Send us a text If opening your P&L spikes your heart rate, this conversation will feel like a deep breath. We bring on Lauren and Lisa from Active Core Consulting to turn finance anxiety into focused action, showing how simple metrics and a steady mindset can reshape a studio’s future. Instead of treating numbers like a verdict, we use them as a map to smarter pricing, cleaner costs, and clearer decisions that grow profit without chaos. We start with the emotional side of money—why shame...

Send us a text Ever wonder if you're wasting money on marketing or not spending enough to truly grow your studio? You're not alone. Most studio owners rely on guesswork, copying competitors, or arbitrary budgeting - approaches that lead to either burning cash without results or stunting growth through underinvestment. In this eye-opening episode, I break down the critical formula successful studios use to optimize their marketing spend: the Lifetime Value to Customer Acquisition Cost (LTV/CA...

Send us a text What if one clean calculation could tell you exactly where to spend, what to price, and how to grow without burning cash? We walk through a fast, no-fluff method to calculate lifetime value (LTV) that replaces guesswork with clarity—and turns scattered marketing into a reliable growth system. We start by nailing your real monthly revenue per member across all packages, not just the headline price. Then we layer in average membership lifespan, showing why channel and offer matt...

Send us a text Are you leaving money on the table by ignoring your old leads? If you've ever had an external lead come in, called them once, texted them once, and then forgotten about them when they didn't convert—you're missing out on a goldmine of opportunity. This deep dive into post-sale relaunch campaigns reveals how fitness studio owners can achieve 5-10x ROI compared to traditional cold advertising. When you hit that growth plateau—what industry experts call the "valley of death" betw...

Send us a text Unlock the hidden marketing potential sitting right in your fitness studio! In this illuminating episode of the Fitcher Grit Cast, host Zach Coleman reveals how your existing members can become your most powerful marketing asset through strategic post-sale engagement. Did you know that fitness studios with just 50 quality reviews can experience a staggering 266% increase in new member inquiries? The data doesn't lie - member advocacy drives growth more effectively than almost ...

Send us a text Ever realized your future members simply don't know you exist yet? The most successful fitness studios have mastered the art of turning strangers into excited, ready-to-join members through strategic lead nurturing—and the results speak volumes. Studios actively targeting external leads experience a remarkable 42% more members in their first 90 days compared to those relying on passive approaches. Forget the exhausting cycle of chasing thousands of leads and endless sales call...

Send us a text Ready to launch your fitness studio with a packed roster of paying members on day one? The secret lies in your pre-sale strategy. Most fitness entrepreneurs make the critical mistake of waiting until their doors open to start selling memberships. The data tells a different story: studios that implement effective pre-sale campaigns sign up 30-50% more first-year members before they even open. This episode breaks down exactly how to create this momentum, starting 8-12 weeks befo...

Send us a text Ever wondered why your fitness studio's marketing feels flat despite using those recommended content templates? You're not alone. The truth is, generic content creates generic results, and in today's crowded fitness market, that's simply not enough. The real power lies in authentic storytelling—sharing your studio's ups and downs, your personal fitness journey, and the real experiences of your trainers and members. This episode breaks down how studios that embrace authentic co...

Send us a text The difference between a struggling fitness studio and a thriving community often comes down to one critical factor: authentic engagement. When you focus solely on bringing new members through the door without building genuine connections, you're setting yourself up for high turnover and limited growth. This episode dives deep into transforming transactional relationships into meaningful member experiences that dramatically boost retention. We explore practical, actionable str...

Send us a text Are you trying to do it all yourself in your fitness studio? That approach might actually be holding you back. The most successful studio owners leverage strategic partnerships to accelerate growth, build trust, and expand their reach without diluting their core offerings. Drawing from personal experience, I share how attempting to "do it all" left my business isolated and stagnant—until I discovered the power of strategic collaboration. This episode dives deep into bui...

Send us a text Feeling like your fitness studio's growth is more about luck than strategy? You're not alone. The fitness industry is crowded with studios competing for attention, making it challenging to stand out and grow consistently. In this episode of the Fit to Grit Cast, we tackle this challenge head-on as we launch our Advanced Strategy Series. We explore how successful fitness studio owners transition from chaotic, unpredictable growth patterns to strategic opportunity creation...

Send us a text Afraid to show your prices? You're not alone—but that fear might be costing you big time. In this eye-opening episode, we dive into a startling statistic: fitness studios with transparent pricing communication see 23% higher revenue than those playing hide-and-seek with their rates. Many boutique studio owners believe concealing higher prices until the sales conversation is strategic. The reality? This approach attracts price-sensitive leads who become shocked during consultat...

Send us a text Did you know that fitness studios showcasing strategic pricing on their websites experience 25% higher client inquiries and acquisition? This striking statistic from MindBody research contradicts the common practice among studio owners who deliberately hide their pricing information online. The reluctance to display pricing typically stems from three main concerns: competitors stealing your pricing structure, potential clients being deterred by prices before calling, or overwh...

Send us a text What if your pricing strategy could boost conversions by 30%? That's exactly what happens when fitness studios align their visual pricing displays with strategic verbal communication. Many studio owners excel at verbal sales pitches but stumble when creating effective visual pricing materials. This disconnect creates confusion for potential clients and leaves money on the table. Whether you're showing pricing on your website, in-studio displays, or handouts during consultation...

Send us a text Ever wonder why some fitness studios instantly command premium prices while others struggle to justify their value? The secret lies not in what they charge, but how they communicate that pricing to potential clients. Pricing confidence is the hidden differentiator in today's competitive fitness landscape. According to recent HubSpot research, studios with clear, confident pricing structures see a remarkable 23% revenue increase compared to those using vague or hidden pricing s...

Send us a text Most fitness studio owners face a costly problem they don't see coming until it's too late: a disconnect between their personal values and studio culture. This fundamental misalignment leads to frustration, team turnover costing upwards of $39,000 annually, and member attrition that hampers growth. In this foundational episode, Zach Coleman shares his journey from overlooking culture to making it central to his business strategy. He reveals how his initial focus on deleg...

Send us a text What happens when a successful gym reaches a breaking point? In this revealing conversation, former CrossFit gym owner Tyler Sullivan shares his 13-year entrepreneurial journey from startup struggles through exponential growth to a successful business exit. Tyler takes us back to 2013 when his Milwaukee-based gym was thriving financially but operationally overwhelming. Facing burnout and considering closure, he instead made a pivotal decision to hire his first employee—someone...

Send us a text Studio owners, are you tired of running challenges that attract bargain-hunters instead of ideal members? Ever wonder why your "lose 10 pounds in 10 days" promotions bring in crowds but fail to convert to paying clients? The Fit to Great Cast tackles this common frustration head-on by redefining how fitness businesses should approach promotional challenges. Instead of random discounts or free offers that attract low-commitment participants, we explore a strategic framework bui...

Send us a text What if the key to health was simpler than we've been led to believe? Mohamed, Chief Strategy Officer at ABC Fitness and founder of Sweatworks, challenges the notion that healthy living is unaffordable or inaccessible. "You just have to move for 20 minutes a day, drink water, and make smart choices," he explains, drawing from his personal journey that began in Dubai where fitness was naturally integrated into daily life. After moving to America at age 11, Mohamed experienced t...

Send us a text What happens when your outstanding results aren't enough to convince potential clients? That's the frustration Zach Coleman faced in his early business days, discovering that without documented testimonials, each new client relationship started at square one—despite a track record of transformative results. Client testimonials represent far more than vanity metrics for fitness studios. They're powerful credibility engines that directly impact your bottom line. The Health and F...