Every year, Americans spend more than $100 billion on education—books, courses, conferences, and training—and research shows that less than 20% ever do anything with what they learn. That means roughly $80 billion of potential goes unrealized every year. This episode is about joining the 20% who act. Jay Papasan walks you through the T.I.P.P.S. framework—a simple process he’s taught for years to help people turn learning into lasting change. You’ll learn how to **Take notes** that stick, **Identify key takeaways**, **Prioritize** what really matters, **Put it on your calendar** within 24 hours, and **Seek accountability** so your ideas turn into real-world results. Along the way, Jay explains why handwritten notes dramatically improve retention, how to use Pareto’s Principle to cut through information overload, and the data behind why accountability multiplies your odds of success. Whether you’re fresh from a conference or finishing a great book, this episode shows you how to make learning pay off. Challenge of the Week: Pick one idea from this episode and put it on your calendar within the next 24 hours. Then, share it with an accountability partner who can check in with you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most learning doesn’t lead to action   The five-step T.I.P.P.S. framework for implementation   How accountability drives extraordinary results Links & Tools from This Episode: The ONE Thing by Gary Keller & Jay Papasan Ebbinghaus Forgetting Curve (memory research) Dr. Gail Matthews Goal Achievement Study Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA