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The Irresistible Factor
Kristi Bridges
183 episodes
2 days ago
Reinventing Practitioner Commerce with Jon Armstrong When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was GetHealthy.store, a turnkey e-commerce and marketing platform that gives health and wellness professionals custom storefronts, operational support, and access to thousands of vetted, clinical-grade products. Key takeaways from our conversation: ...
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Marketing
Business,
Entrepreneurship,
Health & Fitness
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Reinventing Practitioner Commerce with Jon Armstrong When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was GetHealthy.store, a turnkey e-commerce and marketing platform that gives health and wellness professionals custom storefronts, operational support, and access to thousands of vetted, clinical-grade products. Key takeaways from our conversation: ...
Show more...
Marketing
Business,
Entrepreneurship,
Health & Fitness
Episodes (20/183)
The Irresistible Factor
Reinventing Practitioner Commerce with Jon Armstrong
Reinventing Practitioner Commerce with Jon Armstrong When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was GetHealthy.store, a turnkey e-commerce and marketing platform that gives health and wellness professionals custom storefronts, operational support, and access to thousands of vetted, clinical-grade products. Key takeaways from our conversation: ...
Show more...
2 days ago
43 minutes

The Irresistible Factor
Leading from Within with Gary Seelhorst of Prime Peak Executive Coaching
After two decades in biotech and a near-fatal heart attack at 43, Gary Seelhorst realized that success without self-awareness isn’t sustainable. He left corporate life to build Prime Peak Executive Coaching, a practice that helps leaders align peak performance with personal well-being. What started as volunteer work guiding veterans through career transitions has become a fast-growing, referral-only coaching business for executives and founders. Key takeaways from our conversation: Wellness d...
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1 week ago
41 minutes

The Irresistible Factor
Turning Data Into Healing with Mette Dyhrberg of MuneHealth
Economist turned founder Mette Dyhrberg didn’t plan to enter healthcare; she just wanted her life back. After collecting six autoimmune diagnoses in her twenties, she started tracking everything she was doing, eating, and feeling for months and months. She then used that data to uncover the cause of her symptoms and reverse them within 16 months, something that the medical community was not able to do. That personal discovery turned into MuneHealth, a platform created to help patients with au...
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2 weeks ago
37 minutes

The Irresistible Factor
Taking Cues from Travelocity in Healthcare with Dr. Cristin Dickerson
Radiologist turned founder, Dr. Cristin Dickerson, didn’t plan to run a company, she just wanted to do her job. But after seeing hospital acquisitions triple imaging prices and claims processes fail patients and doctors alike, Dr. Cristin looked to an unlikely category to find a solution. She built Green Imaging: a “Travelocity-style” marketplace that buys unused scanner time, bundles the entire episode of care, and passes transparent savings to employers and patients. Key takeaways from our ...
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2 weeks ago
36 minutes

The Irresistible Factor
From CPG Founder to Investor with Kelly Spillane
“It was very hard to accept, but I had to face the reality that our business was never going to give us the return we deserved. That was a mature set of decisions, to give up on dreams and accept defeat,” she says. As you can see, Kelly Spillane has lived both sides of the CPG journey. She started in Ireland as a founder, building a jam and marmalade company with her sister and even landing on supermarket shelves and high-end delicatessens in Paris, London, and New York. But after years of in...
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1 month ago
39 minutes

The Irresistible Factor
Building a Global Wellness Movement with Matt Soule, Founder of Cold Club
What began with Matt’s own martial arts injury grew into a business model that now includes international instructor training, wellness retreats, and tailored protocols for everyone from elite athletes to entrepreneurs. His story is both exciting and inspiring. But building Cold Club hasn’t been easy. Matt has had to navigate the realities of entrepreneurship, scaling globally, wearing every hat, and planning for sustainable growth in a crowded wellness industry. 3 Key Takeaways 1. Buil...
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1 month ago
40 minutes

The Irresistible Factor
How an overlooked health issue became a real business. An interview with Emily Stein, Co-Founder and CEO of Teef and Primal Health
For Emily Stein, the path from Stanford scientist to startup founder wasn’t straightforward. What began with a deeply personal motivation, preventing her grandmother from losing more teeth after a stroke, has turned into building Primal Health, an international company tackling one of healthcare’s most overlooked problems: oral health. Emily has led Primal Health through the challenges of launching products in both the human and pet markets, raising capital in a tough environment, and educati...
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1 month ago
46 minutes

The Irresistible Factor
Advice on selling in the Healthcare Space with Brendan McAdams, Founder of Kiinetics
If you’re trying to sell ideas, products, and technology in the Healthcare industry, this podcast is for you. For Brendan McAdams, sales in healthcare isn’t about pushing products, it’s about creating real fit, listening deeply, and helping founders build businesses that last. As the founder of Kiinetics, Brendan has worked with health tech startups and entrepreneurs to navigate one of the toughest industries out there: selling into hospitals, payers, and health systems. With a career spannin...
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1 month ago
38 minutes

The Irresistible Factor
Turning Burnout Into a Business: Aisha Chottani’s Mission With Drink Moment
After nearly burning out at her high-pressure job, Aisha Chottani knew something had to change. She swapped caffeine for meditation, cut sugar from her diet, and started paying attention to how she felt. The results were transformative, and they sparked the idea for Drink Moment. Launched in 2020, Moment is a functional beverage brand inspired by the feeling you get after meditating. With no caffeine, alcohol, or added sugar, each can is infused with adaptogens to help reduce stress, support ...
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2 months ago
35 minutes

The Irresistible Factor
How intuition led this founder to start a business and a movement with Roger Ford
When Roger Ford heard the word “move” during a late-night meditation, he didn’t expect it to uproot his life. But within weeks, he and his wife had sold their healing center in the UK, bought a home in California online, and launched a brand-new chapter. That leap of faith became Healing in America, a nonprofit dedicated to making energy healing more accessible and more credible within the U.S. healthcare system. “We teach people to follow their intuition,” Roger says. “So we had to live that...
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2 months ago
28 minutes

The Irresistible Factor
How a boutique brand competes in a crowded global market. A topic all brands looking to scale can learn from with Lisa Boduch.
Lisa Boduch is taking it head-on, with a career that began in the salon and evolved into national leadership roles. She understands both sides of the beauty industry. Now serving as VP of Sales and Education at Alfaparf Milano, Lisa is applying decades of experience to drive growth for a professional Italian brand that’s stayed intentionally boutique. Her approach? Clear identity, disciplined storytelling, and meaningful innovation. In an industry often crowded by copycat products and big-box...
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2 months ago
37 minutes

The Irresistible Factor
Reshaping Healthcare. A 90-Day Workout for Practitioners with Shareef Mahdavi
“PX stands for patient experience,” says Shareef Mahdavi, founder of the PX Movement. “My mission is to change the way that patients experience going to the doctor.” With PX90, he’s applying his decades of experience in healthcare and customer service to help practices rethink their environments, retrain their teams, and rebuild trust, starting with a 90-day, exercise-themed program that includes warm-ups, cool-downs, and strategic “workouts.” At its core, PX90 is about the mindset of the phy...
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2 months ago
39 minutes

The Irresistible Factor
Alively Is Changing How Companies Approach Employee Wellness with Lou Zameryka
“You should always be heading toward something you’re proud of,” he says. “Something that feels like a meaningful contribution.” That’s why, after a career negotiating some of the biggest deals in the travel industry, Lou Zameryka decided to build something with a much deeper impact. That mindset led Lou and his co-founder, Andrew, to the much-discussed notion of healthspan. Instead of asking how long people can live, they started asking: How well can they live? The answer: Alively, an ...
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3 months ago
45 minutes

The Irresistible Factor
Nodal Brings Ethics and Technology to Surrogacy with Brian Levine
Dr. Brian Levine wears two hats: founder of Nodal and founding partner at CCRM New York. His career began with a passion for genetics, but over time, it grew into something bigger, helping families. “I’d have to say, it’s been one of my greatest achievements, having the opportunity to work here and provide care to patients,” he shares. At Nodal, Levine set out to challenge an industry that was burdening hopeful parents with high fees and long waits. He saw an opportunity to build a transparen...
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3 months ago
34 minutes

The Irresistible Factor
If you can’t find it, build it! With Peter Conroy
After struggling to lose weight and finding existing fitness apps confusing or ineffective, Peter Conroy, former investment banker and now healthcare advocate, decided to build his own solution. That decision led to The Difference App, a predictive, AI-powered tool that helps users track weight with greater accuracy and personalization. Conroy’s approach centers around TrueBurn™, a proprietary algorithm that adjusts your estimated calorie burn based on your actual daily weight changes and oth...
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3 months ago
38 minutes

The Irresistible Factor
The Scale Was Only The Beginning For A Company With A True Purpose with Paul Buckley
For Paul Buckley, U.S. Director of Sales and Marketing at Withings, joining the company was about more than a new role. “I wanted to do something that makes a difference in people’s lives—and Withings does that every day,” he says. Withings has been innovating since 2009, when it launched the world’s first smart scale. Today, the brand is known for pushing the boundaries of connected health, creating devices that help people track and understand their bodies well before problems arise. Key ta...
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3 months ago
33 minutes

The Irresistible Factor
No shortcuts, just smart execution with Anthony Kjenstad.
“There is no secret sauce of overnight success—it’s just a constant ‘what’s next.’” — Anthony Kjenstad, Founder & CEO of Firefly Recovery Anthony Kjenstad didn’t set out to build a consumer brand. But after a career in medical device distribution and a request to solve a real problem, helping patients prevent blood clots post-surgery, he developed a wearable recovery device now used by elite athletes across the country. Today, Firefly Recovery serves college and professional sports teams,...
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4 months ago
41 minutes

The Irresistible Factor
Are Robots the Future of Massage? with Eswar Priyadarshan
Aescape isn’t replacing therapists—it’s expanding access. And for health tech founders, it’s a masterclass in engineering innovation that sticks. At Aescape, innovation isn’t theoretical. It’s tactile. Their intelligent massage tables, powered by robotic arms and therapist-recorded movements, are about to transform how we recover, relax, and train. With over 60 installations across luxury hotels, fitness clubs, and elite sports facilities, Aescape is proving that robotics can deliver human-qu...
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4 months ago
30 minutes

The Irresistible Factor
The Business of Birth: Scaling Smart, Compassionate Care at Partum Health with Emily (Steinberg) McCareins
"Our aim is really to find mechanisms by which we can reach more families." — Emily (Steinberg) McCareins What started as a pandemic-era pilot has become one of the most ambitious care models in maternal health. Partum Health delivers a full suite of perinatal services, from doula care and pelvic floor therapy to lactation and behavioral health, through an innovative hybrid model that meets families where they are. Emily joined Partum after years in healthcare consulting and an MB...
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4 months ago
30 minutes

The Irresistible Factor
Rebuilding Telehealth from the Inside Out, with Mark Noble
“We’re saving people’s lives every day, and that’s the driver behind what we do.” — Mark Noble Mark Noble isn’t leading a startup; he’s reinventing a legacy. As CEO of ViTel Net, one of the earliest telehealth companies in the U.S., he’s helping health systems deliver smarter, faster, more integrated care. With patented tech that embeds directly into hospital EHRs, ViTel Net enables everything from telestroke and telepsychiatry to full-scale, cross-system workflows. The goal? Make hybri...
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4 months ago
40 minutes

The Irresistible Factor
Reinventing Practitioner Commerce with Jon Armstrong When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was GetHealthy.store, a turnkey e-commerce and marketing platform that gives health and wellness professionals custom storefronts, operational support, and access to thousands of vetted, clinical-grade products. Key takeaways from our conversation: ...