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The Marketing Voicenote
Gemma Clifton
17 episodes
2 days ago
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...
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Marketing
Business
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All content for The Marketing Voicenote is the property of Gemma Clifton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...
Show more...
Marketing
Business
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Using emotional marketing in the fitness industry
The Marketing Voicenote
11 minutes
4 months ago
Using emotional marketing in the fitness industry
Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore. In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way. We’ll talk about: • Why shame tactics are outdated (and often harmful) • What positive emotional marketing looks like in real life...
The Marketing Voicenote
A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...