Send us a text In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional. Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hi...
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Send us a text In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional. Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hi...
Send us a text In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional. Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hi...
Send us a text Every entrepreneur has chapters—moments that define where they are, what they’ve learned, and where they’re going next. In this solo episode, I talk about the importance of recognizing your current chapter in both business and life. Whether you’re launching your first location or preparing for an exit, knowing where you are helps you see what’s possible next. I share personal stories from my own journey and lessons from my mentors, including how reflection, perspective, and tru...
Send us a text Before you grow your franchise, make sure your legal foundation is built to last. Because one wrong move in compliance could cost you more than a lawsuit—it could cost you your entire brand. In the first episode of a special franchise law series, host Guy Coffey kicks things off with Kevin Hein, co-chair of the Franchise and Licensing sector team at Akerman Law Firm — one of the top franchise law practices in the country. This conversation marks the start of an ongoing series d...
Send us a text Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture, and increase long-term brand value. I’ll walk through the real lessons I learned while building Frenchies, from hosting a three-unit franchise conference to creating standardized franchise agreements and saying no to misaligned franchis...
Send us a text What does it take to scale a brand from one location to hundreds without losing control? In this episode, I sit down with Jeff Dudan, founder of AdvantaClean and CEO of Homefront Brands, to talk about focus, leverage, and the mindset behind sustainable growth. Jeff shares how he went from running a small painting business to franchising a national restoration brand — eventually refranchising all company-owned stores to accelerate growth. He breaks down what franchisors should f...
Send us a text Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019. Key Takeaways: Why franchisee selection is more important than rapid sales growth How fractional and experienced staff can fast-track your support team Why...
Send us a text Franchising looks glamorous from the outside: collect fees, sell territories, and let others do the work. But if that’s your mindset, you’ll burn cash and burn your brand to the ground. In this episode, I walk you through the five truths of franchising that every founder must understand before they scale. From systems and relationships to leadership and capital, this is the reality check that separates the founders who scale successfully from the ones who implode. Key Takeaways...
Send us a text Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business. From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls. Key Takeaway...
Send us a text The toughest leap in franchising isn’t starting—it’s scaling from 10 to 100 units. That’s where most founders stall out, not because their concept is weak, but because chaos takes over. I’m Guy Coffey—franchisor, franchisee, and growth strategist. I know what it takes to scale without selling out, burning out, or losing control. In Season 3 of The Franchise Scale Up Podcast, I’m sharing the playbooks, red flags, and mindset shifts that separate brands that stall from those that...
Send us a text Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too late. In this episode, I talk with Paige Wiese of Tree Ring Digital about how to build digital systems that protect your business as you grow, scale, or prepare for exit. She shares stories of what goes wrong when businesses neglect these b...
Send us a text If you’re still avoiding video because you think it’s complicated, expensive, or “not for you,” this conversation will change your mind. Jimi Gibson from Thrive Agency has been in marketing for over 20 years, and he’s watched video go from big-budget productions to a daily must-have for every local business owner. We break down why video is no longer optional, what’s changed in consumer behavior, and how you can start creating high-impact content with nothing more than your pho...
Send us a text In this episode, I sit down with Mariyam Shamshidova from Wefranch to talk about how data, technology, and human connection are reshaping the way people get into franchising. From parsing FDDs to creating curated pitch nights across the country, Wefranch is building a platform that helps franchisors and franchisees find the right fit—because this is a long-term relationship, and getting it wrong is expensive. We dive into how their Nationwide Franchise Tour is helping prospecti...
Send us a text In this episode I sit down with special guest Tariq Johnson of Franchise Empire. Tariq transitioned from a struggling entrepreneur to a successful franchise consultant and YouTube personality with over 42,000 subscribers. We discuss the highs and lows of entrepreneurship, the importance of personal development and branding, and the critical role of perseverance in business success. Tariq highlights his own experiences with both thriving and failing franchises, and offers ...
Send us a text In this episode I take a deep dive into the Entrepreneurial Operating System (EOS) with expert Landon Eckles. Landon shares his journey from founding the successful Clean Juice franchise to becoming an EOS implementer. We discuss how EOS transformed their businesses by creating effective structures and improving efficiency. Landon covers the implementation process, the ideal time for businesses to adopt EOS, and the impact it can have on leadership and company growt...
Send us a text In this episode I sit down with Hardick Chodavadia, a successful business owner in the dental field with seven offices in Austin and one in McKinney, Texas. This conversation dives into the importance of leadership, the role of coaching and mentoring in a business setting, and the growth of Hardik's dental practices, Enamel Dentistry, from their humble beginnings in 2016. The episode also touches on the challenges of managing multiple locations, the significance of ...
Send us a text In this episode I chat with Katie Gillberg, founder and CEO of Hydrate IV Bar, a wellness spa specializing in IV therapy and NAD Vitamin Injections. Katie shares her entrepreneurial journey, starting her business in Denver in 2016, expanding to multiple locations, and becoming a franchisor. We discuss the challenges and successes of franchising, the importance of maintaining high standards and customer trust, and the shift towards wellness and preventative health.&n...
Send us a text In this episode I welcome Boris Katsnelson of Black Iron Advisors to discuss the intricacies of financing, M&A transactions, and raising capital for small businesses, particularly in the franchise space. Boris shares his extensive experience in investment banking, private equity, and franchising, offering insights into the different stages of financing from angel investors to private equity. We talk about Boris's hands-on experience with SpeedPro, the impact of ...
Send us a text In this episode I interview Daniel Feltman, co-founder of The Garage Floor Company. Daniel shares his journey from a state trooper to a successful entrepreneur in the franchise space. We discuss the inception and growth of his company, the importance of extensive training for franchisees, and the operational aspects of running a garage floor business. The episode also touches on the significance of mentorship and coaching for aspiring entrepreneurs. Tune in fo...
Send us a text In this episode I speak to Jennifer Ramos, a business broker and certified exit planning advisor based in California, about the key factors that make a business sellable. We discuss clean financial records, minimizing personal expenses through the business, semi-absentee ownership, customer and employee satisfaction, and diversifying revenue sources. Jennifer emphasizes the importance of having an exit strategy from the start, even if the sale is years down the road. ...
Send us a text In this episode of Conversations with Coffey, I sit down with Ford Saeks, a serial entrepreneur and expert in business acceleration. With over 17 companies under his belt, Ford shares his journey from starting a business at 15 to helping organizations grow through speaking, consulting, and digital marketing. We discuss the importance of clearly communicating value propositions, using AI and other digital tools, and fostering a culture of open communication and innovation ...
Send us a text In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional. Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hi...
