Deepak Bahree, Chief Marketing Officer at Birdeye, leads us through an insightful expedition, spotlighting the transformative influence of BirdAI on Digital Customer Experience. This session delves into the evolution and ascension of the BirdAI platform, shedding light on its intricacies and its formidable impact on customer interaction and marketing strategy, exemplified through substantial use cases. Session overview: With a foundation solidly built upon groundbreaking technologies such as...
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Deepak Bahree, Chief Marketing Officer at Birdeye, leads us through an insightful expedition, spotlighting the transformative influence of BirdAI on Digital Customer Experience. This session delves into the evolution and ascension of the BirdAI platform, shedding light on its intricacies and its formidable impact on customer interaction and marketing strategy, exemplified through substantial use cases. Session overview: With a foundation solidly built upon groundbreaking technologies such as...
How - and Why - to Build a Voice of the Customer Program
The Modern Experience Marketer
27 minutes
4 years ago
How - and Why - to Build a Voice of the Customer Program
The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer. Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online re...
The Modern Experience Marketer
Deepak Bahree, Chief Marketing Officer at Birdeye, leads us through an insightful expedition, spotlighting the transformative influence of BirdAI on Digital Customer Experience. This session delves into the evolution and ascension of the BirdAI platform, shedding light on its intricacies and its formidable impact on customer interaction and marketing strategy, exemplified through substantial use cases. Session overview: With a foundation solidly built upon groundbreaking technologies such as...
