One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.
Before posting content or advertising your products and services think about WIIFM, or rather WIIFMA (What's In It For My Audience). In this episode Esther and Melanie discuss different ideas on how to make it more valuable for your customers without you spending a lot of money.
Esther and Melanie are joined by Niraj Kapur in this episode to talk about how to use LinkedIn to get sales - with a few top tips on what NOT to do as well. Take notes as you listen and be sure to catch Niraj at Social Media Fest in November.
In this episode, Esther and Melanie talk about essential marketing skills for small business owners, cost-effective ways to improve marketing capabilities, and tools and resources for self-taught marketers.
What would you add to their list of suggestions?
In this episode, Esther and Melanie discuss what content marketing is, why it's important and how to leverage it in your business.
Hear the explanations and start using purposeful content marketing today!
What does it mean to have accessible marketing, how do you achieve accessibility in marketing and what exactly is WCAG 2.2 AA??
All of these questions and more are answered in this episode when Esther and Melanie speak to Tania Gerard.
In this special 300th episode, Esther and Melanie look back on what has changed and what has stayed the same in marketing over the past 300 episodes. There's also a special giveaway to celebrate making it to 300 episodes so listen in and enter for your chance to win.
Monitoring your social platforms is way more than just customer service.
Find out in today's episode about all the essential touch points that can be covered by properly monitoring the. Learn how you can use free and paid tools to do it yourself.
In this episode, Esther and Melanie speak to Deborah Jordan, founder of ChuzeDay. ChuzeDay is a small business solution to help with bookings, appointment reminders and more. Deborah also runs meet ups for solopreneurs because she knows how lonely it can be to work on your own. Listen to the conversation and find out more about ChuzeDay.
What is social proof, why does it matter, and how can you use it to build trust and grow your business? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast.
Do you gather social proof? Be sure to leave us a review where you listen to this episode to let us know what you think of it.
Are you using Threads as part of your marketing plan? Are you finding that you're not getting the desired results? Then listen to this episode where Esther takes you through some interesting statistics and top tips on how to get better return from Threads. Let us know if it's working for you.
Ever wondered how marketers are using AI? Well, today's guest (Ayo Abbas) asked them directly and the results are in. Listen as Esther and Melanie explore the different ways marketers are using AI - but are they being truthful in their answers?
What are some do's and dont's when it comes to the online world? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast. What else would you add?
Having your social media accounts verified has to have some advantages, right? Some platforms charge you to verify your account, others give you the much sought after blue tick based on the number of followers or content you make. But is it even worth it to be verified? What are the benefits of it anyway? That's what Esther and Melanie discuss in this episode.
Are you verified? Let us know what differences you've noticed (if any)
Want to get your name out there but don't know how? Gloria Chou joins Esther and Melanie in this episode to explain how to be your own publicist with no experience or connections. Listen to the end for some free resources from Gloria (and all the great advice throughout)
In this episode, Esther and Melanie discuss the key elements needed for a winning strategy. Listen in for top tips. Which will you implement?
Do hashtags still work on social media? Is there any reason to keep using them? If so, which ones should you use and why? So many questions to cover in this episode!
Let us know if you're still using hashtags or if you've stopped.
LinkedIn Ads - do they actually work? Have you tried running them or are you put off by the cost? In this episode, Esther and Melanie talk with Kristian Downer about why LinkedIn Ads are worth your time and money.
Let us know how you get on!
What makes your business unique? What makes it stand out from others in your industry? In this episode, Esther and Melanie discuss different USPs and why it's important to identify yours.
Every business seems to have a subscription or membership for you to join, including Ryanair! So what are the benefits of having one for your business? That's what Esther and Melanie discuss in this episode.
Do you have a membership or subscription as part of your business model? Want to come on and tell us about it? Get in touch.