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The Marketing Week Podcast
Marketing Week
149 episodes
3 weeks ago
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
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All content for The Marketing Week Podcast is the property of Marketing Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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The state of marketing recruitment - is AI making it worse for candidates?
The Marketing Week Podcast
48 minutes 24 seconds
2 months ago
The state of marketing recruitment - is AI making it worse for candidates?

From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.


Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.  


Senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, cofounders of Riser, an AI-powered recruitment startup to explore how AI is impacting marketing recruitment, from screening bias to contributing to more applications for roles, as well as the broader challenges in marketers' job searches today, such as ghosting, long processes and indecision.


The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder. 


Hosted on Acast. See acast.com/privacy for more information.

The Marketing Week Podcast
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

Hosted on Acast. See acast.com/privacy for more information.