The chipping away method originated over time. I've been personally using it for a while, and I'd like to share it with you! In this episode, you’ll hear all about it, how its cadence helps you trust your own, and a few examples of the exact steps I’ve taken using this method with an Instagram Reel, my editorial monthly report Tactile Room, and an offer. If you want to chat about how to use the chipping away method for your piece of content, send me a DM @ylaniestwick
FROM THE EPISODE
October 2025’s Tactile Room report
MORE ABOUT TACTILE ROOM — THE MONTHLY EDITORIAL REPORT
‘History repeats itself’ essay
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I’m the first one to tell you: listen to your intuition and go with the flow. But what happens when the pendulum stays there for too long? What happens when you’re not able to discern structures to support the flow? These are conversations I’ve had through other forms a content, and it's time to bring it to The Grounds. Listen to how parameters support your creativity and how to maintain some sort of balance without dipping into burnout.
IG FEED POSTS SHARED IN EPISODE
Structure as a co-collaborator to your creativity
Your ideas want you to take action
TACTILE ROOM — EDITORIAL MONTHLY REPORT
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Feel like you can’t talk about certain things without being an expert in them? If it’s about sharing your experience, you don’t have to be, because the one thing you’re truly an expert in is yourself. In this episode, I use myself as an example of the topics/tools I’ll discuss, but I never claim to be an expert on them (at least not at the time of this recording, hehe). I hope that you leave encouraged to share more about yourself, no matter where you’re showing up for your business.
Listen to the very end for reflective prompts and 1 action step to take with you.
ENVISIONING PRACTICE
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Have you ever felt like a content piece or format is begging you to share it? This episode is about the tension between creativity, publishing content, and how it feels about the places we do/or don’t show up in. Listen to get a personal story about this very thing and how to apply it to your own creativity and content creation.
RESOURCES FROM EPISODE
Chat with Xanthe on her podcast
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The word embodiment gets thrown around a lot. I mean, I’m glad a lot of us are talking about it, and supporting our people with it, but we need more examples about what it even means. In this episode, I share the very examples from my own life that, why it’s important for your messaging, and why a strategy without it can mean you lose the grip on the conversation you’re here to have.
SUPPORTING YOU
The Merge ($333 off for the waitlist)
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Have you ever thought that growth and value don’t go hand in hand? Even if you don’t, there may be moments when you’ve felt one had to go away for the other. That’s not true and in this episode, I share exactly why they should be collaborators instead. Listen in as I share how I see growth, value, and the way they’ve both played a part in my journey.
RESOURCES
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Have you ever thought, “I don’t know what to say!” when it comes to speaking to your audience? Not because you don’t actually know, but because you’re overthinking or feeling like how you naturally express yourself has no space in your leadership? This episode shares how this thought isn’t true and the different ways to invite yourself to the conversation.
RESOURCES
The Merge 6-week 1:1 immersion
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Reflection gets a bad rep, but what if it’s seen as the first step to your next action move. You can’t (you could but probably not sustainably) move forward with what’s not fully understood. Listen as I share more about this perspective, a tool that’s the bedrock for everythinggggg I’ve created for my business/brand, and how this tool can be in your own process too.
SPOKEN ABOUT IN THE EPISODE
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The impact your words and thoughts have is so much more than just the people you share them with. Both impact what you create, how you interact, and build literal worlds around you. I share a think piece similar to the ones I share in my Musings series, hosted by The Cornerstone over on Substack. One thing I know is that no matter who you are, you do have it in you to make what’s in your mind come to life. And I would hate for you to miss out on that opportunity. Hear me talk more about this topic and what sparked wanting to share it.
MENTIONED IN EPISODE
RESOURCES
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Understanding the landscape of offer choices to give as a [insert role here] is important. What I don’t agree with is, facilitating them in a way that suffocates you. You, the creative leading your clients through your magic. I once said I will never offer 1:1s. I was right but it doesn’t mean today they’re off the table — it’s just different. Tune in to listen to the experience that changed my mind and a bunch of thoughts about offer suites in general.
OFFERS + RESOURCES
Garden Party
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What would life be like if taking space away from anything was part of the norm? Now, think about this same question for what you do for clients and your brand. Pushing to do more isn’t counterintuitive, and it’s actually not going to give you the solution(s) you may think you’ll get. Tune in to hear more about the art of taking space and what it does for you.
SUPPORTIVE OFFERS + FREEBIES THAT GIVE YOU SPACE
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Planning to reach a goal doesn’t start with thinking about the steps. What if you paused to understand where you’re at, what you need, and why? Listen in as I explain why focusing on these things gives a realistic perspective you can move through, holding you exactly as you are (not who you wish you were).
TO SUPPORT YOUR JOURNEY
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What’s your relationship with content creation? Maybe it’s been a longgg one, so there are mixed feelings, or you’re just starting on a new social media platform, so there’s a newbie type of energy. Wherever you fall on the pendulum, this episode will support you. I share a content strategy from an angle that nurtures your creativity and my experience with platforms like Instagram, Threads, Substack, LinkedIn, and this podcast. Tune in and learn where you’re headed with your content creation.
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To the ones who are starting or teetering with the thought of entrepreneurship, they can feel its alluring call — damn near seductive. Can you make your own rules and schedule, share your POV with your people, and build something you LOVE? Oh yes! But what about the flip side of that experience? What happens when this chosen path brings joy and yet can equally make things feel rocky when you’re not sure how actually to make it work for your lifestyle? There are a lot of questions here, but some of the answers can be found in this episode. Tune in as I share an Instagram post from Christopher Sexton that inspired this episode’s convo and hear the very things that aren’t talked about enough when it comes to entrepreneurship.
POST SOURCE
See post here
Post by Christopher Sexton
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I believe there’s a “niche down” phenomenon that isn’t outgrown yet but is on its way. It puts people in a box they never intended to be in and leaves them questioning “Do I even know what I’m doing?”. If you’re not focused in ONE area can you even step into a leadership role that’s yours? The answer is yes and more about why is shared in this episode. Listen in to hear the niching wide perspective and a reflective moment including a journaling prompt + a short meditation because there’s space for your juxtapositions.
A FREEBIE TO SUPPORT THIS CONVERSATION
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Dig into this reflective episode as I talk about getting support for you and the areas in business that may need it. You’ll hear how my biggest investment has benefitted me and how putting your eggs all in one basket isn’t the best action move. When it comes to getting support though, is it what you think it’s for and when do you know you’re ready for it? Tune in to hear my response to these and see how it sparks your own as you move through it.
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HOW I CAN CONTINUE SUPPORTING YOU
Conversation Hub resource to dig deep into your why to unravel the conversations you’re here to have.
MUSIC FROM #Uppbeat (FREE FOR CREATORS!):https://uppbeat.io/t/prigida/sweetness
Welcome to The Grounds, a podcast about entrepreneurship and brand building that’s personable and relatable from Ylani Estwick a 2x entrepreneur who’s right there with you. This trailer gives you a sense of what you’ll get in each episode and more about the podcast—excited for you to be here!
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MUSIC FROM #Uppbeat (FREE FOR CREATORS!): https://uppbeat.io/t/prigida/sweetness