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The Marketing Week Podcast
Marketing Week
145 episodes
5 days ago
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
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All content for The Marketing Week Podcast is the property of Marketing Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
Episodes (20/145)
The Marketing Week Podcast
Special Episode: Retail's sweet spot between AI, Search and data

In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.


They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to face down growing competitive threats from online rivals, large and small.


Hosted on Acast. See acast.com/privacy for more information.

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5 days ago
38 minutes 53 seconds

The Marketing Week Podcast
How to address marketing's 'culture of short-termism' 

In the latest episode of The Marketing Week Podcast, we’re discussing why short-termism is becoming a even bigger issue for brands and what marketers can do to mitigate it. 


Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, reveals 63.1% of marketers say their business has increased its focus on short-term activity over the past 12 months.


Just 17.3% strongly agree their business invests sufficiently in long-term brand health, while more than half (52.9%) believe their campaigns are too focused on performance or sales. 


The barriers to investing in brand range from a lack of data and budget, to scepticism from leadership and a lack of agreed metrics. As a result, just 11.1% of marketers claim to be able to comprehensively demonstrate the effect of brand marketing and its overall business contribution. 


To dig into these stats, host Charlotte Rogers, deputy managing editor and head of insight at Marketing Week, is joined by senior reporter Niamh Carroll, Rhea Fox, marketing director for gift experiences at Moonpig Group, and Pete Markey, former Boots CMO and Marketing Week Marketer of the Year 2023.  


Hosted on Acast. See acast.com/privacy for more information.

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2 weeks ago
47 minutes 32 seconds

The Marketing Week Podcast
Special Episode: Closing the email effectiveness gap

In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.

 

With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove effectiveness, how the latest in AI technology is shaping the larger marketing landscape, and how brands who treat email as a strategic channel will outperform in 2025 and beyond.


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
39 minutes 20 seconds

The Marketing Week Podcast
Elf Beauty’s chief brand officer Laurie Lam on making purpose a growth driver  

Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.  


Laurie Lam, chief brand officer at Elf Beauty, joins The Marketing Week Podcast to shed light on how the business is achieving its success.  

“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really happens by design, and that design is with our CEO, who has built a board of directors that is 67% women and 44% diverse.”  


Lam also asks what would happen if other brands had boards and teams that reflect their communities.  


“We can see that for us, it equals profit. Your purpose is driving performance, and it’s driving incredible results.” 


Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.     


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
15 minutes 47 seconds

The Marketing Week Podcast
How can marketing fix its effectiveness skills gap?

Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.


In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media.


We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising.


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
45 minutes 6 seconds

The Marketing Week Podcast
The Marketing Week Podcast: Exploring the reality for working mums
In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri.

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
1 hour 7 minutes 49 seconds

The Marketing Week Podcast
WHSmith disappears, 'Share a Coke' returns and restructures
In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
48 minutes 24 seconds

The Marketing Week Podcast
Marketing's pay gap problem and recruitment challenges
Marketing has a big pay gap problem and for many people it's getting worse.Exclusive new data from Marketing Week’s 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white.Marketing's gender pay gap has also widened. Female marketers are paid on average 17.8% less than their male peers. This figure is based on a sample of more than 3,500 marketers – 59.9% of whom are female – and is up on the 16% pay gap revealed in 2024.Analysis of the data also finds a socio-economic pay gap for full-time workers of 15.3%, flat compared to last year’s figure at 15.9%. Furthermore, 74% of the sample identify as middle-class, up on the 70.1% figure reported in 2024.On this week's podcast, deputy managing editor and head of insight Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes dig into what is causing these pay gaps to be so persistent.Meanwhile, marketing's recruitment challenges continue. From drawn out interview processes to ghosting and mental health pressures, the jobs wheel isn't turning as it used to and is having a detrimental impact on many. Listen to find out more.

Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
38 minutes 57 seconds

The Marketing Week Podcast
Does marketing have an early talent problem?
This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem.With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started?Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.In this episode, deputy managing editor and head of insight Charlotte Rogers and senior reporter Molly Innes are joined by editor-in-chief Russell Parsons to dig into what is holding the industry back from opening up different ways of entering the industry and its problem with representation.The episode features an interview with Cerys Gardiner, former apprentice and marketing manager at Medichecks, who details the benefits to businesses of hiring marketing apprentices.We also speak to Brixton Finishing School's head of adventure Jo Royce and Simone Johnson, head of new business and strategic partnerships, who discuss the work they're doing to support early talent pathways.

Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
53 minutes 12 seconds

The Marketing Week Podcast
Inside marketing's imposter syndrome crisis
This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry.Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers.In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senior reporter Molly Innes unpack the findings, discussing why so many marketers struggle with self-doubt and what can be done to tackle it.We are joined by Nishma Patel Robb, founder of the female-focused personal brand accelerator Glittersphere and former senior director of brand and reputation marketing at Google. She shares her perspective on why imposter syndrome isn’t just an individual issue but a structural industry challenge and how fostering open conversations and support can make a difference.Plus, we look at Asda’s return to its value roots and M&S’s latest move to strengthen its value proposition.

Hosted on Acast. See acast.com/privacy for more information.

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6 months ago
47 minutes 49 seconds

The Marketing Week Podcast
This Much I Learned: Virgin Media O2 and VCCP on their long-lasting relationship
Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

Hosted on Acast. See acast.com/privacy for more information.

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6 months ago
48 minutes 49 seconds

The Marketing Week Podcast
How brands can grow in 2025, TikTok fallout and RTO mayhem
Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week.We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers and what it could mean for the future of copycat products. Niamh shares insights from her reporting on how brands can uncover new avenues for growth, whether they're market leaders or challengers. We explore how brands can grow in 2025, from the role of value to fostering belief in growth. The latter is an idea Munnawar Chishty - recently promoted to CMO of Carlsberg Britvic - discussed with Marketing Week earlier this month. Make sure to listen to the entire podcast to get a sneak peek at 2025's Career & Salary Survey results, as Charlotte reveals how often brands and agencies are going into the office and we debate how return-to-office (RTO) policies are impacting marketers.

Hosted on Acast. See acast.com/privacy for more information.

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6 months ago
30 minutes 55 seconds

The Marketing Week Podcast
The big marketing stories of 2024
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up.Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was.We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham.Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year.We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat.That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.

Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
53 minutes 44 seconds

The Marketing Week Podcast
This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation
M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
48 minutes 22 seconds

The Marketing Week Podcast
The BBC on how to build a high-performing marketing team
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.  We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.

Hosted on Acast. See acast.com/privacy for more information.

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8 months ago
1 hour 4 minutes 17 seconds

The Marketing Week Podcast
Award-winning marketing and PwC's CMO on career resilience
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

Hosted on Acast. See acast.com/privacy for more information.

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9 months ago
49 minutes 50 seconds

The Marketing Week Podcast
This Much I Learned: Diageo's CMO on building an effectiveness culture
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

Hosted on Acast. See acast.com/privacy for more information.

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9 months ago
36 minutes 53 seconds

The Marketing Week Podcast
Marketing's social class problem and Specsavers' CMO on team culture
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

Hosted on Acast. See acast.com/privacy for more information.

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10 months ago
36 minutes 20 seconds

The Marketing Week Podcast
CMO ambitions, AI and the reality of working in B2B
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

Hosted on Acast. See acast.com/privacy for more information.

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10 months ago
36 minutes 36 seconds

The Marketing Week Podcast
This Much I Learned: Asos’s top marketer on transforming a brand
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
38 minutes 16 seconds

The Marketing Week Podcast
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.