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The Growth Theory - Grow your ecommerce or DTC brand.
Andrei Negrau @ Cartloop
14 episodes
9 months ago
Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop.
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Marketing
Business,
Management,
Entrepreneurship
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All content for The Growth Theory - Grow your ecommerce or DTC brand. is the property of Andrei Negrau @ Cartloop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop.
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (14/14)
The Growth Theory - Grow your ecommerce or DTC brand.
How to Disrupt an Industry with Eric Glader from Powerdot
Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. Listen to this episode to hear Eric's story from pre-launch to building an 8-figure global brand that's changing the world.
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5 years ago
59 minutes 22 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOn
Eric Toczko is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more. Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months.
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5 years ago
42 minutes 22 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGym
Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them. In this episode, Tuoyo Memuduaghan, co-founder of BionicGym, walks us through the process of crowdfunding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed its initial goal of raising $20,000 by far, ending up with just under $4M in record time.
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5 years ago
41 minutes 9 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Inventing a Multi-Million Dollar Sport with Chris Meade from Crossnet
CROSSNET is the world's first four square volleyball game that you can set up on various surfaces: sand, grass or indoors. Chris Meade, co-founder of CROSSNET joined Andrei to talk about how they went from a small DTC company to a solid retail brand with products across 1500 stores in the USA.
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5 years ago
34 minutes 2 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets
In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep. In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales.
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5 years ago
46 minutes 42 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit
In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product.  We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees.
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5 years ago
59 minutes 22 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
From Idea to Award-Winning Products With Kirpal Bharaj from StaySixty
In this episode, we are joined by Kirpal Bharaj, co-founder of StaySixty, an award-winning brand of design-focused, reusable water bottles. With features in the Guardian, Refinery 29, the BBC and so on, Kirpal talked to us about how they managed to market StaySixty on a budget and the inspiration behind the brand.
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5 years ago
55 minutes 48 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Building a Legacy Brand with Will Critcher from Death Wish Coffee
In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!
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5 years ago
54 minutes 55 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
How to Build a Content Engine For Your DTC Brand
Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.
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5 years ago
57 minutes 23 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
The 3 Pillars of Marketing: Awareness, Nurturing, Trust
What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.
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5 years ago
57 minutes 47 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
How to Grow Your DTC Brand Organically Without Paid Advertising
Launching and building a DTC brand without relying on ads? Sounds impossible, right? Rishi Sharma, the Founder and CEO of Mallama Skincare adopted a different approach when it comes to building a DTC brand. Instead of focusing on paid advertising, he went about building a community by creating valuable content for its audience. You’ll find out why he decided to build an organic brand instead of getting aggressive with paid advertising from day 1 and what its like to approach marketing from a different perspective.
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5 years ago
46 minutes 5 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
How To Build an 8-Figure Brand in 8 Months
From dropping out of University to building one of the fastest-growing lifestyle DTC brands in just 8 months, Matthew Kelly's story is far from an "overnight success". In this episode, you’ll find out why Matt decided to shut down his 7-figure dropshipping business and quit living the nomad lifestyle, what it’s like to be approached by Wiz Khalifa, how to build a massive influencer community without spending a dime how to build your brand with an exit strategy in mind. My favorite quote of the episode, as Matthew says it: “we’re not selling products, we’re selling a vibe”.
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5 years ago
55 minutes 59 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
How to Build a Holistic Marketing Strategy For Your Brand
Email vs SMS? More like Email and SMS. In this episode, Andrei sits down with Ryan McGuire — the VP of Email & CRM of Tinuiti, the largest independent performance marketing agency in the US. With 15 years of experience in the email and CRM field, Ryan explain why — and how high-growth brands and retailers approach email and SMS, as part of a holistic marketing strategy.
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5 years ago
44 minutes 22 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Fable: The Art of Storytelling & Sourcing Products from Artisans Across The World
In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not...
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5 years ago
41 minutes 15 seconds

The Growth Theory - Grow your ecommerce or DTC brand.
Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop.