What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...
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What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...
The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
The FODcast
51 minutes
1 month ago
The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club. In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes. We also cover: Why loyalty...
The FODcast
What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...
