In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product.  We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees.