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The FODcast

Tim Roedel and James Hodges

79 episodes

2 days ago

What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...

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What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...

Show more...

Episodes (20/79)

The FODcast

Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland

What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...

1 week ago

37 minutes

The FODcast

Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming with Sander Berlinski

What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at valantic, the answer isn’t chasing futuristic hype, but focusing on what’s working right now. In this FODcast episode, Sander breaks down how AI is already transforming retail, from automating compliance checks to reshaping creative roles; and why data foundations, not shiny tools, should be every retailer’s first priority. We explore how his team built an EU Accessibili...

3 weeks ago

51 minutes

The FODcast

Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox

What’s really shaping the future of digital commerce? According to Rhea Fox, Marketing Director of Gift Experiences at Moonpig Group, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail. In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem. From the rise of retailers like Next and John L...

1 month ago

52 minutes

The FODcast

The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund

What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club. In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes. We also cover: Why loyalty...

1 month ago

51 minutes

The FODcast

The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill

What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between. In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just ...

2 months ago

45 minutes

The FODcast

When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink

AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook. In this episode of The FODcast, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to unpack the deep structural shifts happening across the digital landscape. We cover: Why data sovereignty is now a board-level concern in pharma, manufacturing, and financial servicesWhat Switzerland can teach us about protecting intellectual ...

3 months ago

1 hour 9 minutes

The FODcast

Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen

In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO at Woolman, to unpack one of the biggest shifts in digital commerce: how Shopify has quietly become a serious contender in enterprise retail. As part of Europe’s largest Shopify Plus agency, Teemu brings first-hand insight into what’s driving this change and how retailers are rethinking their technology strategies. We cover: How Shopify’s semi-composable architecture delivers flexibility without complex...

3 months ago

45 minutes

The FODcast

ROI or Bust: Commerce in a Cost-Conscious World with Tal Ofer

Is Replatforming Dead? Why Retailers Are Taking a More Targeted Approach to Tech Investment In the latest episode of The FODcast, we’re joined by Tal Ofer, Senior Partnerships Director at Cloudinary and Co-Founder of the MACH Alliance Community Council, to unpack the reality of tech decision-making in retail right now. With over 15 years shaping global eCommerce strategies, Tal brings a straight-talking perspective on where retailers are really investing - and where the hype doesn’t match the...

4 months ago

48 minutes

The FODcast

Physical Retail's Vital Pulse: Why In-Store Experiences Still Matter with James O'Hare

The death of the high street? Not quite. In this episode of The FODcast, we’re joined by James O’Hare - Area VP UK at Sitoo – to explore why physical retail isn’t dying, it’s evolving. From in-store gyms and juice bars to immersive tent villages, retailers creating memorable, experience-led spaces are thriving. And behind it all? A shift from disconnected systems to unified commerce, where real-time data powers seamless, personalised shopping. We cover a LOT in this episode, including: Why in...

4 months ago

1 hour 1 minute

The FODcast

Navigating AI in B2B Commerce with Aidan McGaughey

Legacy Systems Meet AI: Can B2B Can Bridge the Gap? The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing. In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype. We dig into: How AI is already delivering value in B2B – from ...

5 months ago

52 minutes

The FODcast

Crafting Community in a Digital Age: Vivo Barefoot's Approach to Modern Commerce with Steve Irwin

"If you touch it, you can trust it." In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth. With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly c...

5 months ago

59 minutes

The FODcast

Beyond Buzzwords: Why eCommerce Success Isn't About Your Platform Choice with Matt Parkinson

In this episode of The FODcast, Matt Parkinson - Founder of GENE Commerce and co-founder of Shopthru and BlueFinch - cuts through the hype to share a candid, insider’s view of the Adobe Commerce (formerly Magento) ecosystem. While some in the industry claim Magento’s time has passed, Matt sets the record straight. With an estimated 8–12% market share among top-tier retailers, Adobe Commerce continues to serve businesses that need deep flexibility and control. With two decades in e-commerce te...

6 months ago

1 hour

The FODcast

Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder

The e-commerce platform market is evolving - and fast. Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations. In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce. With over two decades of experience across B2B and B2C digital transf...

6 months ago

47 minutes

The FODcast

The Fatal Flaw: Why Tech-Led Projects Fail with Simon Hamblin

We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space. Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersect...

6 months ago

52 minutes

The FODcast

The Digital Transformation Episode That Broke Our Records – with Wendy Isaacs

Before Season 7 lands... we're taking one last dive into the FODcast archives. For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel. Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025. Wendy’s journey - from the early days of CompuServe to...

7 months ago

59 minutes

The FODcast

RE-RUN: Fractional Leadership: Luxury or Necessity in Today's Digital Transformation?

As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations. Adrian provides compelling insights into why businesses - especially in the mid-mar...

7 months ago

33 minutes

The FODcast

RE-RUN: Are You Ready for Composable? Hard Lessons from the Frontlines

For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded. This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at Wiggle, about his experience leading a major retailer through a two-and-a-half-year transformation from a 20-year-old legacy system to a modern c...

7 months ago

38 minutes

The FODcast

RE-RUN: The Future of MACH and Digital Commerce

As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks. Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more releva...

7 months ago

1 hour 8 minutes

The FODcast

RE-RUN: The Future of Composable Commerce with SCAYLE

As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever. In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-wo...

8 months ago

48 minutes

The FODcast

The Future of E-Commerce: Gen Z, AI, and the Rise of Unified Retail with James Brooke

The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into: Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social medi...

8 months ago

52 minutes