The Modern Experience Marketer

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Birdeye

11 episodes

8 months ago

Deepak Bahree, Chief Marketing Officer at Birdeye, leads us through an insightful expedition, spotlighting the transformative influence of BirdAI on Digital Customer Experience. This session delves into the evolution and ascension of the BirdAI platform, shedding light on its intricacies and its formidable impact on customer interaction and marketing strategy, exemplified through substantial use cases. Session overview: With a foundation solidly built upon groundbreaking technologies such as...

Marketing

Business

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Marketing

Business

Episodes (11/11)

The Modern Experience Marketer

Birdeye View 2023: Unlocking Enhanced Digital Customer Experience with BirdAI

2 years ago

22 minutes

The Modern Experience Marketer

Birdeye View 2023: Harnessing AI for Local Businesses - A Discussion with Dave Lehman and Eric Boyd

Dive into a captivating dialogue from the Birdeye View Conference 2023, as Dave Lehman (President - GTM at Birdeye) and Eric Boyd (Corporate Vice President of the AI platform at Microsoft) guide us through the riveting trajectory of Artificial Intelligence and its impactful presence in local businesses. Session overview: In this illuminating session, Dave and Eric unfold a profound conversation, highlighting the transformative journey of AI through its various stages of evolution. With...

2 years ago

24 minutes

The Modern Experience Marketer

Birdeye View 2023 - Fireside Chat with Google

Welcome to “Birdeye View 2023 - Day One - Fireside Chat with Google” where Dave Lehman, President and COO of Birdeye, steers an illuminating discussion with Uday Ghatikar, Field CTO at Google, and Kiran Bellare, Head of Product - Generative AI at Google. This insightful chat explores the formative role Google plays in crafting the digital space, with a lens focused on customer reviews, their business impact, and strategies for effective integration into marketing efforts. Session overview: E...

2 years ago

30 minutes

The Modern Experience Marketer

Birdeye View 2023: Birdeye CEO, Naveen Gupta Unveils the Future of AI-Driven Customer Experience

Birdeye CEO and co-founder Naveen Gupta, kicks off the Birdeye View Conference with a keynote, revealing exciting announcements and outlining his vision for the future of digital customer experience. Join us for this inaugural two-day event, where we’ll dive into AI's role in improving customer experiences for local brands and businesses all over the world. Hosted by Deepak Bharee, CMO of Birdeye, this conference is packed with insightful sessions into the future of digital customer experienc...

2 years ago

16 minutes

The Modern Experience Marketer

Lessons for the Data-Driven Experience Marketer

This episode we talk with Matt Murphy, the Founder and the CEO of Fusion92, a marketing innovation company that he’s been leading for over 20 years. This episode really goes into depth on the breadth of changes in the modern experience marketer’s world over those 20 years - and how it continues to evolve. Matt provides his informed perspective on everything from the eclipse of advertising to the power of data to the prominence of customer experience in the modern marketer’s day-to-day ...

4 years ago

38 minutes

The Modern Experience Marketer

Serving Over Selling: Relationship Marketing 101

What does it mean to truly serve customers, rather than sell to them? How does customer relationship marketing start from within - and what results come from doing it right? This episode we talk to Jessika Phillips, founder of the NOW Marketing Group and an expert synonymous with the world of relationship marketing. Our Q&A with her will help you to better build your brand, establish customer personas, bring in referrals from happy customers, and to engage in true, holistic experien...

4 years ago

33 minutes

The Modern Experience Marketer

The Do's and Don'ts of Patient Experience Marketing

How has patient experience management evolved in recent years, and how has one of the leading US dental affiliate management companies, Smile Brands, been able to successfully navigate this evolution across hundreds of locations? How do they ensure strong online reputation, maintain listings that help every location be found and chosen, and drive extensive patient referrals? This episode we talk with Jody Martin, the Chief Marketing Officer at Smile Brands. This particular episode is truly ...

4 years ago

21 minutes

The Modern Experience Marketer

How To Conduct the Experience Marketing Symphony

How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience? This episode we talk with Melissa Cameron, the VP of Customer Acquisition at National Storage Affiliates. Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue. She t...

4 years ago

24 minutes

The Modern Experience Marketer

The Agency Approach to Feedback, Search and Social

Want to hear how a modern Experience Marketing agency counsels healthcare organizations and local businesses on how to be found and chosen online? This episode we're talking with Bobby Dimovski, the Founder and CEO of 4MJ Social. He shares how he and his team succeed at building up their clients’ online presence through listings, online reviews, social media and chat. It’s a great 20 minutes or so of best practices and advice from an agency who definitely have their clients’ best interests ...

4 years ago

23 minutes

The Modern Experience Marketer

How - and Why - to Build a Voice of the Customer Program

The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer. Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online re...

4 years ago

27 minutes

The Modern Experience Marketer

Reviews to Revenue: How Listings & Reviews Supercharge SEO

The debut edition of The Modern Experience Marketer podcast features a Q&A with Joey Randazzo, the CEO of Portland, OR's Becoming Media. We talk about how multi-location marketers can use accurate and well-considered business listings and online customer reviews to drive top-of-page SEO results, as well as how Google's algorithm works to reward companies whose customers think highly of them, and who in turn are focused on driving world-class customer experiences. It's a 25-minute crash c...

4 years ago

25 minutes