In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...
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In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...
77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives
The McClain Method
43 minutes
3 months ago
77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives
What do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily. In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub. Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake. Ins...
The McClain Method
In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 Th...
