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In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.
They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to face down growing competitive threats from online rivals, large and small.
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In the latest episode of The Marketing Week Podcast, we’re discussing why short-termism is becoming a even bigger issue for brands and what marketers can do to mitigate it.
Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, reveals 63.1% of marketers say their business has increased its focus on short-term activity over the past 12 months.
Just 17.3% strongly agree their business invests sufficiently in long-term brand health, while more than half (52.9%) believe their campaigns are too focused on performance or sales.
The barriers to investing in brand range from a lack of data and budget, to scepticism from leadership and a lack of agreed metrics. As a result, just 11.1% of marketers claim to be able to comprehensively demonstrate the effect of brand marketing and its overall business contribution.
To dig into these stats, host Charlotte Rogers, deputy managing editor and head of insight at Marketing Week, is joined by senior reporter Niamh Carroll, Rhea Fox, marketing director for gift experiences at Moonpig Group, and Pete Markey, former Boots CMO and Marketing Week Marketer of the Year 2023.
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In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.
With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove effectiveness, how the latest in AI technology is shaping the larger marketing landscape, and how brands who treat email as a strategic channel will outperform in 2025 and beyond.
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Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.
Laurie Lam, chief brand officer at Elf Beauty, joins The Marketing Week Podcast to shed light on how the business is achieving its success.
“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really happens by design, and that design is with our CEO, who has built a board of directors that is 67% women and 44% diverse.”
Lam also asks what would happen if other brands had boards and teams that reflect their communities.
“We can see that for us, it equals profit. Your purpose is driving performance, and it’s driving incredible results.”
Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.
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Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.
In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media.
We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising.
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Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
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