Liv and Martha get real about what’s actually underneath those “burn it all down” moments in business.
We unpack what happens when you're running on nervous system fumes, how to tell when you’re making decisions from a dysregulated place, and what to try before you set your business on fire (hint: it might involve snacks, naps, or aggressively unsubscribing from half the internet).
Here's what went down:
How to recognise the signs that you’re making decisions from a dysregulated state
Why panic can feel like clarity and how to tell when it’s not
What nervous system regulation actually involves (spoiler: it’s more than deep breaths and lavender oil)
The $200 seatbelt story and other meltdown-mode decisions
The small recalibrations that help when a full rebrand isn’t the answer
What to try before you bin your business (snacks, naps, and nervous system support)
Why The Branding Psychologist is dead and how this new chapter might shift things for you too
We also mentioned these people/things:
Liv’s behind-the-scenes rebrand updates (sign up for raw, unfiltered chaos and clarity)
Martha’s HyperFocus Week services
Martha’s Substack: Neurodivergent Feminist
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Liv and Martha unpack the ways traditional productivity hacks often backfire for neurodivergent brains. We talk body doubling, strategic spite (yes, really), and what it actually means to build trust in your own rhythm.
This is part ADHD deep-dive, part gentle rebellion—and all about creating businesses and lives that work with your brain, not against it.
Here's what went down:
How executive dysfunction gets in the way and why it’s not your fault.
Strategic spite(™) as a surprisingly effective motivational tool
What body doubling really gives us (spoiler: it’s not just accountability)
Why habit stacking and time blocking often don’t work for neurodivergent folks
What trusting your brain looks like and how to build that trust over time
Redefining consistency, motivation, and success on your own terms
Why your brain and body are not separate and why that matters for getting stuff done
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s Substack: Neurodivergent Feminist
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
Learn how to navigate the emotional weight of change, why tethering matters (especially when everything feels like a shit show), and how to start preparing leaders to navigate failure with awareness and intention.
Amber Anthony is a behaviour specialist, neuro-inclusion consultant, and founder of the Neurospicy Collective. She brings a systems lens to human experience, helping organisations and individuals navigate change in a way that’s actually supportive, not performative.
We talk about the messy middle: emotional regulation during destabilising times, the cost of continuous change, and what it means to build your own sense of tethering when external anchors fall away.
If you’ve been feeling like you’re rebuilding midair or trying to lead through uncertainty, this one’s worth a listen.
Here’s what went down:
Why small, ongoing changes hit harder than one big disruption
What “tethering” really means and how to build it for yourself
How to hold emotional space for the in-between moments of change
Why do we need to stop pretending leaders won’t fail and teach them how to navigate failure with awareness and intention
The cost of mental load in organisations and how to design with capacity in mind
Why resilience is less about being tough, and more about coming back
A different way to frame the emotional impact of systems change
We also mentioned these people/things:
**We had tech difficulties but the rest of this episode was too good not to share. Find the rest of the conversation here—it was too good not to share.
Amber Anthony’s Instagram
Martha’s HyperFocus Week services
Martha’s Substack: Neurodivergent Feminist
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Kirsten shares how she went from broadcast journalist to podcasting business owner, building a business that lets her prioritise family time while still helping others share their stories.
With Rural Podcasting Co., Kirsten now guides others in sharing their own stories through personalised coaching programs. Whether it’s helping clients launch their first podcast or refining an existing one, Kirsten’s focus is on empowering her clients to confidently step into the role of podcast hosts and share their message with impact.
Here’s what went down:
How Kirsten transitioned from journalism to podcasting and what sparked the change.
The biggest mindset shift from employee to business owner and why it matters.
How Ducks on the Pond became the foundation for Rural Podcasting Co.
The systems and tools Kirsten uses to balance family life and business demands.
How Kirsten plans her week using colour-coded calendars, themed days, and systems to stay on top of business and family priorities.
Why flexibility matters to Kirsten as a mother and business owner.
How Kirsten uses deadlines as a tool to stay focused and productive without letting them create unnecessary pressure.
The challenges and excitement of scaling a service-based business.
The importance of trusting yourself when building a new business.
Plus, Kirsten shares an exclusive offer for listeners interested in sponsoring Ducks on the Pond. Mention this episode to receive 20% off sponsorship packages.
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
Being yourself in business isn’t just a nice idea—it’s a survival strategy. If you’ve ever felt like you have to tone yourself down, sound more professional, or fit into a box that wasn’t made for you, this episode will change the way you think about branding, business, and showing up as your full self.
Shan Fitzgerald is a copywriter, brand personality strategist, and autism advocate who believes in building brands that feel human, bold, and unapologetically real. In this episode, she shares her journey of running Wild Spark for the past eight years, navigating business as an autistic and ADHD entrepreneur, and why she built a business where she never has to mask.
If you’ve ever struggled with finding your brand voice, running a business that fits your brain, or setting boundaries that protect your energy, this episode is for you.
How Shan’s late autism & ADHD diagnosis reshaped her identity, work, and daily life
Why she built Wild Spark as a business where she never had to mask
How autistic and ADHD brains are wired for brand voice mastery
Why most brand voice guides are completely useless (and what actually makes one work)
How neurodivergence is a superpower for brand strategy and communication
Why masking in your business leads to burnout
Why stepping into your brand voice is a game-changer for confidence and growth
The power of pattern recognition and deep empathy in writing copy that resonates
Shan’s best advice for neurodivergent entrepreneurs building businesses on their own terms
We also mentioned these people/things:
Shan Fitzgerald’s Instagram
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
Topaz returns to share even more insights about building a life and business on your own terms. From navigating Google as a content strategist to embracing her "soft girl era," Topaz reveals how strategic decisions—like saying "no"—can lead to thriving professionally and personally.
Topaz is a copywriter for clean beauty, sustainable fashion, and plant-based products, dedicated to helping cruelty-free brands stand out. In this episode, she continues to inspire with practical advice for balancing work, passion, and life.
How to say no strategically without burning bridges
How Topaz used her full-time job strategically to build her business
Transitioning from a corporate mindset to a freelance lifestyle
Why filling your cup first makes you a better professional
Topaz’s journey to a 4-hour workday and how it transformed her life
Key questions to evaluate if a client is the right fit for you
How to embrace the slower seasons in your business
Reclaiming your time and energy through intentional choices
…and why Topaz says goodbye to the grind
We also mentioned these people/things:
The Cruelty Free Copywriter website
How to work less by Rich Webster (affiliate link)
Topaz’s Instagram
Topaz’s travel and writing website
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Topaz squirrelled away tons of knowledge (and dollars) from her time as a Google Content Strategist. Now she’s crafted a business that aligns with her heart’s truest values. Find out how she did it—and how she’s let go of society’s expectations for her to trust herself instead.
Topaz offers copywriting services for clean beauty, sustainable fashion, and plant-based products. She’s on a mission to help cruelty-free brands stand out, turn heads, and change the world
How Topaz turned her values into a marketable USP
Learn how Topaz mined her experience as a Content Strategist at Google to start her own business
The power of intentionality and how Topaz puts it to work in her life
Find out the best thing Topaz learned at Google
Maximise your hours (so you can work fewer hours!)
Want to work 4-hour days? Grab Topaz’s advice
Find out how Topaz prepared financially to take the plunge into her own business
…and get the details on how she manages to travel as much as she wants
We also mentioned these people/things:
The Cruelty Free Copywriter website
Topaz’s Instagram
Topaz’s travel and writing website
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
It’s not easy. It’s gonna take ages. But learning to regulate your nervous system is the most powerful thing you can do to recover from burnout. Learn how to build gentleness into your life and your business—so you can live with more self-compassion.
Lisa Hicks is an ADHD and Autism coach and a content creator. She’s here to help you learn to support yourself and thrive as a business owner.
Learn how Lisa prioritises REST as part of burnout recovery
How the crazy stuff going on in the world affects your nervous system—even if you think it isn’t
How Lisa uses science and psychology to help her teach clients to regulate their nervous systems
What to do when self care and hobbies just become another chore
How neurodivergence affects executive function and our ability to respond to demands
Why Lisa says self regulation is at the core of dealing with burnout
How to start if rest is absolutely a foreign concept for you
Learn Lisa’s advice for burnout (if you can’t take three years off)
Find out if a “low demand lifestyle” could be the answer for your family and/or your business with Lisa’s three key questions
Learn Lisa’s best advice for when you’re feeling pressure
We also mentioned these people/things:
Creating Capacity-Based Routines Workbook + use code WORKSFORYOU50
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
When Liz took out SECOND PLACE on TV’s Survivor, she felt robbed. And her dysregulation caused her to set some arbitrary business goals that actually made her feel terrible. Find out how Liz came back from this—and how it helped her keep her business as simple as humanly possible.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker, and the Fresh Princess of Email Marketing.
Here's what went down:
How setting arbitrary business goals can be bad for your mental health…and what to do instead
Liz is running her dream business—learn how she keeps it as simple as possible
How to prevent your ‘losses’ from destabilising your sense of self
Learn the essential questions Liz asks herself before she takes on MORE in her business
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
Aimee shares stories of times she’s failed upwards, and how it has helped her find the work that lights her up. Learn how outsourcing helps her run several businesses in two countries. And how she turns her business stressors into lessons.
Aimee Rachel runs Studio 5A, a Melbourne photography and branding studio.
Aimee shares how owning multiple businesses taught her more than a university degree
Martha trauma-dumps about the times she’s tried to outsource
Amiee shares her advice for business owners wanting to outsource
How Aimee reinvented her business and herself after Covid
The trouble with saying ‘yes’ to everything
How life’s ups and downs helped Aimee find the work that truly lights her up
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
Liv’s website (feat. Aimee’s photos!)
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Ami shares a list of ways you can use AI as your right-hand woman—in business and in life. Tune in for ADHD-friendly mindset ideas (and the permission to accept your brain exactly as it is).
Ami Williamson is the AI-obsessed copywriter behind Damn Right. These days, she enlists AI as her creative sidekick and teaches other people how to do it, too.
How to accept your own limitations when it comes to content creation
The importance of focusing on the effort we put into a project—not the end result
Separating the connection between self-worth and financial outcomes
Ami shares some of the ways she uses AI to lighten the mental load of everyday tasks…
…and shares how AI helps her with strategic tasks and planning for new projects
Liv and Ami dive deep into using AI for branding and messaging work
Using AI to discover and weed out your own biases
Learn strategies for honouring what your brain and body need each day
Find out how Ami’s course, Copy Saviour, can lighten your load (Martha and Liv have both completed it and loved it!)
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Whitney shares a bunch of solid gold: find out how she’s moved through different iterations in her business (and what she wishes she knew before her first pivot). Bottom line: building a life that works for you starts with listening to your body. Grab Whitney’s tips to get started straight away.
Whitney Catalano is a life and business coach teaching people how to trust their bodies and work with their brains.
Whitney’s pivots have pivoted: find out what she learned along the way
Find out what quitting diet culture and business ownership have in common
How talking about things we’ve been avoiding can unblock our creativity
Whitney shares what she wishes she knew about growth and change in her business before she burnt everything down
Learn how Whitney went about building a business around her brain
Grab her tips to help you listen to your body—
and four questions you can ask while you ‘study’ yourself
How Human Design helps Whitney understand herself
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Andrea shares her journey from a demanding corporate job to freelancing and finding her niche in the wedding industry. Learn how she’s created a business that gives her space for her passions: travel and community. Tune in for insights on creating a fulfilling and flexible work-life balance from someone who has successfully navigated the twists and turns of entrepreneurship.
Andrea Shah is a copywriter for photographers and wedding professionals.
Here’s what went down:
How Andrea found her niche (hint: it’s all about making people happy!)
Andrea shares how she uses ‘theme days’ to stay on top of copywriting work
How Andrea uses Insta stories to bookend her day
Finding a community of values-aligned humans helps when you’re trying to create the life you want
How Andrea integrates travel, exploration, and connection into her work and life
Questioning the status quo and creating a business that suits you (rather than fitting in with what’s expected)
We also mentioned these people/things: Andrea’s website
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
Want to advertise on our show? If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Minnie shares her journey into full-time freelance work, her insights on setting fair rates, and the importance of freedom and flexibility in her career. We cover practical tips for aspiring freelancers, the value of saying no, and how to build self-confidence in your work.
Minnie Isaac is a content creator and founder of White Rabbit Social, a creative agency dedicated to talent representation and helping creators with the business side of things.
Minnie tells us how she spends her days as a full time creative
How Minnie balances the flexibility she craves with the responsibility of owning a business
Find out Minnie’s advice for business owners who want to get to a place where they can only take on work that excites them
Learn how Minnie supports up and coming creators with brand outreach
How to use your expertise to attract the work you want
Take your power back by talking openly about your rates
How to find the ‘roof’ for your rates
White Rabbit Social (Minnie’s website)
Breakdown of copywriter earnings
Martha’s HyperFocus Week services
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Learn how creating a sensory experience can take your brand to the next level. Léonie creates French vegetarian culinary experiences, recipes, and menus for people and brands looking to engage their senses and connect with their community. Find out how Léonie has turned her passions into a unique, vibrant business. Here's what went down:
In case you needed reminding, done is better than perfect—Léonie shares her philosophy on starting passion projects
Learn how Léonie partners with brands to create sensory experiences for product launches and other events
Difference between a successful day looks like on a personal and professional level
Leonie splits her attention between several projects at once by creating business building blocks—and it helps her reduce overwhelm
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com
Find out how a series of small changes led to a series of big changes and took Jemimah from AFP Criminal Intelligence Analyst to Visibility Bad 🐝. Learn how she can help you grow and scale with practical advice that helps you get visible.
Jemimah Ashleigh is an award-winning entrepreneur, best-selling author and keynote speaker.
Here’s what went down:
Jemimah shares the how she ‘followed the bunny’ down the Australian Federal Police to PR Queen pipeline
Change happens in three stages: feathers, rocks, and trucks
Jemimah explains the difference between intuition and gut feeling
Jemimah has complicated feelings about fulfilment for entrepreneurs
Find out the switch Jemimah flipped to find balance in her life (26 mins)
Jemimah slays the ‘how do you know you’ve had a successful day?’ question (and her response will surprise you)
Learn how Jemimah supports women-led startups
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Find out how a practice of kindness and compassion can pave the way for the type of life that lights you up. Dené Logan is a marriage and family therapist, facilitator, and co-host of the Cheaper than Therapy podcast. Her first book, Sovereign Love: A Guide to Healing Relationships by Reclaiming the Masculine and Feminine Within, will be released in May 2024.
Here’s what went down:
How Dené managed to carve out time to write an actual book
What 2020 taught Dene about social boundaries
How Dene prioritises when it comes to letting go of commitments
Learn Dene’s non-negotiables for starting her day
Internal Family Systems: Martha butchers a description of the only therapeutic modality that has ever worked for her
Dené shares the tools she uses to get back to herself during times of overwhelm
How re-parenting (inner child work) helps Dené hype herself up
Radical self-forgiveness is the antidote to Dené’s anxiety
Dené explains masculine and feminine energetics (and it goes all the way back to Carl Jung)
Liv and Martha are #triggered by this discussion and Dené helps us understand the nuances
How to reclaim the ability to talk about fem and masc identities while understanding that the binary is BS…
…so we can integrate healthy masculine and feminine energies
Dené shares an easy system for a relationship check-in (and the importance of maintenance therapy for couples!)
We also mentioned these people/things: Dené’s website
Dené’s Podcast—Cheaper Than Therapy
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
Want to advertise on our show?
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Get in touch by email—worksforyoupodcast@gmail.com
Zoe shares the power of her advocacy work—in her life and business as well as in the disability community. She shares how she manages business ownership with a dynamic disability. Learn Zoe’s tips for prioritising your health while you manage the juggle.
Zoe Simmons is an award-winning journalist, copywriter, and disability advocate.
Here’s what went down:
Zoe shares the safeguards she puts in place as a business owner with dynamic disabilities
She shares what she loves about being an advocate, writer, speaker
Zoe makes the most of her varying energy levels by combining her interests with her job
Zoe shares tips for people with dynamic disabilities
Medical misogyny and the burden of navigating the health system when you’re sick (esp when you have a reduced capacity to earn an income)
How advocacy helped her deal with her rage about how society treats disabled people
How identifying as disabled helped Zoe create an intentional, joyous life
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Amy Posner shares four questions to ask yourself if you want to work out what’s YOURS to do—so you can wake up each day and do what makes you excited. Amy opens up about her personal experiences with burnout and the pivotal life changes that led her to a period of ‘unproductivity’. Learn Amy’s tips to prepare your business for life’s inevitable transitions. Amy Posner is a serial entrepreneur who helps other people discover what's "theirs to do" and teaches them the business skills to make it their reality.
Amy shares how it feels to work on finding what she actually likes to do after a big life change
How do we work out what we actually like to do?
How do we shift from go-go-go to accepting a period of unproductivity?
Amy’s first question for business coaching clients will help you find the essence of your business
Learn how Amy knows she’s had a successful day during a period of change
How do we know when to ‘call it’ when the ‘productive’ day isn’t happening
Challenging the idea that work should be hard
Amy challenges the idea that work should be hard—and shares her superpower
Get the four questions to ask yourself if you want to work out what’s YOURS to do—so you can wake up each day and do what makes you excited
The myth of your ‘Why’ (and how it’s OK to want to make money!)
Amy’s tips for preparing your business for a period of illness or transition
We also mentioned these people/things:
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com
Running a family business with his romantic partner and his brother in law (across time zones, no less!) is a wild ride. Nick generously shared some of the highlights and challenges—and got real about how the business is scaffolded by family support.
Nick Akkanen heads up the graphic design stream of Pink Dog Studio, a retail branding agency based in Sydney and Santiago, Chile.
Here's what went down:
Is it Smell-o-vision or Scent Branding? We’re still not sure
Learn how much time Nick *aims* to spend each week on his brand
Nick shares how he crafts a business plan that allows him to stay nimble
Five minute jobs vs. eating the frog: Nick shares how he gets sh!t done on the daily
Find out how Nick knew it was time to quit his 9-5 and jump in with both feet (and the essential nature of family support)
Nick shares some of the highs and lows of business ownership between romantic partners
…and gives some tips for couples thinking of going into business together
We also mentioned these people/things:
Grab a 30-minute brand consultation with Pink Dog Studio
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.
Want to advertise on our show?
Get in touch by email—worksforyoupodcast@gmail.com