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The Marketing Voicenote
Gemma Clifton
17 episodes
2 days ago
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...
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Marketing
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All content for The Marketing Voicenote is the property of Gemma Clifton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...
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Marketing
Business
Episodes (17/17)
The Marketing Voicenote
Life Update: CrossFit Coaching & Saying Yes More in Your Marketing
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...
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3 weeks ago
9 minutes

The Marketing Voicenote
Email Marketing for Wellness Businesses
Email marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media and email together to simplify your marketing. Think of this as your permission slip to start (or restart) your email list. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit ...
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3 weeks ago
20 minutes

The Marketing Voicenote
AI vs Human Connection
This episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want from businesses now. It’s a reminder that no AI tool can replace authenticity and genuine care. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm al...
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3 weeks ago
8 minutes

The Marketing Voicenote
Rethinking Marketing Strategy
Here, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not about rigidity; it’s about seeing your marketing as a journey and long-term adventure. A mindset-shifting episode for anyone who wants strategy to feel soulful, not stiff. If you have any questions or want to come say hi, you can find me on socials www.instagram.c...
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3 weeks ago
14 minutes

The Marketing Voicenote
Energy Isn’t Enough
Let’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actually lasts. For anyone who’s tired of the feast-or-famine energy cycle in business. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all a...
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3 weeks ago
18 minutes

The Marketing Voicenote
How to Make Your Content Work Harder (Through Repurposing Like a Pro)
Let’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harder. That’s the vibe. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around...
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4 months ago
15 minutes

The Marketing Voicenote
Increase your client retention
Client retention is so key and such an important factor when trying to build a fitness brand or a sports facility or a gym or anything like that. So trying to increase that is really, really crucial to many business owners. But how do we do that effectively? And the key way to do that is with the onboarding client experience and sort of making sure that your client journey or your customer journey is really enhanced to make that happen.
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4 months ago
21 minutes

The Marketing Voicenote
Choosing the Right Marketing Platforms (And Ditching the Rest)
Should you be on TikTok? Email? Threads? Podcasting? In this episode, I’ll help you cut through the noise and choose platforms that actually work for you, your business, and your energy. We’ll chat about alignment, consistency, and where your audience is already hanging out. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to hav...
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4 months ago
16 minutes

The Marketing Voicenote
The customer journey
If you’re only marketing to “get more clients,” you’re missing the full picture. This episode explores the entire customer journey from stranger to superfans and how your marketing can guide them at each step. This is where strategy meets connection, and where your audience really starts to trust you. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketi...
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4 months ago
11 minutes

The Marketing Voicenote
Why you should treat your marketing strategy like your wellness routine
If you’re someone who shows up for your workouts, makes time for your breathwork, or blends your smoothies with intention… but your marketing still feels chaotic or inconsistent—this one’s for you. Because your marketing deserves the same rhythm, care, and mindset you bring to your wellness routine. In this episode, I’m chatting about: • Why structure doesn't have to mean rigidity (and how to make your content flow) • The link between consistency in wellness and in marketing • How to build ...
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4 months ago
15 minutes

The Marketing Voicenote
How to gain back more time as a fitness professional
Your job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so you can focus on what you love. Think: less chaos, more calm. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your mar...
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4 months ago
10 minutes

The Marketing Voicenote
How to outsource your marketing for better ROI
Outsourcing your marketing can be a game-changer, but only if you do it right. In this episode, I’m breaking down the real talk no one tells you before you hand your strategy over to someone else. If you've ever hired help and still felt stuck, confused, or like you're not actually getting results... you are not alone. Here’s what we’ll dive into: • Why outsourcing isn’t just about saving time (and what it should be about) • The biggest mistakes wellness pros make when hiring support • How t...
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4 months ago
16 minutes

The Marketing Voicenote
Marketing as a long term mindset
Marketing isn’t a one-hit wonder it’s your reputation, your rhythm, and your results over time. In this episode, I’ll share how to shift out of that frantic “what should I post today?” energy into a sustainable long-term mindset that builds trust, confidence, and actual growth. Spoiler: consistency beats viral every time. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chao...
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4 months ago
10 minutes

The Marketing Voicenote
Understanding your audience
If you don’t fully know your people, your content won’t land. In this episode, I walk you through how to understand your audience on a deeper level—their challenges, desires, and language—so you can stop guessing and start creating content that clicks. It’s less about guessing, more about listening. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing...
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4 months ago
14 minutes

The Marketing Voicenote
How to Never Run Out of Content Ideas (Even When You Feel Stuck)
Ever sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ideas bank that keeps your content flowing, without burning out or sounding like everyone else online. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fe...
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4 months ago
12 minutes

The Marketing Voicenote
Using emotional marketing in the fitness industry
Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore. In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way. We’ll talk about: • Why shame tactics are outdated (and often harmful) • What positive emotional marketing looks like in real life...
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4 months ago
11 minutes

The Marketing Voicenote
Marketing strategy
Let’s break it down. No jargon, no overwhelm, just the core pieces every wellness or fitness biz needs to create a marketing strategy that’s clear, intentional, and yours. We’ll talk about your goals, offers, audience, and the 3 key questions your content should always answer. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to hav...
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4 months ago
18 minutes

The Marketing Voicenote
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...