The MediaBooks Podcast is the only place on the internet where creative accounting isn’t a bad thing.
In this podcast we discuss how accounting firms can adopt creative marketing, branding, web design, and media strategies to grow their firm.
To learn more about MediaBooks, visit:
MediaBooksAgency.com
The MediaBooks Podcast is the only place on the internet where creative accounting isn’t a bad thing.
In this podcast we discuss how accounting firms can adopt creative marketing, branding, web design, and media strategies to grow their firm.
To learn more about MediaBooks, visit:
MediaBooksAgency.com
Description:In this episode of the MediaBooks Podcast, host Kristen Corey breaks down the three key things you should consider before hiring a creative, whether that’s a website designer, marketing professional, or branding expert. As accountants and bookkeepers, it’s easy to feel overwhelmed by flashy pitches or high-priced offers. Kristen shares how to make smart, confident decisions so your investment in marketing for accounting firms delivers real value.---Key Takeaways1 - Know your goals before hiring a creative so you don’t waste time or money.
2 - Evaluate their process to make sure it’s transparent and aligned with your needs.
3 - Focus on value, not hype — the right creative will help you grow without the gimmicks.---Timestamps
0:00 – The Client Story & Creative Block
0:27 – Welcome & Episode Intro
1:30 – Why This Topic Matters
3:00 – The Problem in the Creative Industry
5:00 – Consideration #1: Define Your Goals
7:00 – Consideration #2: Evaluate Their Process
10:00 – Consideration #3: Focus on Value
13:30 – Closing Thoughts---Relevant Links* MediaBooks Website: https://www.mediabooksagency.com* LinkedIn: https://www.linkedin.com/in/kristen-corey/* Instagram: https://www.instagram.com/mediabooksagency* Facebook: https://www.facebook.com/kristen.corey.MB/* YouTube: https://www.youtube.com/@mediabooksagency
Episode Description:
In this episode of The MediaBooks Podcast, Kristen Corey shares her fresh, behind-the-scenes take on Scaling New Heights 2025—recorded right from her hotel room after breaking down her booth. She dives into what worked, what surprised her, and why conferences aren’t just about leads—they’re about partnerships, networking, and building real relationships. If you’re an accountant or sponsor considering attending a conference, you’ll find actionable tips, firsthand lessons, and a candid look at what makes Scaling New Heights unique.
Key Takeaways:
1. Partnerships often lead to more clients than direct leads—don’t underestimate networking with other vendors.
2. Arrive a day early to settle in, explore the venue, and avoid feeling rushed before setup.
3. Scaling New Heights is highly organized, with set vendor hours that help attendees focus on either sessions or networking without FOMO.
4. Face-to-face conversations with decision-makers are invaluable, especially if you want to build strategic partnerships.
5. Plan your swag carefully—many sponsors overestimate quantities (Kristen learned this the hard way with leftover gum!).
Timestamps:
00:00 – 00:30 | Partnerships Over Leads – Why great collaborations often lead to better opportunities than direct conference leads.
00:30 – 01:06 | Welcome to the Media Books Podcast – Kristen introduces the episode and sets the stage for her conference review.
01:06 – 02:36 | First Impressions & Prep Work – What it was like preparing as a sponsor, from webinars to checklists.
02:36 – 04:20 | Arriving at the Conference – Lessons learned about when to arrive and why showing up early matters.
04:20 – 06:23 | Venue & Location Highlights – Marriott World Orlando Resort perks, Disney Springs dining, and why the location is great for families.
06:23 – 07:48 | Conference Organization – Structured vendor hours, session schedules, and attendee flow.
07:48 – 10:22 | Networking & Partnerships – The value of connecting with vendors, unexpected elevator conversations, and why in-person chats beat emails.
10:22 – 11:05 | Non-Linear Path to Clients – Why partnerships can be a hidden pipeline for new business.
11:05 – 12:19 | Overall Conference Experience – The fast-paced week, inspiring sessions, and vendor interactions.
12:19 – 14:11 | Community & Networking Opportunities – Lanyard badges, first-time attendee pins, and building meaningful relationships.
14:11 – 15:06 | Final Thoughts & Future Content – Kristen shares her plans for more conference tips and invites questions.
15:23 – 16:00 | Media Books Services – Quick breakdown of Media Books’ web design, audit, and advisory services.
Relevant Links:
Work with MediaBooks: https://www.mediabooksagency.com/
Follow Kristen on LinkedIn: https://www.linkedin.com/in/kristen-corey/---
Description:In this episode of the MediaBooks Podcast, I chat with Yuri Kapilovich, also known as The Fun CPA. Yuri shares his journey from running a New Jersey-based accounting firm to becoming a social media advocate for making accounting fun, approachable, and sustainable. We dive into his new mentorship initiative, Mentors Count, and discuss how accountants can grow their careers through community, soft skills, and meaningful engagement with the profession.
🗝️ Key Takeaways:
1. Mentorship changes careers – building relationships with experienced professionals helps accountants grow faster and avoid burnout.
2. The accounting profession needs better soft skills training – technical skills get you hired, but communication and leadership keep you moving forward.
3. Accountants should embrace community and fun – building relationships and enjoying your work keeps you motivated and attracts great talent.
🔗 Relevant Links:
Connect with Yuri on LinkedIn: https://www.linkedin.com/in/ykapilovich/
Follow The Fun CPA on Instagram: https://www.instagram.com/thefun_cpa/
Check out Mentors Count: https://mentorscount.com/
⏰ Timestamps
0:00:09 – Introduction & Meet Yuri Kapilovich
0:01:36 – Yuri’s Journey Into Accounting & Mentorship
0:03:04 – Running a Firm & Balancing Life
0:04:29 – Getting First Clients & Unique Marketing Opportunities
0:05:54 – The Helicopter Event Story
0:07:12 – Taking Risks in Marketing Your Firm
0:08:39 – Setting Up His First Booth
0:10:12 – Networking & Building Relationships at Events
0:11:39 – The Power of Brand Awareness
0:12:57 – Mentorship, Soft Skills, and the Future of Accounting
0:14:22 – Social Media’s Role in Accounting
0:15:41 – Growing a Personal Brand as an Accountant
0:17:02 – Advice for New Accountants Entering the Profession
0:18:30 – Creating a Fun & Engaging Firm Culture
0:19:55 – The Importance of Work-Life Balance
0:21:18 – Mentors Count: Building a Mentorship Community
0:22:44 – Developing Soft Skills for Career Growth
0:24:10 – Long-Term Vision for the Accounting Profession
0:25:40 – How to Find the Right Mentor
0:27:03 – Final Thoughts & Where to Connect with Yuri
Description:In this episode of the MediaBooks Podcast, Kristen Corey sits down with Irene Seelig, CEO and Co-founder of Account Groove, to talk all things pricing strategy, proposals, and client onboarding for accounting firms. Irene shares how pricing psychology can help you land more premium clients, why most firms undercharge, and how to structure your proposals to speak directly to your audience. Whether you're building out your service packages or fine-tuning your consultation process, this episode is packed with tactical advice.🗝 3 Key Takeaways:- Using three-tier pricing and price anchoring can dramatically boost your close rate.- A well-timed proposal call right after discovery prevents ghosting and increases conversions.- Your proposal tiers should build on each other—not compete—so clients naturally upgrade.🔗 Resources Mentioned:- Account Groove: https://accountgroove.com- Connect with Irene Seelig on LinkedIn: https://www.linkedin.com/in/irene-seelig/- Price Objection Response Template: https://accountgroove.com/price-objections- MediaBooks Website: www.mediabooksagency.com⏱ Timestamps:00:00 – Intro02:00 – Irene’s background and transition into pricing03:00 – Why client onboarding needs automation04:00 – How Account Groove was born06:00 – Why accounting firms are shifting to advisory services07:00 – Listing prices on your website: yes or no?09:00 – How price anchoring nudges clients toward premium packages13:00 – Visual pricing placement and design psychology15:00 – Why accountants are still undercharging18:00 – Ideal proposal call timing after discovery21:00 – The #1 mistake firms make with three-tier pricing24:00 – How to handle price objections without discounting27:00 – What to track to know if your pricing is working30:00 – Why pricing should be reviewed like your website32:00 – Account Groove’s built-in pricing strategy tools33:00 – Final thoughts and how to connect
Description:In this episode of The MediaBooks Podcast, Kristen sits down with Ashley Carroll, founder of Operations House and a fractional COO for accounting and creative service firms. Ashley shares her inspiring journey from growing up below the poverty line to becoming a COO and building 40% margin service firms that prioritize both people and profit. She opens up about what operations really means, how burnout is often a business model issue, and the exact steps she takes to bring calm to the chaos.
If you’ve ever felt like your systems are crumbling right when your business is growing—this one’s for you.
✨ What You’ll Learn:
- Ashley’s unconventional journey from nonprofit accountant to COO (08:32)
- Why operations is more than just zaps and SOPs—it’s your firm’s culture (40:03)
- Her “Founder Reset” method to help overwhelmed owners reclaim their time (52:12)
- Getting team buy-in for operational changes without pushback (01:09:45)
- Why burnout isn’t your fault—and how operations can fix it (01:20:16)
- Building human-first firms in a high-demand industry (01:35:50)
🔗 Resources & Links Mentioned:
💻 Operations House:
https://operations.house/
🎁 Free Burnout Recovery Kit:
https://operations.house/recovery-kit?utm_source=mediabooks&utm_medium=podcast&utm_campaign=burnout_recovery_2025
🔄 Three-Week Founder Reset:
https://operations.house/the-founder-reset?utm_source=mediabooks&utm_medium=podcast&utm_campaign=founder_reset_2025
🤝 Connect with Ashley on LinkedIn:
https://www.linkedin.com/in/ashleykcarroll/
📚 Book Mentioned: The 12 Week Year by Brian P. Moran:
https://www.amazon.com/s?k=the+12+week+year+by+brian+p+moran&hvadid=694243191293&hvdev=c&hvexpln=67&hvlocphy=9030693&hvnetw=g&hvocijid=15373525053237492171--&hvqmt=e&hvrand=15373525053237492171&hvtargid=kwd-443426484431&hydadcr=15543_13657471&mcid=1552963dd6eb341f91b13301ceb19280&tag=googhydr-20&ref=pd_sl_3ksudr83fw_e_p67
🎙️ Learn more about MediaBooks Agency:
https://www.mediabooksagency.com/
🕒 Timestamps:
00:00 – Intro to Ashley Carroll
04:33 – From accounting to entrepreneurship
12:45 – Discovering her operational superpower
20:18 – How one payment system change reduced late payments by 78%
26:11 – What is “operations,” really?
40:03 – Operations as communication glue
52:12 – What a Founder Reset actually looks like
01:09:45 – Getting team buy-in when they’re already overloaded
01:20:16 – Why burnout is a business model flaw
01:35:50 – Tech, AI & why automations are only part of the story
01:41:20 – Ashley’s parting advice and offers
📢 Like what you heard?
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Episode Overview
In this episode, Kristen interviews Erin Schultz, founder of Her Personal Finance, about building a successful niche business serving women in medicine, tech, and law. Erin shares her journey from Harvard Business School graduate to personal finance educator and financial planner, discussing how she built an audience on social media and the power of niching down.
Guest Bio
Erin Schultz is the founder of Her Personal Finance (founded in 2015). She's a Harvard Business School graduate who specializes in helping physicians and research scientists balance student loan payments with retirement savings. Her online classes are offered in partnership with Mass General Hospital, and she has helped hundreds of clients navigate hospital benefits and financial planning.
Timestamps
[00:00] Introduction to Erin Schultz
[01:15] Erin's Journey from Harvard to Personal Finance
[03:54] Building a Social Media Presence
[04:58] Engaging with Content and Community
[08:19] The Importance of Niching Down
[10:33] Personal Stories and Professional Connections
[19:31] Adapting Content for Different Platforms
[22:34] Resources and Final Thoughts
Key Takeaways
1. Niche down ruthlessly - Erin's focus on women in specific high-earning professions allows her to become a true expert
2. Personal stories drive engagement - Educational content performs worse than personal narratives
3. Be approachable, not traditional - Standing out from "dusty old guys from Fidelity"
4. Repurpose content strategically - Same story, different formats for different platforms
5. Address real pain points - Fertility costs, childcare planning, student loans
Connect with Erin
- Instagram: [@herpersonalfinance](https://instagram.com/herpersonalfinance)
- LinkedIn: [Erin Schultz](https://linkedin.com/in/erinschultz)
- Website: [herpersonalfinance.com](http://herpersonalfinance.com)
- Bimonthly newsletter covering topics like car payments, 401(k)s, and student loans
Solo episode with Kristen Corey! 🎙️ Behind-the-scenes updates from MediaBooks including the Marketing Academy launch, conference season prep, and the one question every accountant should master.
What You'll Learn:
✅ Why you should announce your course BEFORE it's finished
✅ Unexpected SEO hack from hosting courses on your website
✅ Conference networking strategies (including llama avatars!)
✅ How to confidently answer "What makes you unique?"
Timestamps:
0:00 - Introduction
2:30 - Marketing Academy launch story
8:45 - Course creation strategy
11:20 - SEO benefits discovery
14:15 - Conference season tips
20:45 - Scaling New Heights prep
28:40 - Hiring lesson learned
35:20 - Your unique value proposition
42:15 - Media Books services
Links:
📧 mediabooksagency.com
📱 Follow @mediabooksagency on Instagram for Scaling New Heights updates
Join us for an in-depth conversation about how artificial intelligence is transforming the accounting profession while exploring the balance between automation and professional judgment. Our guest expert discusses how modern accounting firms can leverage AI technology while maintaining compliance and delivering high-value advisory services.
TIMESTAMPS
00:00 - Introduction and accounting technology overview05:32 - The current state of AI in financial services12:47 - How AI is changing traditional accounting workflows18:25 - Finding balance between automation and professional judgment26:10 - Regulatory and compliance considerations for AI in accounting34:56 - Practical AI implementation tips for accounting professionals43:18 - The future of client advisory services in an AI-enhanced practice52:04 - Q&A on accounting technology adoption58:37 - Final thoughts and actionable recommendations
KEY LINKS
*Links mentioned in the podcast and in the description may be affiliate links and result in compensation towards MediaBooks.
Join us as Misa Bacon, founder of Perfectly Kept Books, shares her unique marketing journey and strategies for accountants and bookkeepers!🔗 Connect with Misa:- Website: https://perfectlykeptbooks.com- Instagram: @PerfectlyKeptBooks- Facebook: @PerfectlyKeptBooksTimestamps:0:00 - Intro and Background3:45 - Starting Her Business Journey7:12 - First Client and Marketing Challenges12:30 - Social Media and Marketing Approach18:20 - Pinterest Strategy24:05 - Blogging and Email Marketing32:15 - Working with a Copywriter38:40 - Podcast Guesting and Networking45:50 - Key Marketing Advice for Accountants#AccountingMarketing #BusinessTips #Entrepreneurship🎧 Hosted by the MediaBooks Podcast
Branding Secrets for Accountants: Authenticity, Trust, and Marketing StrategiesIn this insightful episode of the MediaBooks Podcast, host Kristen Corey sits down with Jamie Engelhardt, a brand strategist specializing in the accounting industry, to unpack the nuances of personal branding, marketing, and building genuine client relationships.Key Topics:- Defining brand strategy beyond logos and colors- How to communicate authentically across different platforms- Avoiding salesy marketing tactics- Building trust in the accounting industry- Navigating social media platforms strategicallyTimestamps:- 00:00 - Introduction- 05:30 - What is branding really about?- 12:45 - Tone and communication strategies- 20:15 - Avoiding salesy marketing- 30:00 - Platform strategies (including TikTok challenges)- 40:20 - Super Bowl ad strategies and marketing insights- 45:50 - Closing thoughts and how to connect with JamieConnect with the Guest, Jamie:- LinkedIn: https://www.linkedin.com/in/jamie-engelhardt-671250115/- Website: https://wildampersand.com/A must-listen for accountants and small business owners looking to develop an authentic, relationship-driven marketing approach!
How I Market provides accountants with connection to successful accounting firm owners. When you see what other accounting firm owners have done to find success themselves, you can begin to create a plan that works for your business. This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working with businesses generating millions of dollars in revenue, refining her skills in tax strategy. She discovered a passion for helping service-based businesses increase cash flow and profitability through strategic tax planning. In 2019 she founded Josie Parr CPA LLC, a niche practice focused on tax strategy for coaches and consultants. In her first year, she tripled her revenue goals and reduced her work hours to a part-time schedule, all while working in the area she loves: tax strategy for small business owners. She is also the founder of Solo Tax Coach and the Profitable Lifestyle firm summit where she aims to empower other tax professionals to transform into tax strategists by elevating their current skills and knowledge using the same proven systems and methods that brought her success. Join her monthly membership for solo and small tax firm owners, The Tax Pro Society. Join here: https://www.gokollab.com/tax-pro-society-twjfq0/private-group
YouTube Video: https://youtu.be/dXyLEVY068s
📢 Welcome back to the MediaBooks Podcast! In this episode, I'm sharing updates about my journey through 2024 and exciting plans for 2025. From international moves to growing a business with two under two, let's catch up! TIMESTAMPS: 0:00 - Welcome & Introduction 1:45 - Life Updates: New Baby & Moving from Japan 4:30 - Settling into New Mexico & Childcare Adventures 7:15 - Running a Business with Two Under Two 9:20 - Why I Took a Break from Podcasting 11:35 - Plans for 2025: Conference Attendance 14:50 - Changes to the Podcast Format & Guest Features 17:30 - Shifting Focus to YouTube Content 19:15 - New "How I Market" Series Introduction 21:45 - Special Preview: Josie Par Episode 23:00 - How to Connect & Newsletter Information 🔗 Connect with Media Books: Website: https://www.mediabooksagency.com/ Instagram: https://www.instagram.com/mediabooksagency LinkedIn: https://www.linkedin.com/in/kristen-corey/ Facebook: https://www.facebook.com/kristen.corey.MB/ #AccountingMarketing #SmallBusiness #Entrepreneurship #MediaBooks #AccountingFirm #BusinessGrowth
In this episode of the MediaBooks Podcast, host Kristen introduces a free, easy-to-use website audit tool specifically useful for bookkeepers and accountants. She explains how investing just an afternoon in using this tool can help ensure that your website meets essential accessibility requirements laid out in the update to the Americans with Disabilities Act (WCAG). This proactive approach will not only improve your online presence but also boost your confidence when faced with potential issues or updates in the digital landscape.
AccessiBe: https://accessibe.com/a/aiyu0yt
Tax Credit Explanation: https://accessibe.com/blog/news/ada-tax-credit
MediaBooks Website: www.mediabooksagency.com
This week on the MediaBooks Podcast, Kristen discusses why social media may not be effectively bringing in clients. She emphasizes two key points: the necessity of early and continuous marketing, and the importance of consistency in relationship-building with potential clients. Trust and connection take time to develop, and sporadic posting can hinder the process.
Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 Episode Teaser
00:29 MediaBooks Intro
01:14 Why Your Social Media Isn't Bringing in Clients
05:05 The Importance of Timing in Marketing
05:38 Building Trust Through Consistent Content
05:54 Consistency is Key to Building Relationships
In this episode of the MediaBooks podcast, Kristen debunks four common social media myths that may be hindering your ability to sell effectively. The discussion covers the fallacy that a high follower count is essential for success, emphasizes the importance of quality and consistent posting over sheer quantity, and challenges the notion that social media efforts are futile if leads aren't immediately contacting you. The episode also highlights the value of creativity and taking risks in marketing strategies. Listeners will gain insights into building genuine relationships and creating unique and effective social media strategies to enhance their business growth.
Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 Intro Teaser
01:29 Introduction to Social Media Myths
01:56 Myth 1: The Number of Followers Matter
07:05 Myth 2: You Have to Post Daily
08:39 Myth 3: Leads Must Contact You on Social Media
11:28 Myth 4: You Must Follow Specific Rules to Succeed
14:03 Conclusion and Final Thoughts
This week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change.
This week’s headline is an article from Marketing Week about the rising need for disclaimers on AI-generated content. Kristen shares insights from marketing expert Neil Patel on optimal social media posting strategies.
The conversation also covers the impact of AI on content creation, the shift towards more authentic content on platforms like Instagram, and the importance of SEO-driven video content. Kristen outlines specific changes to their marketing plan, including a bi-weekly podcast schedule, increased focus on YouTube, personal content on Instagram, and exploratory efforts on Pinterest and Facebook. The episode underscores the value of staying ahead of trends and integrating multiple content platforms into a cohesive strategy.
Headline Link:
https://www.marketingweek.com/ritson-ai-generated-content-warnings/
*Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency
*Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountants and bookkeepers considering expanding into this space. Charles discusses pricing strategies, the importance of niche specialization, and how to effectively market and sell CFO services. He also touches on the value of building confidence through experience and leveraging a network of referral partners. The episode wraps up with insights on showcasing CFO services on a website and best practices for effective client communication.
You can find Charles on Instagram @ProfitSurgeGroup
www.instagram.com/profitsurgegroup
Charles’ site:
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 MediaBooks Podcast Intro
01:10 Introduction and Guest Introduction
02:05 Defining CFO Services
04:05 Who Can Offer CFO Services?
07:41 Building a Fractional CFO Firm
09:46 Handling Client Requests and Boundaries
14:23 Building Confidence and Experience
16:55 Overcoming Intimidation in CFO Services
17:11 Showcasing CFO Services on Your Website
17:51 Addressing Client Pain Points
23:01 Effective Sales Strategies
25:31 The Debate on Listing Prices
30:21 Pricing Strategies for CFO Services
32:30 Conclusion and Contact Information
In this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loading times, overlooked details, overused stock photos, and non-functional buttons are analyzed. Listeners are guided on how to fix these issues to enhance their website’s performance and user experience, ensuring that their business is represented in the best possible light.
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 Welcome to the Media Books Podcast!
00:03 Intro: The Telltale Signs You DIYed Your Website
01:51 Life Updates and Background Noise Disclaimer
02:48 Common DIY Website Mistakes and How to Fix Them
03:24 Creating a Bad User Experience: What Not to Do
09:15 Diminishing Your Business's Perceived Value
13:40 The Critical Importance of Functional Website Buttons
17:09 Final Thoughts and Advanced Tips
In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your marketing efforts enjoyable.
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 Intro
01:04 Welcome to the Media Books Podcast: Finding Your Content Creation Spark
01:34 Navigating Content Creation Challenges and Opportunities
02:38 The Rise of FinTalk on TikTok: What It Means for Accountants
03:38 Identifying Your Audience: The Key to Effective Social Media Strategy
06:55 The One Question to Transform Your Marketing Strategy
12:30 Becoming an Authoritative Voice in Your Field
15:12 Practical Steps to Finding Your Unique Subject Matter
16:52 Integrating Your Expertise into Your Services and Talks
17:58 Building a Business and Marketing Strategy You Enjoy
In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes.
The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, and the value of exploring alternative marketing avenues. Kristen shares personal experiences and strategies for managing business operations and marketing efforts during maternity leave, highlighting the balance between work passion and family responsibilities.
Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3
*Some of the links above may be affiliate links and result in compensation for MediaBooks.
MediaBooks Website: www.mediabooksagency.com
00:00 Intro
01:56 Navigating Life's Chaos: From PCS Moves to Podcasting in a Nursery
03:19 Exploring the Impact of Social Media Subscription Models
04:56 The Importance of Diversifying Your Marketing Strategy
09:06 Preparing for Maternity Leave: Lessons from the First Experience
07:09 Strategies for a Second Maternity Leave: Doing Things Differently
20:46 The Value of a Soft Exit and Re-entry into Work
23:55 Final Thoughts on Preparing Marketing Content Ahead of Time