With out complaining too much, I’m sick of seeing marketing experts teach CONTENT PILLARS INCORRECTLY 🙄. Like, if you are managing clients and doing 1:1 coaching on this you would like it to be the correct info huh?
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I think this is WHY there is so much confusion around it. Because one ‘EXPERT’ is saying one thing and another something else.
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SOO, let me break it down for you.
Because man… if I see one more social media manager on INSTAGRAM say that your CONTENT PILLARS are educational, entertaining, inspirational + promotional - I’ll tear my hair out 🥵
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I’m sorry but I’m over it!
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Making it look pretty doesn’t make the information CORRECT 🙃 (currently shaking my head as I’m writing this).
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CONTENT PILLARS are unique to YOUR PAGE.
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They are NOT general topics, they are what support your entire strategy and are needed for you to then address what I call VALUE, CONNECTION + PROMOTIONAL content.
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And if you are still confused, comment below + I’ll help you out.
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P.S This is what happens what you copy other peoples content and don’t create it from own education and experience. You start teaching the WRONG information. Don’t do it ppl!
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Canva’s brand new AI feature, Magic Studio, just launched last week…
There are so many cool things that you can now do, but there are three that I want to talk about in particular. I think these will be the most useful for creating your own social media designs.
My fav so far is definitely the new graphic spell checker! Thank you Canva.
If you've been using it let me know what you've been loving!
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Black Friday and Cyber Monday is slowly creeping up!
So here is some information:
- How to decide to be part of it
- How to prep your content/ what you need to do
- Structuring your content to grab attention
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
A few months ago I was chatting on my stories about Navy's sleep and how there wasn't much of it and I was really struggling to work. I was so exhausted and couldn't see the light at the end of the tunnel.
Georgie slid into my DMs and gave me some really helpful advice. She was saying the further I went away from birth it would get easier and harder at the same time.
Easier for me to find myself and be able to work and function, I would find more of my groove with Navy but at the same time she is changing so quickly.
The key word for me throughout all of this has been surrender and bringing myself back to how while some things may be hard, they aren't permanent.
A few months on and we are getting some more sleep! And I can function a little more.
I'm excited for Georgie to share some of her story and advice with you too.
If you are a mama with your own business or want to start one, you will love this episode.
Follow Georgie here: https://www.instagram.com/the_womens_collective/
If you liked this episode of have any questions please reach out and let me know!
The last 6 months have redefined the word surrender for me.
Not just to motherhood but to business.
Even with a plan and preparation things change.
So much happened that took me and the biz completely off-guard and when things like this happen it can be hard to see why and trust it.
Downsizing had to happen.
I know I wouldn't have been able to manage mentally or physically if we were growing at the rate we had been going for the last two years.
It had to happen though.
To be more present in both mum life and my work.
While it was hard, I know that getting through it has made both be and my business stronger.
It forced me to level up.
It forced me to be more particular with my clients and more precious with my time.
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Chelsea is a mum of 2 beautiful boys and owner of The Business Edit. She was one of the first people that did my Instagram for Business Course over 3 years ago and since she created an amazing business herself, offering marketing and biz support to others. We had a lovely chat about juggling business and mum life, some of the struggles and she also shared some great tips with us!
Follow Chelsea: https://www.instagram.com/thebusinessedit.co/
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
I asked what you want to hear and one of the topics was motherhood, there is so much that can be discussed. I can't believe I have a 6 month old daughter 🥹!
For me motherhood is something that I didn't know how much it was missing from my life until Navy was born - my heart completely cracked open.
My journey - 6 months into it, its been the most incredible chapter of life - where do I start? The beginning?
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
AI is blowing UP 💥; it’s kind of scary what it can do, don’t you think? I can literary hear my parents thinking the same thing about the invention of the internet 🤭
Many people fear it will replace jobs, even I’ve started to question what’s real anymore… but what if instead of fearing it we embraced it to be better and more effective? Could this even be possible?
When Photoshop first came out it was feared by photographers + artists - but it became a tool used by industry experts to improve the quality of their work! BUT NEVER TO REPLACE THEM 👌🏼
So how can it assist you? The first thing is knowing what to say or ask. Knowing what to ask can be tricky, so let’s break it down!
Remember, the key to effective communication is clarity, YES, even with AI 😅
FOR EXAMPLE
👉🏾Instead of asking
“Suggest some creative marketing strategies for my online store.”
✅ Ask this instead
“I run an online store that sells handmade, eco-friendly skincare products. Our target audience is primarily women aged 18-35 who are interested in sustainable living. We’ve seen success with Instagram and Pinterest, but our email marketing seems to be falling flat. Can you suggest some creative marketing strategies to improve our email engagement and also attract more customers through social media?”
In this case, you’ve provided context about your business, identified your target audience, and explained where you’re currently seeing success and where you’re facing challenges.
This allows the AI to generate more relevant and effective advice.
When you’re clear and detailed, AI can be an invaluable tool for your business growth. Have you been using it?
PLEASE NOTE that it should never be used to replace your work. Nothing will compare to your own genius and creativity.
The data on there is also only until Sep 2021, so keep this in mind when chatting away.
So unless you’ve been living under a rock for two weeks you probably would have heard about Instagram’s new Twitter-inspired app, Threads…
Now that I’ve been playing around with it for a while, here are my thoughts.
Let’s start with what it is for those who might not know. It’s pretty much exactly the same as Twitter. If there’s anything Instagram is known for, it’s copying other apps.
Stories = Snapchat
IGTV = YouTube
Reels = TikTok
And now Threads = Twitter
There’s a lot of chatter about how people think it will fade as quickly as Clubhouse or BeReal, but here’s the thing, Instagram takes the best parts of the apps that are successful.
Recently the vibe on Twitter has changed (since Elon bought it). There’s been lots of change and people aren’t happy about it.
And I think that’s the reason so many people - 30 million people in the first 48 hours - took to Threads. The platform promotes kindness and community. It has really stripped everything back and is almost like OG Instagram in a way.
If you’re mean or a bully in any way you can have your account deactivated. I have actually already seen this happen to people. It’s really different to what we have seen on almost every other platform.
The key features
👉🏼 You can post up to 500 characters (longer than the 280 on Twitter)
👉🏼 You can add links to your posts
👉🏼 Hashtags don’t work (still to come)
👉🏼 You can’t flick between different Threads accounts like you can on Instagram
👉🏼 It is connected to your Instagram account, so you’re not creating a new account
👉🏼 You can have a public or private account
👉🏼 You can post videos up to 5 minutes long, gifs, and photos
Hey there, I'm back and kicking off with my birth story and my journey juggling business with a newborn.
So much has happened in the last 3.5 months, it's been a wild ride to say the least. I thought this would be the perfect episode to come back with.
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Ever wondered what it's like to run a business with 3 kids? I sat down with Mon owner of Woven Kids - an amazing label that she has built over the last 3 years. Mon designs everything herself, brings it all to life, does her own marketing, runs her whole biz all being a mum of 3. She's such an inspiration to all the mamas out there wanting to start a business. It can be done!
Follow Woven Kids: https://www.instagram.com/woven.kids/
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Have you ever wanted to know how to create a media kit, or what even is one and why is it important to have? Whether you're a business, influencer or content creator, in today's episode Ruby and I discussed everything you need to know when creating your own media kit.
Follow Ruby: https://www.instagram.com/ruby.consultants/
[Freebie] Key Dates for 2023 Content Planning - https://elamazurcreative.mykajabi.com/offers/zTTjazNU
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Everyone is always trying to HACK the Instagram algorithm so in today’s episode let me break it down for you! So many biz owners are wanting to do the bare min and get the max results, they are not posting consistently, content quality is low, copying ideas, not speaking to anyone, not encouraging engagement or conversations, not using video or hashtags... the list goes on!
Knowing this info can be a huge advantage to you, if you work in social media management or if you’re a business using Instagram, trying to get your content in front of more people!
Mosseri said in one of his reels that: The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post," says Adam Mosseri, Head of Instagram
Meaning what Instagram shows you in the feed is dependent on: the time spent on a post, whether are you likely to like it, whether are you likely to comment, save or tap on their profile.
Anyway have a listen and if you have any questions feel free to slide into my DMs.
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Ever wanted to start your own podcast? There are so many amazing benefits to doing this, so in this episode, I interviewed podcast manager and editor Cass Ponton. She has an incredible business helping others with all their podcasting needs. So I thought who better to chat to about this?
She gives us so many tips on how to start a podcast, from the podcasting equipment you will need, what platforms to use and how to make a plan.
If listening to this has made you want to get started here's how you can get in touch with Cass:
Instagram: https://www.instagram.com/goodchatmedia/
Strategy Call: https://calendly.com/theecoassistant/podcast-launch-strategy-session?month=2023-01
https://www.goodchatmedia.co/links
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Something Elsa and I spoke about is this massive marketing trend of using your income as your main marketing message. While it applies to some businesses for others it seems like they are just jumping on the bandwagon and it's hard to know who to trust.
Elsa brought up a good point that many people LIE and there is an era of false advertising on the rise, with very little consequence. In this episode, we have a great chat about this as well as give you a few other areas of marketing to focus on in 2023.
Follow Elsa: https://www.instagram.com/elsa_mitchell_/
Work with Elsa: https://elsamitchell.com.au/action-to-profit/
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
It’s so easy to OVERTHINK everything we do + create an excuse to do nothing at all.
So how do we get ourselves out of this cycle to actually try, to show up, create content, and find our people online so we can build a business?
In a coaching session, I got asked how did I do this.
I’ve now been doing it for 4 years and it’s not a reel going viral that built my business + community.
It was having a super clear vision, not being afraid to try different things and see what works and what doesn’t, reaching out + collaborating, engaging with others and showing up even if I was scared of what people might think.
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
This was such a wholesome conversation and honestly, I could have spoken to Mia all day. Mia is a business coach for introverts! And being an introvert herself she tells me all about her journey into the online space. I resonated with so much of what she was saying. Also a fellow introvert, I know what it's like to be shy or a little bit more reserved than others AND how to turn this into a superpower.
Follow Mia: https://www.instagram.com/miabrox/
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
Are you missing key dates for content every month? Maybe something comes up on the gram and you've been like DAMN I wish I knew about this sooner and it's too late to create your perfect post idea 💡In today's episode I take you through how to never miss an important date in your marketing again and the resource I have created for you to make it a whole lot easier!
📆 This guide has EVERY DATE you need to know for the ENTIRE YEAR, so you won't miss any and have more ideas when it comes to creating each month.
Download it straight to your INBOX 💌 + start using it today! https://elamazurcreative.mykajabi.com/offers/zTTjazNU
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/
The countdown is officially ON until my baby girl arrives so I thought I would run you through how I am planning to take time off while running a business.
Also if you are a mama listening to this and have any tips or good advice for me please feel free to slide into my DMs!
[NEW FREEBIE] 2023 Key Dates for Content Planning: https://elamazurcreative.mykajabi.com/offers/zTTjazNU
If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you!
Ela Mazur Creative: https://www.elamazurcreative.com/
GET IN TOUCH: hello@elamazurcreative.com
Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber
Instagram: https://www.instagram.com/elamazurcreative/