Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...
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Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...
#82 - Stop Measuring These Vanity Metrics in your Marketing Campaigns
The Marketing Slice by Hurree
12 minutes
3 years ago
#82 - Stop Measuring These Vanity Metrics in your Marketing Campaigns
In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need. While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metr...
The Marketing Slice by Hurree
Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read al...
