Most people think AI is here to replace creatives, automating the magic out of advertising and turning strategists into button-pushers. Pip Bingemann thinks differently.  As co-founder and CEO of Springboards, he's built an AI platform that does something completely different: it accelerates human creativity instead of replacing it. In this episode of The Marketing Umbrella Podcast, Pip shares the wild origin story of Springboards. How he and his wife, Amy Tucker, got laid off during the tech downturn, moved to a tiny beach town in Australia, and accidentally built a SaaS platform now used by over 250 agencies worldwide, including two of the ten biggest companies on the planet. What started as a freelance experiment teaching themselves to code became a full-blown mission to fight the biggest enemy of great work: mediocrity. Pip breaks down why the "click button, get ad" approach to AI is fundamentally broken, why he genuinely hates the term "marketing science," and what it's really like to balance a high-growth startup with two young kids and a dog. Whether you're a strategist wondering if your job is safe, an agency leader trying to figure out where AI fits, or just someone who still believes great ideas matter, this conversation will change how you think about the future of creativity.   Here are the key takeaways from the conversation:   AI should be a creative co-pilot, not a replacement. The best tools inject inspiration instead of automating everything. Stay flexible, even when you're sure you're right. Pip thought chat interfaces sucked, then ChatGPT got better. Being wrong is part of the game. Advertising is not a science. The obsession with instant performance and quarterly metrics is killing bold creative work. Build what frustrates you. Springboards was born from Pip's frustration with mediocre AI outputs. If you feel the pain, others do too. The hardest part isn't the tech. It's funding, hiring the right people, and keeping everyone aligned. Your network opens doors. Years of goodwill and relationships gave Pip and Amy early funding and credibility when they needed it most. A tool is only as good as who's using it. AI in the wrong hands produces garbage. Empowering the right people is what matters. Closing thought: "Let's just inject it into a current process to help people explore more ideas. If you can help them explore more ideas, you're going to get better work." Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Pip: LinkedIn: https://www.linkedin.com/in/pipbingemann/ Springboards: https://springboards.ai/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if the future of advertising isn’t about who you are, but what you’re thinking about right now? Brendan Norman has always been drawn to systems: how they work, where they break, and what others overlook. From being the first salesperson at Facebook Audience Network (where he helped scale the business to $3 billion) to leading Unity’s ad business through its IPO, Brendan’s career has been about asking better questions. Now, he’s tackling a different kind of challenge: building Classify, a privacy-first ad tech platform that doesn’t rely on personal data. Instead, it uses AI to understand the meaning behind content—and matches ads accordingly. In this episode of the Marketing Umbrella Podcast, Brendan explains how Classify emerged from his own frustration with traditional ad targeting. While trying to promote a niche ski guide service, he realized that existing tools couldn’t deliver ads with enough context. So he built something better. He also draws a surprising parallel between startup life and his namesake, St. Brendan, both navigating uncharted territory with curiosity and a strong sense of direction. Here are the key takeaways from the conversation: Context Beats Identity. Classify organizes content at scale, making it searchable and monetizable without relying on personal data. Simplicity Wins. Customer feedback shaped the product into something anyone can use. No jargon, no fluff. Fragmentation Is the Enemy. The ad tech ecosystem is bloated and inefficient. The future is in simplification and transparency. Vision Matters. Classify and organize content into an accurate “library of the world” in a privacy-safe way. AI Opens New Possibilities. With embeddings, vector databases, and scalable classification, advertisers can finally target in ways that align with human understanding of content.   Closing thought: “Our vision is to organize content and make it searchable and monetizable in a privacy-safe way. We want to be the accurate library of the world’s content.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Brendan: LinkedIn: https://www.linkedin.com/in/brendannorman/  Classify LinkedIn: https://www.linkedin.com/company/classifyinc/  Website: https://www.tryclassify.com/  Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if 80% of your marketing budget is actually being wasted right now? Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of marketing leadership under his belt. Today, he's the co-founder and CEO of Provalytics, a cookieless attribution solution that helps marketers prove the impact from upper funnel channels like CTV. Jeff didn't plan to get into measurement, but stumbled into it when he discovered a weight loss company was paying out five times for every new customer because all their partners claimed credit for the same sale. Jeff gets that measurement isn't just about crunching numbers, it's about solving real business headaches and getting finance teams to trust marketing investments. He built and scaled C3 Metrics, one of the first multi-touch attribution companies, and exited just before COVID hit. What makes Jeff different is his experience living through both the wild west days of early digital and today's privacy-focused world. This conversation digs into how the attribution landscape has shifted and why tools like Google Analytics are leaving marketers hanging. Jeff pushes back on the idea that digital marketing should be all about hyper-targeting and bottom-funnel optimization. Instead, he believes marketers have forgotten the basics: we're supposed to buy attention that builds awareness, not just chase clicks.   Here are the key takeaways from the conversation:   Most Marketing Budgets Are Massively Wasted. Companies are throwing away 80% of their dollars by obsessing over bottom-of-funnel activities and non-brand search terms. Attribution Got Way Faster. Jeff's approach can crunch through 12 months of data in under a week, versus the old 3-4 month wait. Agencies Need Analytics to Win Business. The winning pitch now spends more than half the time on advanced analytics instead of media management promises. Marketing Forgot Its Fundamentals. Modern marketers buy clicks when they should be buying attention that builds awareness and drives sales. Emotional Storytelling Still Wins. Hyper-targeting and benefit-focused ads miss the emotional stuff that actually builds brands over time. White-Label Solutions Help Agencies Grow. Attribution platforms work best when baked into agency offerings instead of being separate tools. Closing thought: "We invest dollars to buy attention, and that attention leads to awareness. When awareness is built up enough, people will walk into your store, and that eventually leads to clicks and sales." Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jeff: LinkedIn: https://www.linkedin.com/in/jeffgreenfield/ Provalytics: https://provalytics.com/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How AI search engines are becoming your company's most popular and least trained sales reps! Michael Buckbee has spent nearly two decades working at the intersection of marketing and technology, building solutions for everyone from the U.S. Navy and Fortune 100 companies to YC startups, presidential candidates, and even rock bands. Today, he's the co-founder of Knowatoa, a service that tracks brand visibility, rankings, and sentiment within AI search platforms like ChatGPT, Perplexity, and Google Gemini. Mike sees things differently, shaped by his background in both cybersecurity and software development. Rather than chasing high-traffic, low-intent content that worked in traditional SEO, Mikel advocates for focusing on mid and bottom-funnel content that actually converts. He explains how search is evolving from a destination into a feature, something baked into every application we use, just like spell check. This conversation goes beyond just tracking AI search results. Mike challenges marketers to rethink their entire approach in a world where search journeys happen largely "below the surface" and traditional SEO metrics don't tell the whole story. His work with Knowatoa helps agencies and businesses understand not just where they rank, but whether AI systems can even access their content in the first place.   Here are the key takeaways from the conversation:   Search Is Becoming a Feature, Not a Destination. AI search is now built into applications like spell check, changing how users find information and requiring new marketing strategies. Focus on Mid and Bottom-Funnel Content. Traditional top-of-funnel SEO content is losing effectiveness; prioritize content that converts prospects into customers. Repetition Drives AI Search Rankings. Large language models build consensus through repetition, making strategic messaging more important than keyword optimization. Many Websites Are Invisible to AI Bots. Businesses often don't realize their sites are inaccessible to AI crawlers, causing complete exclusion from results. Search Journeys Happen "Below the Surface." Most AI search interactions are invisible to marketers, requiring new approaches to brand visibility. Content Strategy Must Evolve Beyond Traffic. Success comes from building authoritative, repetitive messaging across platforms rather than chasing high-traffic posts. Marketing Agencies Have an Expanded Role. Professionals must ensure AI bot accessibility and manage brand representation, creating more strategic opportunities.   As a closing thought, “AI search is already shaping how people talk about your company. You just can’t see it yet. But once you do, you can start shaping it back.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Mikel: LinkedIn: https://www.linkedin.com/in/michaelbuckbee/  Knowatoa: https://knowatoa.com/  Bluesky: https://bsky.app/profile/buckbee.bsky.social Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if 90% of what businesses call "strategy" is actually just expensive to-do lists? Alex M.H. Smith didn't set out to become a strategist, and definitely didn't take the traditional path to get there. In fact, he started his strategy consultancy before ever reading a single book on the subject. What he did have was curiosity, a knack for pattern-spotting, and a frustration with how often businesses skip over real thinking in favor of surface-level tactics. In this episode of the Marketing Umbrella Podcast, Alex shares how his outsider perspective led him to discover the universal patterns that drive the world's most successful companies, without ever reading a strategy book. He breaks down why businesses like Tesla, Lush, and Monster thrived without traditional advertising, and how any company can build something so compelling that customers can't help but notice. Alex also talked about the difference between doing strategy and just calling things strategy. He shares how small agencies, founder-led companies, and even big brands often run on autopilot, making choices without realizing they even had options. He also gets into what makes a company truly compelling, why bravery is underrated, and how being interesting at the core beats clever marketing any day.   Here are the key takeaways from the conversation:  Accidental Expertise Beats Academic Theory. Sometimes the best insights come from NOT knowing the "right" way to do things. Fresh eyes can spot patterns that experts miss. Strategy Increases Risk, Not Reduces It. The opposite of strategy isn't failure, it's mediocrity. Playing it safe keeps you small; swinging for the fences creates both massive success and massive failure potential. Strategy Is One Thing, Not Ten. Real strategy is the single mother insight that determines how you'll create unique value in the market. Don't Outsource Clarity. If your business can’t stand on its own without clever messaging, your foundation might be shaky. Observe Before You Read. Strategy isn’t invented—it’s discovered. Alex found his path by watching what worked in the real world. Simplify the Stack. One core insight should inform all your actions, not the other way around. Marketing ≠ Strategy. Ads might attract attention, but strategy determines whether that attention leads anywhere meaningful. As a closing thought, "Strategy means creating something so wildly different that your competition becomes completely irrelevant.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@umbrellamicroenterprises  Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Alex: LinkedIn: https://www.linkedin.com/in/alex-m-h-smith  Basic Arts: basicarts.org      Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Gaurav Bhattacharya, known to most as “G,” has spent his life building from the ground up. Raised by a single mom in New Delhi and teaching himself to code at age 10, Gaurav has followed a path shaped by resilience, curiosity, and a deep belief in solving real problems with technology. With over 14 years of experience across product, sales, recruiting, and machine learning, he’s built and sold multiple startups—including Involve.ai, a customer success platform that scaled to over 500 companies and 1.1 million users globally. Now the CEO of Jeeva.ai, G leads a team on a mission to automate the manual, repetitive work that slows down sales teams. In this episode of the Marketing Umbrella Podcast, we dive into the strategy behind Jeeva’s explosive growth from 0 to $5M ARR in just six months, all without a dollar spent on marketing. Gaurav breaks down how Jeeva uses AI to find and enrich leads, personalize outreach, and handle top-of-funnel execution so reps can focus on what actually moves deals forward. But this conversation goes deeper than tech. Gaurav shares lessons from bootstrapping, losing momentum, rebuilding from scratch, and why trust, not just innovation, is the backbone of every company he’s built. He talks about the importance of integrity with investors, what makes tools actually stick with users, and his belief that the future belongs to full-stack salespeople empowered by AI. Whether you're a founder, agency leader, or just trying to scale smarter, this episode is packed with real-world insight from someone who’s building the future of sales in real time. Key Takeaways: AI Should Augment, Not Replace Human Connection. Technology can streamline processes, but trust and relationship-building still require a human touch. People buy from people they trust, not from bots. Automate the repetitive. Most time-consuming tasks in sales and marketing can be automated. Freeing up humans for high-impact work is the goal. Use tools that fit your workflow. Simplicity drives adoption. Build with integrity. The way you treat investors, partners, and teammates matters long-term. AI Is a Tool, Not a Strategy. Adopting AI because it’s trendy won’t drive results. Applying it to specific, measurable bottlenecks delivers real ROI. Create Value First, Then Earn Attention. Offering real utility up front, whether through free tools, trials, or helpful content, builds credibility faster than ads or cold emails. Full-Stack Sales Are Coming. Just like engineering, sales is going full-stack. AI will collapse bloated sales orgs, empowering fewer reps to do more, from prospecting to nurturing. The Future Belongs to the AI-Enabled. AI won’t replace your job—but someone who knows how to use it might. Learning how to use automation tools well is quickly becoming a non-negotiable skill. As a closing thought: “In a world racing toward automation, the advantage goes to those who move fast, stay human, and build with trust.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Gaurav: LinkedIn: https://www.linkedin.com/in/bhattacharyagaurav/  Website: https://www.Jeeva.ai/     Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

The Power of Weird: How Calm Used Quirky PR to Go Mainstream Before Calm became one of the most recognizable wellness apps in the world, it was a nine-person startup in a tiny San Francisco apartment with a big problem: no one knew it existed. That’s when they brought in Peter Freedman, founder of Thinking of Think, a creative PR and guerrilla marketing firm known for turning offbeat ideas into global attention. In this episode of the Marketing Umbrella Podcast, we sit down with Peter to unpack the viral campaigns that helped Calm stand out in a crowded market. From an AI-generated Brothers Grimm fairy tale to an eight-hour film of sheep standing in a field, Peter shares how calculated weirdness—and a lot of heart—became Calm’s secret weapon. Peter also breaks down his 10 Golden Rules of PR and guerrilla marketing, explains why humor builds trust faster than a press release ever could, and makes the case that playing it safe is now the riskiest strategy of all. Whether you're building a brand from scratch or looking to reboot your messaging, this conversation will challenge the way you think about attention, emotion, and what it really takes to stand out today. Key Takeaways: Weird Wins Attention. In a crowded market, quirky, unexpected ideas can be more powerful than polished ones. “Weirdness and celebrities” are the two things that still get media attention, but weirdness is cheaper, repeatable, and limitless. Rolling Thunder Beats One Big Bang. Consistent, creative content outperforms one-off stunts. Emotion Drives Sharing. People share what makes them feel something—especially humor and joy. Not All PR Is Created Equal. There are two kinds of PR.  Traditional PR: Product-focused, informative, and effective for launches—but risks becoming stale. Quirky/Guerrilla PR: Creative, ongoing, shareable, and ideal for staying top-of-mind post-launch. The main barrier is fear, not fit. Brands that embrace this creativity early tend to be perceived as cool, approachable, and human. Risk Is Relative. In today’s noisy world, playing it safe is the real gamble. Delight Builds Loyalty. People remember how a brand made them feel. Entertainment creates lasting impressions. Peter reminds us that standout marketing doesn’t always require a big budget, just bold ideas, emotional resonance, and a willingness to break the mold. In a world overloaded with noise, the brands that dare to be different are the ones we remember. As a closing thought: “The best ideas don’t blend in. They break through. Quirky marketing works because it dares to be memorable in a world that forgets fast.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Peter: LinkedIn: https://www.linkedin.com/in/peterfreedman1/  Website: https://www.think-inc.co.uk/    Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What Do Counterintelligence and Marketing Have in Common? More Than You Might Think. Just ask Bill Rice. Before he was helping fintech and SaaS companies drive predictable growth through inbound marketing, Bill was in the U.S. Air Force running counterintelligence and information warfare operations. His journey from espionage to entrepreneurship isn’t just unusual—it’s the foundation of his marketing philosophy. In this episode of the Marketing Umbrella Podcast, Bill talks about how a career built on analyzing threats and identifying patterns now fuels his work as the founder and CRO of Kaleidico. Bill shares how his military background shaped his leadership style, why pattern recognition is the underrated backbone of good marketing, and how predictive AI is making it easier and more dangerous to get marketing wrong. Bill also discusses how Kaleidico started as an internal lead management system before pivoting into a full-fledged marketing system, and why lead quality—not just quantity—is essential for sustainable sales success. The conversation explores how to generate leads in tough markets, the evolution of PPC, and how voice technology and mobile behavior are reshaping marketing strategy. Key Takeaways:  Lead Like a Soldier. Building and leading with the team you’re given teaches resourcefulness and resilience. Pattern Recognition Powers Strategy. Skills from counterintelligence translate directly into behavior-driven marketing insights. AI Isn't a Shortcut—It's a Co-Pilot. Use AI for efficiency, not as a replacement for strategic thinking or human creativity. Quality Over Quantity. Marketing success depends on lead validation, predictive scoring, and smart distribution. Back to Basics. Despite new tech, timeless marketing fundamentals—message, timing, targeting—still reign. Invest in Downturns. Uncertain markets are prime time to double down on value-based, trust-building marketing.  Future-Proofing Marketing. Expect more conversational marketing, voice integration, and device-less computing to shape the future landscape. Bill reminds us that while tools and platforms change, the human element—authenticity, creativity, and connection—remains central. As a closing thought: “Marketing is simple at its core: know your audience, speak their language, and earn their trust. Everything else is just noise.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Bill: LinkedIn: https://www.linkedin.com/in/billrice/  Website: https://billricestrategy.com/  Kaleidico’s Website: https://kaleidico.com/  Instagram: https://www.instagram.com/billrice/    Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Few CEOs know their company from the inside out quite like Margaret Sikora. With a PhD in Law and nearly a decade at Woodpecker, she’s held roles across the organization—starting in customer support before stepping into leadership as Head of Product, Interim Manager, COO, and now CEO.  In this episode of the Marketing Umbrella Podcast, host Kevin Prewett talks with Margaret about the lessons she’s learned at every stage of Woodpecker’s growth. She shares how her early experience in customer support shaped the company’s customer-first philosophy, why deliverability and relevance are at the core of successful cold outreach, and how AI is streamlining processes without replacing human connection.  Margaret discusses the challenges of balancing product vision with evolving customer needs and why clear metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential for scaling. They also cover the significance of fast customer response times and how Woodpecker's agency-focused model drives growth. Key Takeaways: Customer-Centric Growth. Starting in customer support can provide valuable insights for product development and leadership. Deliverability is King. Ensuring emails land in inboxes is more critical than shiny features. Leverage AI Wisely. Automate repetitive tasks but maintain human oversight for quality interactions. Clarity in Metrics. Tracking Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) is essential for sustainable growth. Efficient Scaling. Standardized operations and a clear ICP (Ideal Customer Profile) streamline growth. Starting in support keeps leaders grounded, ensuring they stay connected to customer needs. Marketing should eliminate “fluff.” Focus on actionable, practical insights rather than vague storytelling. Good copywriting isn’t about fancy words, it’s about deeply understanding customer pain points. As a closing thought, “If you’ve worked in customer support, nothing else in business can scare you.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Margaret: LinkedIn: https://www.linkedin.com/in/margaretsikora/  Website:https://woodpecker.co/   Woodpecker Facebook: https://web.facebook.com/woodpeckerapp  Woodpecker LinkedIn: https://www.linkedin.com/company/woodpecker-co/     Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How Do You Build a World-Class Company? In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery. Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stand out. They also covered the balance between feature requests and product vision, the role of AI in streamlining customer interactions, and Rocketlane’s unconventional marketing strategies—including a viral rap video that took their brand to the next level. Lastly, Sri shares insights on scaling a startup post-exit, why momentum matters in business, and how Rocketlane is already working on its next AI-first product. Tune in for a deep dive into building a SaaS business that goes beyond just a great product—it’s about creating a world-class company. Here are the key takeaways from the conversation:    AI-powered plagiarism detection is essential. As AI-generated content increases, smarter detection tools help maintain content integrity in marketing and publishing. Originality drives trust and search rankings.  Unique content improves audience engagement and strengthens brand credibility. AI detection tools enhance transparency. While occasional false positives happen, these tools help agencies, writers, and clients align on content quality. Regulations on AI content may be coming.  Concerns about AI’s role in content creation could lead to government oversight to balance innovation with responsible use. Personal experiences shape the conversation.  Stories from creators provide valuable insights into how AI detection tools impact real-world content production.   As a closing thought, "Original content builds trust, strengthens brands, and drives success. As AI evolves, using the right tools ensures quality, transparency, and a competitive edge. Stay original, stay ahead.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Srikrishnan: LinkedIn: https://www.linkedin.com/in/srikrishnang  Rocketline Website: https://www.rocketlane.com  Rocketlane Linkedin: https://www.linkedin.com/company/rocketlane       Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Is a Creative Subscription Service the Secret to Scaling Without Hiring In-House Designers? Jonathan Grzybowski built Penji out of necessity—struggling to find reliable design talent, he co-founded a creative subscription service that removes the hassle of hiring in-house. Now, as CMO, he helps businesses access high-quality design work on demand. What began as a personal challenge has evolved into a thriving company serving thousands of clients and securing a spot on the Inc. 5000 list. In this episode of the Marketing Umbrella Podcast, Jonathan shares the realities of bootstrapping a business, why clear communication matters, and how AI is changing the creative industry. He also shares what he’s learned about leadership, sales, and creating a great customer experience. His advice is real, practical, and comes from years of firsthand experience. Beyond Penji, Jonathan is also the host of the Dear Dads podcast, where he opens up about his journey as a new father. His approach to business and life is simple: “Help those who help others.” Penji is making it easier than ever for businesses to get great design work. Whether you’re a marketing agency or a business owner who needs consistent creative support, Penji offers a seamless way to get high-quality design without the headaches of hiring. Here are the key takeaways from the conversation:  Using a creative subscription service like Penji eliminates the hassle of hiring and managing in-house design teams, saving businesses time and costs. Providing detailed project briefs leads to faster turnaround times, minimizes revisions, and improves overall efficiency. Penji’s structured approach ensures businesses receive high-quality creative work without the inconsistencies of freelance marketplaces. AI speeds up creative workflows, but human oversight is essential to maintain brand consistency and originality. Prioritizing customer experience through proactive communication and personalized service strengthens client retention and satisfaction. A well-structured outsourcing strategy helps businesses manage fluctuating workloads without the risk of overstaffing or underutilization. Bootstrapped businesses thrive when solving large-scale problems—passion alone fades, but tackling meaningful challenges sustains motivation long-term. Deadlines matter—but flexibility is key in identifying self-motivated team members and ensuring high-quality work. Cost-cutting with AI isn’t always cost-effective—businesses may save upfront but lose time refining subpar results. Authenticity over hype—lasting success comes from solving real problems, not just marketing an illusion of success. As a closing thought, "The best type of workers are the ones who don’t need constant deadlines—they get things done because they’re self-motivated” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: Linkedin: https://www.linkedin.com/in/grzybowskij/  YouTube: https://www.youtube.com/@dotpenji  Penji: https://penji.co/  Free Ideas: https://getfreeideas.com/ Free Ideas YouTube: https://www.youtube.com/channel/UCT_JiCK7DSxLq-5k7KkvF9w Grzybowski YouTube: https://www.youtube.com/channel/UCBybUCUG32o2sDfZQv4-cPg     Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could your network be the catalyst for content co-creation and scalable growth? In this episode of The Marketing Umbrella Podcast, Jakub Zajicek, founder of Demandi.co, shares insights on building businesses through collaboration and content co-creation. With a successful exit from SpeakOn Podcast (a podcast booking service) under his belt, Jakub now helps B2B teams create impactful content by leveraging their ecosystem of partners, customers, and employees. Through Demandi.co, Jakub is revolutionizing how companies approach content creation by tapping into their existing networks. His platform enables businesses to turn their ecosystem—from employees to partners—into content creators, maximizing reach and authenticity while minimizing effort. As someone managing Type 1 diabetes, Jakub applies the same principles of discipline and adaptation to both his personal and professional life. Here are the key takeaways from the conversation: Employees, partners, and customers can become powerful brand advocates Content co-creation broadens its reach by tapping into multiple networks. When brands, influencers, or experts collaborate, they introduce content to diverse audiences, increasing visibility, trust, and engagement. Why People Participate in Content Co-Creation Content co-creation provides a win-win opportunity, allowing participants to build their personal brands, attract leads, and enhance credibility by collaborating with industry thought leaders. On a personal level, participants gain recognition for their expertise while enjoying a streamlined content creation process that fits into their busy schedules. The Demandi.co Approach fuels growth through strategic partnerships and content co-creation, leveraging experts, brands, and influencers to expand reach, boost engagement, and deliver high-value content. Here’s how: Fully edited vertical videos for social media Done-for-you post copywriting Simple 15-20 minute recording process Tech infrastructure for seamless collaboration Focus on authentic thought leadership Implementation Tips Start small with internal teams. Set realistic expectations for video creation. Provide support and coaching when needed. Ensure high-quality output to encourage sharing. Focus on genuine expertise over promotional content. As a closing thought, "If you have 20 minutes a month, you can easily activate your network or create on your own. Most of the heavy lifting is removed!." Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk Connect with Jakub: LinkedIn: https://www.linkedin.com/in/jakubzajicek/  Demandi.co: https://www.demandi.co/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Struggling to Connect with Modern Buyers? Here’s How to Close More Deals In this episode of The Marketing Umbrella Podcast, Chelsea Olsen, sales expert and founder of Clohz, shares how modern sales techniques can help you connect with today’s buyers more effectively. With over 20 years of experience—15 of those mastering B2B sales on LinkedIn—Chelsea reveals strategies for building trust, standing out, and closing deals in the digital age. Through the Clohz community, Chelsea is helping sales professionals navigate social selling in a way that aligns with how modern buyers think and make decisions. Since most buyers are already 70% through their decision-making process before ever speaking with a seller, her approach focuses on creating strong LinkedIn profiles, delivering clear messaging, and fostering relationships that resonate with potential clients. Chelsea breaks down practical strategies for using LinkedIn beyond simple networking—turning it into a high-impact tool for building pipelines and maintaining client relationships. From optimizing your profile to crafting engaging content, her methods prioritize authentic engagement over automated outreach. Whether you're struggling with lead qualification or looking to strengthen your personal brand, this episode is packed with actionable insights to help you succeed in modern sales. Here are the key takeaways from the conversation: Buyers vet salespeople before booking calls, consuming 13 pieces of content on average before engaging. Sales reps must optimize their LinkedIn presence to convert passive viewers into prospects. The Three Pillars of Selling on LinkedIn Clear Messaging – Explain what you do in simple terms (5th-grade level). Right Targeting – Identify your ideal customer profile (ICP) by analyzing current clients. Effective Outreach – LinkedIn is just a distribution channel—use direct messages, content, email, and calls together for maximum impact. Don’t “pitch slap” or immediately ask for a meeting. Instead, start a conversation. Pre-qualify leads via direct messages instead of jumping straight to calls. Slow & organic growth is better. Prioritize genuine engagement over vanity metrics. Clearly explain what you do. Stop using jargon or vague marketing. “It’s not a riddle.” As a closing thought, "Embrace the power of genuine interactions, and let your professional persona reflect the true essence of who you are. Success lies in being real, not automated."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Chelsea: LinkedIn: https://www.linkedin.com/in/chelsea-olsen-sales-growth Instagram: https://www.instagram.com/chelseaolsenco/ CLOHZ: https://www.clohz.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Ready for the Relationship Economy Revolution? Peter Lisoskie, founder of Relatable and tech innovator, shares how the relationship economy revolutionizes how businesses connect with their customers. With a rich background that includes leadership roles at Nike and Hewlett-Packard and an impressive 18 patents, Peter shares insights that redefine marketing strategies. Relatable, Peter’s latest innovation, is an interactive video platform that prioritizes trust and personalization over traditional lead generation. It empowers businesses to create tailored experiences, giving customers the freedom to explore their journey and build meaningful relationships with brands. Peter also explains the five major online behavioral shifts, such as the decline of one-size-fits-all marketing and the rise of interactive, community-driven experiences. He discusses how businesses can adapt by focusing on demand generation, trust-building, and creating authentic human-to-human connections. This episode of The Marketing Umbrella Podcast is packed with valuable advice for marketing agencies, small business owners, and anyone looking to adapt to the changing marketing landscape. Peter’s expertise and innovative ideas will inspire you to rethink your approach and embrace the future of marketing in the relationship economy. Here are the key takeaways from the conversation: Behavioral Shifts in Marketing: Focus on creating personalized, interactive experiences that align with the consumer's journey, building trust and engagement rather than relying on transactional interactions. Modern buyers avoid direct sales contact and prefer self-directed research, making traditional cold outreach increasingly ineffective. People now demand tailored, relevant content rather than one-size-fits-all solutions. Category Design: Companies must develop a distinct founder brand rather than a faceless corporate identity to build trust and relationships with modern consumers. Shifting to Relationship Economy:  The shift from an attention economy to a relationship economy demands businesses move beyond lead generation to focus on building authentic human-to-human connections. Relationship-building in business should mirror human relationships: progressing through awareness, connection, engagement, trust, and affinity stages. Strategic Advice for Marketers:  Develop a Founder Brand - Showcase the founder’s perspective and voice to build trust and a relatable brand image. Move beyond faceless corporate interactions; consumers want direct engagement from leadership. Target the 97% - Focus on the majority of potential buyers who are not yet ready to purchase, rather than exclusively chasing the 3% ready to buy. Prepare for the AI Shift - While AI tools currently dominate marketing trends, their true integration with Web3 technologies will define the next wave of innovation. Adapt to Dark Social - Leverage private messaging channels for word-of-mouth recommendations, as these are increasingly critical in decision-making.   As a closing thought, "People do business with people they like, know, and trust. The relationship economy is not coming—it’s already here and growing.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Peter: LinkedIn: https://www.linkedin.com/in/petelisoskie Relatable: https://home.relatable.pro/. Try the Relatable Accelerator Program for free! In two short sessions, you’ll create your first interactive video and see real results—all during a no-cost trial. Message Peter on LinkedIn to start!   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How AI Can Help Small Businesses Level Up Their Marketing In this episode of The Marketing Umbrella Podcast, Adam Nathan, founder of Blaze AI and Almanac, shares how AI can simplify marketing for small businesses and agencies. With experience from the White House, Apple, and Lyft, Adam has created tools that make life easier for small teams trying to grow and succeed. Blaze AI acts like a virtual marketing assistant, helping businesses create, personalize, and manage content. It learns a brand’s voice by analyzing websites and social media, so every piece of content feels authentic. It can also transform a single idea into posts, blogs, or even full campaigns, saving businesses hours of work. Adam also talks about how AI is helping smaller teams compete with larger companies by making marketing tools more accessible and efficient. Whether it’s creating high-quality content quickly or freeing up time for bigger priorities, Adam’s insights show how AI can make a real difference. This episode offers practical tips and advice for using AI to improve marketing efforts and grow a business. It’s a must-listen for anyone looking to take their marketing to the next level without adding extra stress. Here are the key takeaways from the conversation: AI marketing tools are helping level the playing field, giving small businesses the ability to run sophisticated marketing strategies with ease. Advanced AI can handle content creation while keeping a brand’s unique voice and style intact. The most successful startups focus on simplicity, delivering quality, and learning as they go to adapt to challenges. Building collaborative networks and listening to user feedback are key to driving innovation and sustainable growth. Flexible AI tools can enhance marketing for a range of industries, from e-commerce to professional services. Prioritizing the right strategies and embracing constructive feedback are essential for building scalable and resilient businesses. Using smart technology is becoming critical for turning small businesses into high-growth opportunities.   As a closing thought, "Just because you're small doesn’t mean you can’t be great. With the right tools, you can scale your business, increase your impact, and spend more time on what truly matters."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Adam: LinkedIn: https://www.linkedin.com/in/adampnathan Instagram: https://www.instagram.com/adampnathan/ Blaze AI: https://www.blaze.ai/ Almanac: https://almanac.io/ Get Blaze CEO Adam Nathan's cheat codes to building and growing a $150M company in your inbox every week with Startup Tycoon. Powered by Adam's experience shipping product to millions, raising $46M, and hyperscaling to $7M+ in revenue in 15 months with only 25 people.   Subscribe here https://startuptycoon.com   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you building a business that serves your goals—or one that traps you in an endless cycle?   In this episode of the Marketing Umbrella Podcast, Jonathan Baker, head of the M&A practice at Punctuation, shares his knowledge in helping small to medium-sized marketing firms adjust their businesses to fit personal goals and get ready for successful sales. As a former business owner and seasoned advisor, Jonathan tackles the emotional and practical issues of growing, selling, and changing creative businesses.   Jonathan offers strategies for business owners to break free from the growth cycle, focusing on specific markets, clear financial records, and a strong client base to boost profits. He stresses the importance of regular business valuations and provides advice on navigating the emotional aspects of mergers and acquisitions. Additionally, Jonathan advocates for truth and integrity in the marketing industry to combat unfair practices.   Here are the key takeaways from the conversation:    Strategic business scaling transforms professional services firms by implementing targeted processes at critical employee growth milestones. Comprehensive business valuation can elevate agency worth by meticulously analyzing adjusted financial metrics, client diversity, and normalized ownership compensation. Niche market positioning amplifies agency value by creating laser-focused expertise and reducing competitive landscape complexity. Financial transparency can accelerate business attractiveness by maintaining pristine, straightforward accounting practices that simplify potential investor due diligence. Strategic long-term planning can optimize business potential by treating valuations as dynamic, iterative tools for continuous organizational development. Holistic agency assessment can expand buyer interest by evaluating organizational health beyond traditional revenue growth metrics. Proactive business preparation can maximize exit potential by building sustainable practices that attract diverse investor types. Honest market communication can strengthen business credibility by providing transparent insights into organizational challenges and growth trajectories. A diverse buyer ecosystem can provide strategic exit opportunities by offering multiple investment pathways for professional services firms. Business evolution can unlock entrepreneurial potential by continuously aligning organizational structure with the founder's original vision and goals.   As a closing thought, "In the world of M&A, it's not just about the numbers on a spreadsheet—it's about staying true to your vision and building a business that serves your purpose. Authentic growth comes from aligning with your values and ensuring your business thrives for the long haul."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jonathandavidbaker/ Punctuation: https://punctuation.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Can AI give your SEO the boost it needs to climb back to the top of search rankings?   Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get them back.   In this episode, Mike explains how AI can analyze competitor pages, revealing where they’re excelling and where your content has room to improve. This approach takes the guesswork out of SEO by showing you precisely what’s working in your industry and how you can adapt. He highlights that this use of AI makes SEO faster and less daunting, allowing brands to make data-driven decisions on content updates without wasting time.   Mike also emphasizes that, rather than fighting against Google’s ever-evolving algorithms, businesses should focus on staying relevant and adapting to changes. Rivalflow AI empowers brands to protect their rankings by focusing on quality content and meaningful updates, helping them stand out even among bigger players. By taking a strategic approach, Rivalflow enables businesses to keep their visibility strong and their rankings competitive.   Here are the key takeaways from the conversation:    AI is reshaping SEO by improving content and helping businesses boost their search rankings amidst rising competition. Incorporating customer feedback while staying true to the product’s vision prevents feature overload and ensures continued relevance. Modern SEO strategies use AI to assess content quality, transforming how content is evaluated and improved beyond just keywords. Adding personal voice, humor, and visuals to AI-driven content increases engagement and connects better with audiences. Launching a minimum viable product (MVP) and quickly iterating based on user feedback ensures product relevance and adaptability. AI tools are essential for marketing agencies to compete by streamlining content updates and optimizations across platforms.   As a closing thought, "AI tools can be your secret weapon for rising above the crowded SEO landscape with high-quality content.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Mike: LinkedIn: https://www.linkedin.com/in/mrspy RivalFlow AI: https://www.rivalflow.com/ SpyFu: https://www.spyfu.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could video-first demos be the secret to closing more software deals, faster? Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market. In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how offering free demo features can drive deeper engagement, and why tracking viewer behavior with analytics is a game-changer. Troy also talks about how AI and keyword searches can make the entire buying journey smoother and more personalized. Troy Munson is an accomplished Account Executive with over seven years of experience selling to medium and large enterprises. Beyond his primary role, he has built four successful side ventures: SoftLeap, Vocul, Refurl, and Dimmo. Both Vocul and Refurl were acquired, showcasing Troy's entrepreneurial drive and impact. Known for his engaging content, Troy has built an impressive LinkedIn following of over 30,000, generating more than 10 million impressions along the way. Troy’s insights will show you how to use video-first demos to improve lead generation, boost client engagement, and close more deals—all while making the sales process easier and more efficient. Here are the key takeaways from the conversation: AI integration offers personalized insights and data-driven analytics, enhancing user experiences in sales and marketing. Leveraging LinkedIn and understanding user behavior through analytics boosts B2B engagement and visibility. Offering free demos (such as video-first demos) with paid analytics creates a business model that drives customer engagement. Free demo access is a valuable tool for agencies seeking to attract leads and build client interest. Genuine storytelling combined with business goals fosters innovation and authentic connections. As a closing thought,  "True growth comes when we stop waiting for the perfect moment and start building with what we have right now."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk Connect with Troy Munson: LinkedIn: https://www.linkedin.com/in/troymunson Dimmo AI: https://www.dimmo.ai/ Troy Munson's Consulting: https://troymunson.co/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.   To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.   In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and speeding up sluggish sales cycles. Ashley provides actionable tips for identifying and addressing core business issues with AI tools and emphasizes the burgeoning role of the Chief AI Officer. She also discusses the importance of aligning marketing metrics with revenue outcomes, adapting to legislative changes, and how generative AI is shifting marketers' focus to more strategic roles.   Ashley’s expertise empowers business owners and marketers to elevate their roles by leveraging AI for strategic advantage. By prioritizing key metrics and outcomes, she helps agency owners move beyond routine tasks, enabling them to deliver greater value with integrity and intentionality. Interested in harnessing AI for your business growth? Ashley’s insights on The Marketing Umbrella podcast will guide you on where to start.   Here are the key takeaways from the conversation:   Integrating AI strategically into marketing can boost productivity and drive revenue growth.   AI effectively addresses core business challenges like data cleaning, customer journey insights, and speeding up sales cycles.   Staying informed about AI advancements requires focusing on specific use cases to avoid feeling overwhelmed.   The Chief AI Officer role is essential for effective AI implementation, emphasizing real-world experience and practical outcomes.   Aligning marketing metrics with revenue outcomes ensures marketing efforts lead to actual business growth.   AI tools should enhance value and uphold integrity, maintaining an ethical framework in their application.    As a closing thought, "AI isn't about replacing human roles; it's about amplifying our strategic thinking and creating new paths for business growth."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Ashley: LinkedIn: https://www.linkedin.com/in/ashley-a-gross/ Chief AI Officer: https://www.chiefaiofficer.com/ AI Workforce Alliance: https://aiworkforcealliance.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Is your content truly original, or are outdated plagiarism tools missing the mark?   In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial.   Why does being original matter? Jonathan breaks it down: unique content builds trust with your readers and pushes you higher in search results. This is more important than ever with so much AI-generated content online.   We also cover the challenges of detecting AI content and why better tools are needed for quality control. Plus, Jonathan shares his thoughts on future regulations, originality certification, and even a bit about his love for skiing and how he balances business with his personal values.     Here are the key takeaways from the conversation:   Adopting AI-powered plagiarism detection is essential for maintaining content integrity in today’s marketing and publishing industries. Original content is vital for building user trust and improving search rankings, and AI tools play a critical role in upholding these standards. AI detection tools enhance transparency between clients, agencies, and writers, even though occasional false positives may occur. The rise of AI-generated content has sparked concerns that could lead to government regulations aimed at balancing innovation with oversight. Personal stories from creators offer a deeper understanding of the technology, adding valuable context to the conversation. Marketing agencies can leverage AI tools to ensure content quality and transparency, enabling them to scale and grow more efficiently.   As a closing thought, "Maintaining originality in a digital age is not just a necessity but a competitive edge.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/ X (Twitter): https://twitter.com/JonGillhams Originality AI: https://originality.ai/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com