Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.
All content for The How to Do Marketing Show is the property of Jane Hillsdon in association with Morgan Media and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.
This will be the last episode of The How To Do Marketing Show that I record. In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career. Thank you for being a listener of The How To Do Marketing Show!
Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone. I certainly didn’t. And I’m embarrassed to admit that until I met Katherine Collins, a graphic designer that specialises in creating accessible documents, I had never really spared a thought about the importance of making marketing material more accessible. In this episode, Katherine talks about what document accessibility is and how we can all start to make our communications more inclusive. If you are interested in checking out the Website Content Accessibility Guidelines – you can see them here: https://www.w3.org/TR/WCAG21/ Also, if you want to make your Word docs more accessible, if you are using a Mac, you will see a big button that says ‘Check Accessibility’ in the tool bar in when you are in the ‘Review’ tab. If you’d like to find out more about Katherine’s business; KC and the Graphics Bandwagon, visit: kcandthegraphicsbandwagon.com.au/ (you can also sign up for her fab newsletter here too.) If you’d like to connect with Katherine on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kathryn-collins-4375a516/
It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.
We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through. So how can you do this with the words that you use? In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are truly connecting with their customer. Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content. If you’d like to find out more about The Audience Success Formula click here: https://www.candocontent.com/audience-success-formula If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/ And her very fabulous website is here: https://candocontent.com/
Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing. The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up. Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results.
It seems that these days, just about everybody is a marketer. It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing. So, when it comes to marketing, how do you sort the wheat from the chaff? Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification. The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketers marketing knowledge and skills in practise. Kristie and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence. And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing. If you’d like to find out more about Wink, visit: thinkwink.com.au If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/ And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/
Have you ever wondered what you need to include in business award submission to make it the winning submission? Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering. However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science. One person who knows exactly how to write winning award submissions is Heather Marano from Green Door Co, a communications consultancy who specialise in exactly that. In this episode Heather shares: What makes a business award worthy Her top tips for writing a winning submission A deep dive into what the Telstra Business Award (probably Australia’s most revered business awards) process looks like How businesses can prepare for a business award submission and What mistakes to avoid when writing a business award submission If winning a business or industry award is one of your goals for this year, then this is an episode you can’t miss. If you’d like to get Heather and her team to help you with your business or industry award submissions, you can find her at https://greendoorco.com.au/ or on LinkedIn - https://www.linkedin.com/in/heathermarano/
Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing. What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result? Do I still need to show up when I’m on holiday? What if I run out of things to say? In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand. Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health. I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses. In the marketing strategy, I had suggested that the existing branding that Liz had in place for Kids Heart Pilates didn’t seem to accurately reflect the positioning of her fun and heart-felt business. The existing brand, while playful, was not as energising as it could be and frankly, needed to be in order to appeal to the various Kids Heart Pilates stakeholders that included the kids that absolutely love her pilates!! Find out what happened next by listening to this inspiring story about how branding can truly energise a small business. If you’d like to find out more about Kids Heart Pilates, you can check Them out on Instagram here: https://www.instagram.com/kidsheartpilatesau/ You can find out more about Liz here: https://www.instagram.com/lizzydaep/
This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at You’re One and Only; a brand and design agency that uses design as a tool for connecting with real people. Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you are a sucker for clever design, then you’ll love their stuff. Tara shares how she brings her brands to life so beautifully. I also talk to Tara about Instagram reels, because Jeez she nails these. She shares how her confidence plays a big part in bringing her brands to life so well. This is such an important point when the people in your business are featured heavily as part of your brands storytelling, you really do have to bring the confidence to the table to pull it off. This interview is bursting with awesome tips around branding and design. Enjoy!
Branding can mean many things to different people. Some people think that a companies brand is referring to their logo and the colours they use in the marketing collateral. Some people think of branding as marketing. Some people think brand refers to the reputation of a company. And you know what? All of these definitions are true. Brand incorporates all of these. In this episode, I talk with Jodie de Vries, Managing Director of the multi-award winning branding agency; Tiny Hunter. Jodie describes herself as part creative, part nerd. She has a lifelong love of problem-solving, and thrives on the power of design and collaboration to transform businesses. In our chat, Jodie talks about the difference between branding and marketing, she shares what the foundations of an excellent brand are and how having a powerful brand can financially and otherwise benefit a small business. Jodie also recommends who in the business should be stewarding the brand as well as some of the elements of branding that can sometimes be overlooked. If you’d like to find out more about Tiny Hunter, you can check out their website here: https://tinyhunter.com.au/team/jodie-de-vries/ Or you can follow them on Instagram here: https://www.instagram.com/wearetinyhunter/
Six of the most frequently asked questions I get asked about marketing are: When it comes to marketing – where on earth do I start? Which marketing channel should I use? How can I ensure a consistent source of leads / customers? When is the best time to post on social media? Do I really need a blog – do I really need to do reels? How do I know if my marketing is working? And in this episode, I answer them all for you! If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well. In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction. Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own financial planning business. She started Endurance Financial four years ago with the mission to help female business owners make educated financial decisions that reflect their business objectives and life values. In this episode Amanda shares why it’s so important that we not only understand but also that we actively track the key numbers in our business. She shares with us, which numbers we should be monitoring on a regular basis and what some of the consequences might be if we choose to ignore our numbers and simply hope for the best! You can find out more about Amanda’s course – Financially Fit Women here: Follow her on Instagram here: https://www.instagram.com/endurancefinancial/
One of the biggest challenges small business owners face when it comes to getting their marketing done is ‘not having the time.’ A small business owner typically wears many hats and can often feel stretched between pillar and post on a daily basis. And if we are not careful, we can fall into spending our days being ‘busy’ and yet being completely unproductive. The trouble is, as far as I know, no-one has worked out yet how to fit that additional hour into the day so that we are able to get everything done that we need to. We are stuck with our 24 hours and our 7 days a week. And once we accept that, we can start to make choices about how we prioritise our tasks within those 24 hours. Time management is one of the most important skills for us as business leaders to master if we want to actually ensure that we are working on meaningful tasks. Michelle Broadbent is a Business Strategist who works with female entrepreneurs to implement smart, strategic and practical solutions that will elevate their business and give them the space to flourish in their zone of genius. This includes helping them to become the boss of their own time. In this episode she shares some practical tips as to how we can create a winning work week by effectively managing and prioritising our time. You can find Michelle here: https://www.michellebroadbent.com.au/ and she is also really active on Instagram here: https://www.instagram.com/michbroadbent/ and LinkedIn here: https://www.linkedin.com/in/michellbroadbentbusinessstrategist/ To download Michelle’s My Winning Week template, click here: https://www.michellebroadbent.com.au/your-winning-week/
Do you know that on average, for every dollar spent on email marketing, it generates a $38 return? Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
Have you included email marketing on your list of marketing tactics for this year? In my experience email marketing is one of the most underutilised marketing channels and ironically it can be one of the most effective. Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
Stacey Hughes lives and breathes social media advertising, particularly Facebook and Instagram. She started working in this space when her and her husband were launching online courses and generating over half a million dollars of revenue from their Facebook Ad strategies. Stacey has some awesome advice and some great insight into what kind of social media ad strategies and content we’ll want to get on board with in 2022. If you’d like to find out more about the Facebook Ad courses that Stacey has developed for small business owners, you can contact her here: https://www.staceyhughes.co/home
Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat. Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully. When we can inspire others with our purpose, we tackle these challenges with more support. In this episode Christine and I talk about how as marketers, it’s our role to communicate this purpose. And there’s a few ways that we can do this, including strategically partnering with another organisation that aligns with your purpose. If you are interested in attending The Hunger Project Immersion weekend in May 2022, then you can find out more about it and express your interest here https://join.thp.org.au/event/victorian-leadership-weekend If you would like to get in touch with Christine, you can email her chris@peeplcoach.com or phone her 0438 833 543 or check her out online: www.peeplcoach.com and https://www.linkedin.com/in/christinekhor/
Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.
