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The McClain Method

John McClain

83 episodes

1 day ago

In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...

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Entrepreneurship

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In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...

Show more...

Entrepreneurship

Episodes (20/83)

The McClain Method

83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena Capra

In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...

2 weeks ago

1 hour

The McClain Method

82: I Know AI Wrote Your Instagram Caption (Here’s How to Fix It)

82: I Know AI Wrote Your Instagram Caption (Here’s How to Fix It) If your Instagram captions or newsletters sound like a bad Hallmark card… I hate to break it to you, but I know AI wrote them. And so does your audience. 👀 Here’s the deal: AI isn’t the problem. It’s actually a powerful tool — but if you’re handing it the mic and posting whatever it spits out, your content is going to sound robotic, generic, and totally forgettable. And luxury clients? They don’t hire forgettable. In this episo...

1 month ago

18 minutes

The McClain Method

81: How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera

How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera In this episode of the McClain Method Podcast, host John McClain discusses overcoming difficulties in the interior design business with guest Ronniesha Rivera, founder of Vetted By Design. They talk about the importance of dealing with hardships, the challenges of finding good help, outsourcing effectively, and maintaining long-term profitability. They also delve into the specifics of hiring bookkeepers, account...

1 month ago

57 minutes

The McClain Method

80: Do it Afraid: Navigating Fear and Change in Design with Katie Decker-Erickson

Do it Afraid: Navigating Fear and Change in Design In this episode of the McClain Method Podcast, host John McClain speaks with Katie Derek Erickson, founder of Success by Design. They discuss the importance of grit, perspective, and intuitive decision-making in business. Katie shares her journey from flipping houses to leading a multimillion-dollar commercial design firm and emphasizes the significance of sustainable design. The episode also touches on overcoming fear, the power of cel...

2 months ago

1 hour 12 minutes

The McClain Method

79: Clutter-Free Life: How Clearing Your Space Can Transform Your Mindset with Helen Sanderson

Episode 79: Clutter-Free Life – Transform Your Space, Transform Your Mindset with Helen Sanderson In today’s episode of The McClain Method Podcast, we’re diving into the powerful connection between your home environment and mental wellness. I’m joined by Helen Sanderson, the UK’s leading expert on the psychology of clutter and the author of The Secret Life of Clutter. Helen is here to show us how to clear the physical clutter in our spaces—and how doing so can lead to a clearer, more in...

2 months ago

55 minutes

The McClain Method

78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business

Episode 78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business Hey y’all, welcome back to The McClain Method Podcast! Today, I’m bringing you some amazing information from my YouTube channel and adapting it for the podcast. If you haven’t subscribed to my YouTube yet, check out https://www.youtube.com/@mcclainjohn for more content with visuals! In today’s episode, we’re diving into a game-changing shift happening on Instagram: it’s becoming a search engine. Ins...

3 months ago

29 minutes

The McClain Method

77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives

What do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily. In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub. Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake. Ins...

3 months ago

43 minutes

The McClain Method

76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth with Katie McDonald

76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth 📝 Episode Description / Show Notes: What if the real problem isn’t your motivation, your to-do list, or your morning routine? What if you’re not lazy—you’re exhausted? In this powerful conversation, John McClain sits down with wellness expert and founder of bnourished, Katie McDonald, to challenge everything we’ve been taught about productivity, hustle culture, and tying our worth to output. 👂 In this episode: How se...

4 months ago

1 hour 5 minutes

The McClain Method

75: The Power of Your Voice: Storytelling in the Age of AI with Jude Charles

ACCESS MY FREE 5 PART PODCAST SERIES COURSE HERE! "5 Things I Would Do Differently I Were Starting My Design Business Today" https://learn.mcclainmethod.com/free-podcast-series Episode 75: The Power of Your Voice: Storytelling in the Age of AI with Jude Charles In a world of AI-generated content and generic captions, how do you make your brand actually stand out? In this powerful episode, John is joined once again by storytelling expert and filmmaker Jude Charles for a heartfelt, thought-pro...

4 months ago

1 hour 15 minutes

The McClain Method

74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)

Episode Summary: If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson. From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated...

4 months ago

16 minutes

The McClain Method

73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows

🎙️ Episode 73 — How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows In This Episode: If you’re an interior designer dreaming of being on television, this episode is your roadmap. John McClain sits down with HGTV star, product designer, author, and branding powerhouse Breegan Jane for an unfiltered conversation about what it really takes to get noticed by TV networks—and how building a bold, authentic brand is the key to long-term success. Breegan shares how she: Built a stron...

5 months ago

59 minutes

The McClain Method

72: Luxury Clients Aren’t Booking You—Because You Look Budget

Send us a text 🎙️ Luxury Clients Aren’t Booking You—Because You Look Budget 📌 Episode Summary: You say you want luxury clients… but does your brand actually look the part? In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation. From outdated websites and inconsistent posting to visuals that send mixed messages, John dives ...

5 months ago

32 minutes

The McClain Method

71: Licensing Do's & Don'ts: 3 Specific Strategies from Meredith Heron

Send us a text 71: Exploring Color and Creativity: 3 Specific Strategies from Meredith Heron In this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity. Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a ...

5 months ago

54 minutes

The McClain Method

70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn Nigara

Send us a text In episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry. They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance. They also address common industry challe...

5 months ago

46 minutes

The McClain Method

69: Get Out of Your Own Way: Lessons from LuAnn Nigara

Send us a text The McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn Nigara In this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.' LuAnn shares how she identified the need for business education among designers, her str...

6 months ago

1 hour

The McClain Method

68: Branding, Boldness & Brilliance: The McClain Method Podcast Debut Episode!

Send us a text 🎙️ Episode 68 is here, y’all! Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁‍♂️✨ In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want. We’re talking: 💫 Why y...

6 months ago

22 minutes

The McClain Method

67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling

Send us a text 67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling In episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent. Jessica shares her expertise on the importance of a solid onboarding process, managing compan...

7 months ago

59 minutes

The McClain Method

66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra

Send us a text 66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra. In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products. Learn about the importance of st...

7 months ago

43 minutes

The McClain Method

65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb Davids

Send us a text Welcome to Episode 65 of The Designer Within Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life. This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Pro...

8 months ago

1 hour 3 minutes

The McClain Method

64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina Duque

Send us a text In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business. They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers. They cover how renderings can speed up project approvals, enhan...

8 months ago

49 minutes