If you’re like me, you’ve probably had your head down, working hard, only to look up and wonder where the year went. It’s normal to drift away from your original goals or even forget them entirely by this point in the year. Life gets complex, priorities shift, and sometimes what mattered in January doesn’t feel as urgent now. The good news? It’s never too late to reset, and that’s exactly what this episode is about. I walk you through the RESET process—a simple, five-step system we’ve been using for years to help people get back on track with what matters most. We start by reflecting on the goals you set at the beginning of the year and reconnecting with the ones that truly matter. Next, we evaluate your current progress and identify the gaps. From there, it’s all about simplifying your focus, establishing specific activities that move the needle, and time blocking those actions so your priorities are reflected on your calendar. Along the way, I share how constraints and limitations can actually spark your best ideas and fuel real progress. By taking just an hour to reset your focus now, you give yourself a much better chance to finish the year strong—and maybe even surpass what you thought was possible. The RESET process is here to help you ditch the guilt, reconnect with your core values, and recommit to what matters most for the rest of 2025. Challenge of the Week: Pull out your calendar and commit to a RESET. Block 30-60 minutes to work through the five steps—reflect, evaluate, simplify, establish, and time block. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How goal drift and unconscious quitting happen Why constraints can actually drive innovation and progress The five-step RESET framework to course-correct at mid-year Links & Tools from This Episode: Listen to Episode 490. Beyond Goal Setting: The Relationship That Makes Success Inevitable Listen to Episode 483. Are You Using This Simple Tool to Make Better Decisions? Sign up for The Twentypercenter newsletter Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

What happens when everything you’ve built suddenly disappears? In this episode, Jay Papasan sits down with Rory Vaden—someone who knows what it’s like to lose everything and rebuild from scratch. After Rory and his wife, AJ, were forced out of the business they’d spent 12 years building, they had to start over with nothing but a non-compete, their expertise, and a lot of hard-won lessons. That painful reset led to the creation of Brand Builders Group, a business built around the exact process Rory and AJ used to reinvent themselves—one that now serves some of the world’s top personal brands. But at its core, their conversation with Jay isn’t just about strategy. It’s about identity, focus, and service. Rory explains why most people get stuck on the wrong side of what he calls “Sheehan’s Wall”—trying to emulate big names by doing too much, too soon, with scattered focus. True breakthrough comes from relentless focus on one thing: the unique problem you solve, in one word, for a specific “who.” Together, Jay and Rory break down the six key questions that define your brand DNA, explore how your past pain and setbacks can prepare you for your greatest impact, and discuss why the person you’re best positioned to serve is who you once were. Challenge of the Week: Get out your notebook and journal your answers to these questions: What challenges have I conquered? What setbacks have I survived? Who is the person I once was—and how could I serve that version of myself? Use this reflection as your first step toward clarity and breakthrough. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to find your “one word” problem and the audience you’re meant to serve Why focus beats diversification—especially when building a personal brand The six questions behind Brand Builders Group’s brand DNA process Links & Tools from This Episode: Read Wealthy and Well-Known by Rory & AJ Vaden Brand Builders Group: freebrandtraining.com/TOT Read Take the Stairs by Rory Vaden Listen to The School of Greatness podcast with Lewis Howes Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

When The ONE Thing first came out, Brandon Turner didn’t just read it—he made it his only book for an entire year, reading it cover to cover more than 20 times. The result? He didn’t just hit his audacious goal of acquiring $50 million in real estate in three years—he soared past it, buying $300 million worth. In this episode, Brandon pulls back the curtain on exactly how he did it. We talk about how to audit your time, create a “not to do” list, and get ruthless about delegating anything that isn’t your highest-value work. Brandon shares the keystone habits that unlock everything else, the difference between setting a vision and just dreaming, and why tracking your personal life is just as important as any business KPI. We also dive into practical strategies for goal setting with your spouse, the importance of supporting each other’s dreams (even if they’re wildly different), and how habit tracking can turn your goals into a game you actually want to play. Challenge of the Week: Pick one habit you want to build. Make yourself a simple tracker—just a piece of paper and a pen will do. Track it every day this week. At the end of the week, look at your score. Did you hit your target? If not, what got in the way? Gamify it, and see how much progress you can make, one small step at a time. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to reverse engineer your vision down to a single next step Why your “not to do” list is just as important as your to-do list How gamifying your habits can make growth inevitable Links & Tools from This Episode: Learn more: BiggerPockets Listen: The Better Life Podcast Read: Vivid Vision by Cameron Herold Follow Brandon on Instagram: @beardybrandon Connect with Brandon on LinkedIn Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

We spend a lot of time worrying about uncertainty—tariffs, market volatility, the looming threat of a recession. But what if these aren’t just obstacles, but some of the greatest opportunities for your business or career? History shows that recessions often create more millionaires than any other time and open the door for companies to leap ahead. In this episode, I break down the seven strategies you can use to become recession-proof. These are the same ideas that helped Keller Williams not just survive the Great Recession, but emerge as the #1 company in our industry. We talk about how to develop a resilient mindset, get lean and cut unnecessary expenses, and focus ruthlessly on what actually moves the needle. I walk you through practical exercises—like the ABCs of expenses—and challenge you to find your margin so you can weather any market. We’ll cover how to stay agile and adapt your business model for the market ahead, not the one you’re leaving behind. You’ll hear why being connected—to your team, your network, your vendors, and even your competitors—is more important than ever. And we dig into the importance of becoming irreplaceable to your clients, plus how to become a beacon of leadership when everyone else is running for cover. The truth is, change is coming whether we like it or not. The only question is: will you be ready to seize the opportunity? Challenge of the Week: Set aside an hour to do the ABCs of expenses. Grab three months of statements and label every expense as an A (absolutely essential), B (optional), or C (stuff you can cut right now). Take action to reduce or eliminate your Bs and Cs—your business and your bank account will thank you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why uncertainty and recessions can be your biggest opportunity Seven strategies to thrive and gain market share in tough times How to cut costs, get focused, and become irreplaceable Links & Tools from This Episode: Read Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks Read Grit by Angela Duckworth Read Antifragile by Nassim Taleb Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

If you’ve ever struggled to get started, finish what you begin, or felt like your brain just doesn’t operate like everyone else’s—you’re not alone. Jay sits down with ADHD coach and entrepreneur Tyler Elstrom to unpack what’s really going on in the ADHD brain, from dopamine regulation to executive function to emotional overwhelm. Tyler introduces the “INCUP” framework—five triggers that can help neurodivergent people enter flow, stay productive, and feel fulfilled: Interesting, New, Challenging, Urgent, and Passionate. When these five levers are present, the ADHD brain actually produces more dopamine than a neurotypical brain—and that’s where the superpower lies. This episode is packed with practical strategies for tapping into motivation without relying on shame or stress. Tyler and Jay talk about everything from time blindness to body doubling to why a $7 coffee might just be the best investment you can make in your focus. Whether you have ADHD or love someone who does, this episode is a compassionate, empowering deep dive into a better way of working. Challenge of the Week: When you fall short—miss a deadline, forget something, or show up late—say “Oops” and move on. Practice offering yourself grace instead of shame. This one small habit can completely change your relationship with productivity and self-worth. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why ADHD brains don’t respond to rewards the same way—and how to work around it The five productivity triggers that flood the ADHD brain with dopamine Why harshness and shame are counterproductive (and what to do instead) Links & Tools from This Episode: Tyler Elstrom’s website: ADHDTyler.com Follow Tyler on Instagram: @tylerelstrom_ Read Flow by Mihaly Csikszentmihalyi Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

Are you succeeding so slowly you think you're failing—or failing so slowly you think you're succeeding?” In this solo episode, Jay Papasan introduces the concept of quality inflation: the idea that the standards for average—and especially extraordinary—performance keep rising every year. Drawing inspiration from the Red Queen Hypothesis and his experience coaching high achievers, Jay breaks down what it takes to stay competitive in a world where standing still means falling behind. We walk through five powerful strategies to help you not just survive but thrive in a high-growth environment: from “reading for what you need,” to modeling excellence, to building accountability into your life. Whether you’re early in your journey or already well into your career, these practical tools can help you identify your biggest opportunity for growth and take the first step toward it. Challenge of the Week: What’s your biggest opportunity for growth—the one you’ve been avoiding because it’s painful, uncomfortable, or ego-bruising? Choose one strategy from the episode (books, courses, mentor, group, coach) and take the first step toward improving it this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why “change is a strategy, not a threat” What the Red Queen Hypothesis can teach us about professional growth Five ways to beat quality inflation in your industry Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

What if the very traits you’ve been told to hide are actually your greatest assets? This week, I’m joined by Jenny Wood, former Google executive and author of Wild Courage: Go After What You Want and Get It, to explore nine provocative traits—like being weird, selfish, nosy, shameless, or even brutal—and how to use them as superpowers. Jenny shares how embracing qualities like “shameless” self-advocacy and “nosy” curiosity can help you push past imposter syndrome and open doors you didn’t know existed. We break down practical frameworks like defining your “power assets,” sending a “shameless Monday email,” and practicing “woo with you”—flipping “I” statements to “you” statements to build stronger relationships and influence outcomes. Jenny’s journey from corporate leader to entrepreneur is a masterclass in acting despite fear and reframing discomfort as a signal to move forward. If you struggle with perfectionism, people-pleasing, or fear of standing out, this episode will help you see those challenges as opportunities. Opportunity lives just outside your comfort zone—and Jenny’s stories and tools show you how to step into it. Challenge of the Week: Practice one small act of wild courage—ask for something that feels uncomfortable, whether it’s at work, at home, or even sending back your order at a restaurant. Notice what happens when you advocate for yourself and step out of your comfort zone. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to flip traits like “selfish” and “nosy” into career strengths The Monday “shameless” email and other simple frameworks to stand out Why learning to say “no” (and being a little “brutal”) leads to more success Links & Tools from This Episode: Learn more at itsjennywood.com Read Wild Courage: Go After What You Want and Get It by Jenny Wood Take Jenny’s “Wild Courage” Quiz Follow Jenny on Instagram: @itsjennywood Connect with Jenny on LinkedIn Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

This episode wraps up our two-part series on what leadership lessons we can learn from parenting expert Dr. Becky Kennedy, author of Good Inside. If you caught part one, you know these lessons aren't just for parents—they’re tools for anyone who wants to show up better in their relationships and at work. We dive into the last three lessons Jay took from Dr. Becky’s work: The Power of Repair, Resilience Over Happiness, and Playing the Long Game. We start with the power of repair—the idea that it's never too late to take ownership and mend trust, whether it's with your child or your team. Then we explore why great leaders prioritize resilience over happiness and learn to tolerate discomfort so that growth can happen. Finally, Jay shares how Dr. Becky’s philosophy of always choosing the long game can change not only your parenting, but your leadership legacy. Leadership isn’t about perfection—it’s about reflection, accountability, and choosing growth over ease. Let’s model what we want to see, in our kids and in our teams. Challenge of the Week: Look for a moment where you can recognize that two things can be true at the same time. Maybe you’re a strong leader who’s struggling right now. Maybe a team member is usually dependable but underperforming. Acknowledge both sides. It will change how you approach the challenge. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why self-awareness around triggers is key to great leadership How repair builds trust after mistakes What it means to lead for the long game, not the quick win Links & Tools from This Episode: Read: Good Inside by Dr. Becky Kennedy Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

This episode started as a parenting read and turned into a masterclass in leadership. After picking up Good Inside by Dr. Becky Kennedy, Jay found himself repeatedly thinking, "This is leadership." In the first of a two-part series, he explores the surprising—and incredibly useful—ways that parenting advice maps directly onto leadership. If you're mission-driven, leading a team, or simply trying to show up better in your relationships, these four lessons will stick with you: Two Things Can Be True, Know Your Job, Behavior Is a Window, and Connection Before Correction. Jay shares practical tools and reflective questions to help you take each of these ideas into your work life. And yes, if you're a parent too, you’ll walk away with some insights there as well. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why “two things can be true” might be the most powerful mindset for handling conflict How knowing your job (and your people knowing theirs) clears the fog in the workplace Why behavior is a window, and what curiosity can teach you about your team Links & Tools from This Episode: Read: Good Inside by Dr. Becky Kennedy Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

Sometimes the challenges life throws at us are bigger than anything we could have prepared for. In today’s episode, I sit down with my longtime friend Gene Rivers, one of the top instructors and true practitioners of The ONE Thing, to hear the remarkable story of how he and his family survived a devastating hurricane—and what they did next. Gene shares what life was like before the hurricane hit, how they made the leap from corporate careers into real estate, and what happened when they lost everything overnight. He walks us through the mindset shift that allowed them not just to rebuild but to aim even higher than before. Their story is a real-world example of what it looks like to face reality head-on, focus on what matters most, and turn clarity into action. We talk about how Gene and Rebecca rebuilt their real estate business from a garage, the simple but powerful strategy that fueled their growth, and why building relationships—not just making sales—was the real secret to their success. We also explore how the clarity they found during hard times helped them create a life centered around family, growth, and experiences worth sharing. If you've ever wondered how to stay focused when the world around you feels uncertain, this episode is for you. Gene’s story is a reminder that no matter where you're starting from—or starting over—you always have the power to take the next right step. Challenge of the Week: Take five minutes each morning this week to sit quietly, without your phone or distractions, and reflect on what’s most important for your day. Ask yourself: What’s the one thing I can do today that would make everything else easier or unnecessary? See if that simple practice starts to shift your focus and energy. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How Gene and Rebecca rebuilt their business after losing everything in Hurricane Andrew Why talking to people about real estate everywhere they went became their winning strategy How staying grounded in family and clarity helped them build an extraordinary life Links & Tools from This Episode: Connect with Gene at GeneRivers.info Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA  WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guests represent those of the guests and not ProduKtive or Keller Williams Realty LLC and their affiliates, and should not be construed as financial, economic, legal, tax or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information.

When Jay Papasan launched the Twentypercenter newsletter, it was his personal version of a Rocky-style training montage. He committed to writing, editing, and publishing a new piece every single week—no matter what. 137 newsletters later, he’s gained more than just consistency. He’s built a powerful, intentional audience and uncovered key lessons about what it takes to grow something meaningful. In this solo episode, Jay shares 16 and a half of the most valuable lessons he’s learned along the way. From the importance of patience and vulnerability to the surprising power of simplicity and repetition, Jay opens up about the creative systems and mindset shifts that helped him grow from 89 subscribers to over 12,000—with zero paid ads. Whether you’re starting a newsletter, podcast, YouTube channel, or just building something of your own, these lessons will help you create with purpose—and keep going long enough to see it pay off. Challenge of the Week: Pick one idea you’ve been waiting to start—a newsletter, podcast, blog, or creative habit—and publish the first version this week. Don’t overprepare. Don’t wait until it’s perfect. Just hit send. Then, create a simple system that will help you show up consistently from here on out. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why creativity snowballs once you start creating consistently How quality beats quantity—and why 1,000 true fans is enough The critical role of systems, habits, and reader feedback in sustainable growth Links & Tools from This Episode: Build Your Audience Resources Kevin Kelly's “1000 True Fans” Read Humor, Seriously by Jennifer Aaker and Naomi Bagdonas Read Getting Things Done by David Allen Read Atomic Habits by James Clear Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

What if the ability to bounce back isn’t something you’re born with—but something you can build? This week, you’ll hear from Dr. Robyne Hanley-Dafoe, a behavioral psychologist and expert on resilience and stress. Robyne breaks down how resilience is not just about “toughing it out”—it’s about building habits that create consistent, calm comebacks even in the face of chaos. We talked about how high achievers fall into the “when-then” trap, why your family relationships are the glass balls you can’t afford to drop, and how naming your emotions for just 90 seconds can change your entire day—and maybe even your future. We also explore how chronic stress hijacks your brain, how to get back to shore when you’re overwhelmed, and why the answer isn’t in hydrogen water or another hype cycle. It’s in the basics—sleep, movement, quiet rituals, and trusted people who check your blind spots. Challenge of the Week: When you reunite with someone you love—your partner, your kids, a teammate—let your face light up. Let them feel how good it is to be seen, and how good it is to come home. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to recognize and interrupt the “when-then” trap The 90-second rule that can reduce long-term emotional distress Why showing up for your relationships is a resilience strategy Links & Tools from This Episode: Learn more: drrobyne.ca Follow Dr. Robyne on Instagram: @dr_robynehd Connect with Dr. Robyne on LinkedIn Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

It’s graduation season—and whether you’ve got a child, a niece or nephew, or just a young person in your life heading to or already in college, you’re probably wondering how to best support them in this new chapter. In this episode, Jay gets personal. He walks through the highs and lows of his own college years—from social misfires and major indecision to joining the rugby team and becoming a double major in French and English. But more importantly, he shares what we wish college students learned… and what they actually do. Back in 2015, the ONE Thing team interviewed 15 students from across the country who had read the book and tried to apply its principles. With a little coaching and a few worksheets, they surfaced six core discoveries that can serve any young adult stepping into independence: Lay a Future Foundation – Even a vague purpose provides powerful direction. Set Mid-Term Targets – Clarity around “where you want to be when college ends” helps shape present-day decisions. Make a Success List, Not a To-Do List – Prioritize ruthlessly, especially when everything feels urgent. Think Big – Sometimes we create unnecessary limits. Big goals can make hard things feel smaller. Time Block for Willpower – Willpower isn’t on will-call. Structure your calendar to match your energy. Clarify Core Values – Use your values as a compass for choices, especially when you're on your own. Whether you're a parent, a mentor, or a recent grad yourself, this episode will inspire you to share the tools of focus, goal setting, and intention with someone who needs them most. Challenge of the Week: Identify a college-aged person in your life. Then go to the1thing.com/college to download the free college guide. Consider giving them a copy of The ONE Thing and the Core Values Deck as a graduation gift—and don’t just give it. Follow up. Ask if they’d like to go through it together. Help them put these tools into practice. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why “figuring out your ONE Thing” matters even when you’re young The halo effect of getting clear on your goals Why willpower should be scheduled, not summoned Links & Tools from This Episode: The ONE Thing College Guide The ONE Thing Core Values Deck Episode 483: Are You Using This Simple Tool to Make Better Decisions? Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

This milestone episode marks 500 episodes and over 6 million downloads of The ONE Thing Podcast—and we couldn’t think of a better way to celebrate than bringing Geoff Woods back to the mic. Geoff helped launch this podcast and spent years leading The ONE Thing company. In this episode, we look at what’s happened since he moved on. From becoming Chief Growth Officer at a multinational conglomerate to founding a company and writing a book on AI leadership, Geoff shares the role that asking big questions played in every chapter of that journey. At the heart of our conversation is one question: Who do I want to become? Geoff talks candidly about moving from certainty to curiosity, detaching identity from outcomes, and using both The ONE Thing framework and emerging tools like AI to craft a future you’re proud of. He opens up about struggling with self-worth after stepping away from The ONE Thing, and how redefining success through values like fatherhood, friendship, and internal validation helped him build something even more meaningful. Whether you’re in a transition or just ready for more, this episode will challenge you to dream bigger—and act bolder. Challenge of the Week: Sit down with pen and paper. Fast forward 30 years and imagine sitting with your future self. Ask: – Who have I become? – What does my life look like? – What would this version of me tell me to start, stop, or double down on today? Give yourself time and space to journal. Don’t rush to the “right” answer. Just start searching. Trust the dominoes will fall. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why asking the right question changes everything How to build new habits that support your future identity Using AI as a thought partner to clarify your purpose Links & Tools from This Episode: Learn more at aileadership.com Connect with Geoff Woods on LinkedIn Read The AI-Driven Leader by Geoff Woods Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. Produced by NOVA 

You’ve probably heard of the Four Thieves of Productivity: the inability to say no, fear of chaos, poor health habits, and an environment that doesn’t support your goals. But have you ever stopped to ask—which one is stealing the most from you right now? This week, Jay Papasan is joined by his coach and the Head Coach of The ONE Thing, Jordan Freed, for a powerful reexamination of the Four Thieves—this time through the lens of coaching. Jordan brings a coach’s eye to these common productivity killers, helping you not only identify your thief, but also design simple, practical solutions to reclaim your focus. We talk about how environment is often the real culprit behind people-pleasing, why building a digital and physical “bunker” is key to getting deep work done, and how to turn fear of chaos into clarity through better planning. You’ll also learn Jordan’s hierarchy of health and how to build better habits by starting with the basics: breath, water, and sleep. Whether you're constantly saying yes to the wrong things or find yourself paralyzed by the unknown, this episode will help you take back control—and protect what matters most. Challenge of the Week: Engineer your bunker. Physically and digitally, design a space that helps you focus on your ONE Thing. Turn off unnecessary notifications, block distractions, and create boundaries so your environment supports—not sabotages—your goals. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How people-pleasing is often rewarded and reinforced in our work and personal lives Why your environment might be the hidden thief behind your inability to say no How to use prompting and priming to build new, healthier habits Links & Tools from This Episode: The 66-Day Challenge Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

Twelve years ago, The ONE Thing was published, and it’s been incredible to see its impact—over 3.75 million copies sold in 42 languages. To celebrate, we’re sharing a live session from our annual convention, where I walk through a powerful framework for reclaiming time and staying focused on what matters most. Most of us set goals backward, reacting to what’s in front of us rather than working in reverse from a clear vision. I break down goal setting to the now, a method that aligns your daily actions with your long-term aspirations. Plus, I cover two common pitfalls—goal drift and unconscious quitting—and how a simple 20-minute weekly check-in with your 411 framework keeps you on track. I also introduce the 7D Method, a system designed to help you reclaim at least four hours per week by downloading, delegating, and decreasing unnecessary commitments. Imagine what you could do with that extra time. Next week, I’m sitting down with my personal coach, Jordan Freed, to dive into the Four Thieves of Productivity—tune in to learn how to protect your time and energy. Challenge of the Week: Use the 7D Method to identify at least one hour you can reclaim this week. Fewer meetings, shorter commitments—whatever it takes to free up time for what truly matters. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people set goals backward and how to fix it The power of “goal setting to the now” and how to break down your big dreams The 7D Method for reclaiming four or more hours every week Links & Tools from This Episode: The 411 Goal-Setting Framework Read: The ONE Thing by Gary Keller and Jay Papasan The 10 Year Letter by Jordan Fried Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Produktive or Keller Williams Realty, LLC and their affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Produced by NOVA

We all want to build better habits, be more productive, and achieve our goals—but sometimes, the pressure to be perfect gets in the way. Enter Anne-Laure Le Cunff, a former neuroscience researcher and the brains behind Ness Labs, whose new book, Tiny Experiments, offers a simple yet powerful approach to personal growth. Anne-Laure introduces us to the concept of pacts—small commitments designed to test behaviors with curiosity instead of pressure. Her PACT framework (Purposeful, Actionable, Continuous, Trackable) makes it easier to stick to new habits without fear of failure. We also dive into why we procrastinate and how to diagnose its root cause using the head, heart, and hand method. Is it a rational issue (head), an emotional resistance (heart), or a practical obstacle (hand)? Understanding this can help you move forward with clarity. Finally, we discuss the trap of perfectionism and why embracing intentional imperfection can be the key to long-term excellence. By shifting focus from immediate results to sustainable progress, you set yourself up for lasting success. Challenge of the Week: Look at your calendar from the past week and identify one small change you'd like to make. Create a tiny experiment—a simple, low-stakes PACT to test that change for the next seven days. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How tiny experiments lower the stakes and make change easier The head, heart, and hand method for overcoming procrastination Why perfectionism holds us back and how to practice intentional imperfection Links & Tools from This Episode: Learn more: Ness Labs Read: Tiny Experiments by Anne-Laure Le Cunff The ONE Thing 66-Day Challenge Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA 

What would it take for you to never have to work again—unless you wanted to? That’s the core idea behind your freedom number. It’s not just about becoming a millionaire; it’s about having enough unearned income to live your life mission without relying on a paycheck. In this episode, we walk you through the three key data points needed to chart your financial future: Where you are today Where you want to be (your freedom number) How long you have to get there We simplify the math behind financial independence, introduce the 4% Rule for sustainable wealth, and provide actionable steps to set your target. Whether you’re looking for security or ultimate freedom, knowing your number will allow you to make informed investment choices that get you there. If financial freedom is your goal, don’t just dream about it—start mapping your path today. Challenge of the Week: Download the Freedom Number Worksheet at the1thing.com/freedomnumber and calculate your freedom number. Use the formula to determine how much your money needs to work for you, and start making strategic investment decisions today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why financial freedom is about choices, not just wealth How to calculate your freedom number using the 4% Rule The power of compounding interest and investment strategies Links & Tools from This Episode: Download the Freedom Number Worksheet: the1thing.com/freedomnumber Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. This podcast is for general informational purposes only. The guest’s views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. Produced by NOVA