The Marketing Slice by Hurree

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The Marketing Slice by Hurree

Hurree

100 episodes

9 months ago

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...

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Entrepreneurship

All content for The Marketing Slice by Hurree is the property of Hurree and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...

Show more...

Entrepreneurship

Episodes (20/100)

The Marketing Slice by Hurree

#100 - Top Marketing Trends 2024: Future Insights and Predictions

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...

1 year ago

11 minutes

The Marketing Slice by Hurree

#99 - Getting the Most Out of ChatGPT: A Comprehensive Guide

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including: Setting goalsHow to train ChatGPTUsing promptsA/B testingThe ethics of using ChatGPTAnd more. Tune in to hear how to unlock the potential of ChatGPT a...

1 year ago

10 minutes

The Marketing Slice by Hurree

#98 - Inbound Marketing: What is it & Why You Need to Invest

In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing lo...

2 years ago

16 minutes

The Marketing Slice by Hurree

#97 - How Marketers Are Using GA4 to Track Their Audience & the User Journey

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their ...

2 years ago

9 minutes

The Marketing Slice by Hurree

#96 - AI Ethics: What You Need to Know

While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI. We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.We'll cover a range of topics, including:Traditional vs generative AIThe ethical issues of generative AIHow to practice responsible...

2 years ago

14 minutes

The Marketing Slice by Hurree

#95 - How Companies Are Already Using AI (And How You Can Too)

AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:SephoraAmazonGoogleLyftSpotifyStarbucksAnd more...If you'd like to read along or want access to the text, just visit our blog.And don't ...

2 years ago

15 minutes

The Marketing Slice by Hurree

#94 - Game-Changing Marketing Campaigns That Shaped History

What does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today.In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have o...

2 years ago

13 minutes

The Marketing Slice by Hurree

#93 - The Top Marketing Trends of 2023

Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well. Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared. That can make it difficult to forecast what's coming and incorporate that into any plans.This episode should help with that. We look at a brief summary of what happened in marketing in 202...

2 years ago

12 minutes

The Marketing Slice by Hurree

#92 - 8 Tips from Real Companies to Make Your Meetings More Productive

Meetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings. We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including:ShopifyAmazonGoogleTripping.comModal FormsAnd mo...

2 years ago

8 minutes

The Marketing Slice by Hurree

#91 - 8 of the Biggest Excel Mistakes of All Time

Since it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way. Listen to this episode to find out how some of the largest companies in the world including Kodak, Ba...

2 years ago

9 minutes

The Marketing Slice by Hurree

#90 - Key Metrics To Measure Brand Awareness

Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. Listen to the episode to find...

2 years ago

7 minutes

The Marketing Slice by Hurree

#89 - 9 Brands That Will Inspire Your TikTok Strategy

TikTok has become a social media juggernaut. It is far and away the fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together ...

3 years ago

11 minutes

The Marketing Slice by Hurree

#88 - This Psychology Principle Will Make Your Dashboards More Powerful

The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information. One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images. So, what does this have to do with dashboard design? In short, everything, given that the gestalt principles define how humans perceive the world....

3 years ago

8 minutes

The Marketing Slice by Hurree

#87 - How to Choose the Right KPIs for your Dashboard

Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success. For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose...

3 years ago

9 minutes

The Marketing Slice by Hurree

#86 - Employee Engagement Strategies that Actually Work

Did you know an engaged workforce can increase profits by up to 21%?It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. In this episode, we'll go through:What is employee engagement?Why is employee engagement important?Data-backed strategies to engage your employees betterAnd more!If you'd like to read about employee engagement, you can...

3 years ago

10 minutes

The Marketing Slice by Hurree

#85 - Email Metrics to Include on Your Dashboard

In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new...

3 years ago

10 minutes

The Marketing Slice by Hurree

#84 - How to Use a Dashboard for Project Management

In this episode, we show you how you can more effectively manage your projects using data dashboards.Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.In this podcast, you'll learn:What a dashboard isThe benefits of a dashboardH...

3 years ago

7 minutes

The Marketing Slice by Hurree

#83 - The 11 Social Media KPIs You Should Really Be Tracking

In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task. It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social me...

3 years ago

11 minutes

The Marketing Slice by Hurree

#82 - Stop Measuring These Vanity Metrics in your Marketing Campaigns

In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need. While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metr...

3 years ago

12 minutes

The Marketing Slice by Hurree

#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them)

In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the m...

3 years ago

10 minutes