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The Forget The Funnel Podcast

Forget the Funnel

30 episodes

5 months ago

This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots. Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repea...

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Entrepreneurship

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This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots. Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repea...

Show more...

Entrepreneurship

Episodes (20/30)

The Forget The Funnel Podcast

The Growth System Behind Teams That Don’t Guess

This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots. Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repea...

5 months ago

26 minutes

The Forget The Funnel Podcast

This Is What Strategic Teams Actually Do Differently

Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way. In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are still so rare. She walks through the systems, habits, and mindset shifts that help teams make faster, better decisions and stop relying on guesswork. She shows how these teams embed clarity into how they plan, prioritize, and execute—without constant oversight or...

5 months ago

30 minutes

The Forget The Funnel Podcast

Why Great Teams Still Guess (And How to Fix It)

Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless feedback loops? This is Part 1 of a 3-part series for founders who are frustrated with how their teams are making decisions—and feeling like everything is stuck in guessing mode. In this episode, Georgiana breaks down the uncomfortable (but fixable) reason why—even inside talented teams—execution ...

5 months ago

16 minutes

The Forget The Funnel Podcast

How to Scale Sales Without Screwing Up Your PLG Motion

Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing. Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall. Others know it’s time to evolve beyond pure PLG—but aren’t sure how to layer in sa...

6 months ago

35 minutes

The Forget The Funnel Podcast

First Principles for Growth When You're Moving Too Fast (or Too Slow)

SaaS teams are falling into two extremes right now: AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their own shiny objects).More traditional SaaS teams stuck in analysis paralysis—waiting for perfect data, overanalyzing, and second-guessing instead of fixing what’s broken.The problem? Both extremes lead to the same outcome: Teams are busy but not making progress, no...

7 months ago

42 minutes

The Forget The Funnel Podcast

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you. Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can’t work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth ef...

7 months ago

48 minutes

The Forget The Funnel Podcast

How to Leverage Messaging as Your Moat in a Flooded Market

In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here’s what you might not know—your messaging can be your moat. In this episode we'll cover: Why good positioning alone isn’t enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies f...

8 months ago

39 minutes

The Forget The Funnel Podcast

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you.In this episode, you’ll learn:...

9 months ago

35 minutes

The Forget The Funnel Podcast

How to Break Free From the ‘Data Rich, Insights Poor’ Trap

This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likely experiencing as a result. If you're a SaaS founder or product manager bogged down in the weeds of hypothesis-mode and product growth challenges, you’ll want to tune in.In this episode, you’ll learn:How understanding the full customer journey—not just metrics—can transform your growth strategy (and how Gia’s team hit 900% revenue growth).How to unc...

11 months ago

51 minutes

The Forget The Funnel Podcast

How SaaS Teams Can (and Can’t) Leverage AI for Customer Research

AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. But when it comes to learning from and understanding your customers and what drives them to make decisions, proceed with caution.Here’s how we see it:To grow revenue, you need to increase conversions. To increase conversions, you need to create better customer experiences. To create better customer experiences, you need to understand the why - t...

1 year ago

22 minutes

The Forget The Funnel Podcast

Customer-Led Growth: The No-BS Way to Scale Your SaaS

If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about you, your customers or your product… you’re doing it wrong. In this no-fluff episode of the Forget The Funnel podcast, Gia and Claire cut through the noise and give you the exact steps for growing your product by understanding what your best customers actually need.Forget building for the masses. Forget best practices. Forget guesswor...

1 year ago

31 minutes

The Forget The Funnel Podcast

Features vs. Benefits: How to Maximize the Impact of Your Messaging

“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra-strength Popeye. It’s the best practice that says you should focus on selling the benefits of your product, rather than the features. What if we told you that this is a best practice that’s lazy and risky?Welp. It is. Different customers value different things at different stages of their decision-making. We can’t assume that our customers only care ...

1 year ago

36 minutes

The Forget The Funnel Podcast

Your A/B Tests Suck: The Key to Running Effective Experiments

SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it!Here’s the problem with the “test everything” approach: The vast majority of A/B testing is void of customer understanding and designed ...

1 year ago

30 minutes

The Forget The Funnel Podcast

Forget Best Practices: How to add profitable friction to your product onboarding

If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product, things are a little more nuanced. This week, we’re dialing into why the pervasive push for a frictionless user experience in your product onboarding isn’t just overrated—it might be undermining your growth potential.At some point, SaaS founders and product managers started taking for granted that friction in the user journey was always a bad thing. But that so-...

1 year ago

29 minutes

The Forget The Funnel Podcast

Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes

How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more revenue?Here’s the thing: Most companies claim to be customer-led. They say things like, “We talk to our customers all the time,” “Our CSAT scores are great," and “User testing is part of our DNA.” But actual customer-led growth means mobilizing your entire team around the ideal customer’s experience. Not piecemeal in Product, Marketing or CS.If you’re going to mobilize a trul...

1 year ago

25 minutes

The Forget The Funnel Podcast

Voice of Customer: The Practical Method for Using Your Customer's Words to Grow

We need to talk about voice of customer — because there’s been a misunderstanding.Voice of customer isn’t just for huge companies. It’s also not an abstract, academic concept that’s too broad for teams to use. Done right, insights pulled from the words your customers use are practical and actionable. And they can help your team make better business decisions day in and day out. Best of all, you don’t have to undertake a massive, endless research project to start putting the words of...

1 year ago

33 minutes

The Forget The Funnel Podcast

Leveraging Product-Led Growth for Your Sales-Led SaaS

It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of organic inbound interest, or better meet the needs of your technical buyers, you might be ready to take a more product-led approach to growth.But if you’re a sales-led organization, the transition to product-led can be bumpy, and the idea of switching probably raises more questions than answers. How do you validate that there’s a real ‘product-led’ opportunity for your S...

1 year ago

31 minutes

The Forget The Funnel Podcast

Overcoming the Top SaaS Customer Research Objections

“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?” These objections to customer research are super common—every day, founders and teams use these excuses (and oh so many more) not to learn more from their customers. Maybe you’re wrestling with these objections yourself or trying to move others past them to get internal buy-in for customer research. Either way, here’s the bottom line: There’s no...

1 year ago

35 minutes

The Forget The Funnel Podcast

How To Run Customer Interviews That Unlock Growth for Your SaaS

From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're wasting your time if you jump into those research types without a foundational understanding of your ideal customer and what they’re trying to accomplish. You’ll end up down unhelpful or misleading paths that leave you with more questions than answers. As they say, you’ll be ‘missing the forest for the trees’.Starting with qualitative customer interviews—conversations with...

1 year ago

26 minutes

The Forget The Funnel Podcast

Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)

One study found that 70% of people who sign up for a product log in once… and then never again. That’s why customer-led KPIs aren’t just about measuring when someone becomes a “customer” — they’re about measuring the critical customer outcomes that lead to high retention. To do that, you must focus on genuine customer value: getting them from their first moment of value to value realization, continued value and beyond. So, how do you define your own customer-led KPIs? You need to kn...

1 year ago

19 minutes