Episode Overview

In this episode, Kristen interviews Erin Schultz, founder of Her Personal Finance, about building a successful niche business serving women in medicine, tech, and law. Erin shares her journey from Harvard Business School graduate to personal finance educator and financial planner, discussing how she built an audience on social media and the power of niching down.

Guest Bio

Erin Schultz is the founder of Her Personal Finance (founded in 2015). She's a Harvard Business School graduate who specializes in helping physicians and research scientists balance student loan payments with retirement savings. Her online classes are offered in partnership with Mass General Hospital, and she has helped hundreds of clients navigate hospital benefits and financial planning.

Timestamps

[00:00] Introduction to Erin Schultz

[01:15] Erin's Journey from Harvard to Personal Finance

[03:54] Building a Social Media Presence

[04:58] Engaging with Content and Community

[08:19] The Importance of Niching Down

[10:33] Personal Stories and Professional Connections

[19:31] Adapting Content for Different Platforms

[22:34] Resources and Final Thoughts

Key Takeaways

1. Niche down ruthlessly - Erin's focus on women in specific high-earning professions allows her to become a true expert

2. Personal stories drive engagement - Educational content performs worse than personal narratives

3. Be approachable, not traditional - Standing out from "dusty old guys from Fidelity"

4. Repurpose content strategically - Same story, different formats for different platforms

5. Address real pain points - Fertility costs, childcare planning, student loans

Connect with Erin

- Instagram: [@herpersonalfinance](https://instagram.com/herpersonalfinance)

- LinkedIn: [Erin Schultz](https://linkedin.com/in/erinschultz)

- Website: [herpersonalfinance.com](http://herpersonalfinance.com)

- Bimonthly newsletter covering topics like car payments, 401(k)s, and student loans