Is your content truly original, or are outdated plagiarism tools missing the mark?   In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial.   Why does being original matter? Jonathan breaks it down: unique content builds trust with your readers and pushes you higher in search results. This is more important than ever with so much AI-generated content online.   We also cover the challenges of detecting AI content and why better tools are needed for quality control. Plus, Jonathan shares his thoughts on future regulations, originality certification, and even a bit about his love for skiing and how he balances business with his personal values.     Here are the key takeaways from the conversation:   Adopting AI-powered plagiarism detection is essential for maintaining content integrity in today’s marketing and publishing industries. Original content is vital for building user trust and improving search rankings, and AI tools play a critical role in upholding these standards. AI detection tools enhance transparency between clients, agencies, and writers, even though occasional false positives may occur. The rise of AI-generated content has sparked concerns that could lead to government regulations aimed at balancing innovation with oversight. Personal stories from creators offer a deeper understanding of the technology, adding valuable context to the conversation. Marketing agencies can leverage AI tools to ensure content quality and transparency, enabling them to scale and grow more efficiently.   As a closing thought, "Maintaining originality in a digital age is not just a necessity but a competitive edge.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/ X (Twitter): https://twitter.com/JonGillhams Originality AI: https://originality.ai/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com