Hiring doesn’t have to be scary — it just has to be smart. In this jam-packed (and slightly ranty) episode, Danielle and Kyle break down everything you need to know about hiring your first admin, finding a second provider, and building a team that actually helps you grow (instead of giving you gray hairs). They’re sharing their real-life mistakes, lessons learned, and the systems that turned their clinics into scalable, freedom-giving businesses. From knowing when you’re ready to hire to structuring your onboarding and avoiding desperate “warm body” hires, this episode is your ultimate hiring playbook. You’ll learn: 🔥 The mindset shift that makes hiring feel freeing instead of terrifying 💡 When to hire an admin vs. when to hire another provider 📈 How to calculate your “buy back your time” rate (and why it’s a game changer) 🧠 The exact onboarding plan they use (30-60-90 days to success!) 🚫 Red flags that scream “Don’t hire this person!” 💬 The interview questions that reveal who’s really a fit ⚡ Why culture, clarity, and communication matter more than credentials 💪 The biggest hiring mistakes they made (so you don’t have to!) If you’re ready to go from overworked operator to confident CEO, this episode will light a fire under your hiring strategy — and probably make you laugh along the way. Listen now and learn how to hire with clarity, confidence, and a little bit of badass energy. p.s. we squeezed 2 parts into 1, sorry not sorry it's over an hour. Love you, mean it! 👉 New episodes of The Expanded Life drop every Tuesday on Spotify and Apple Podcasts.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

This week, we’re lovingly calling you out — because if we can’t tell who you are, what it feels like to work with you, or why you’re different… your ideal client definitely can’t either.   In this episode, we dig into one of the biggest emotional blind spots in modern marketing: the lack of transparency and personality online. You’ll hear us unpack why showing your face, your space, and your story isn’t “extra” — it’s essential.   We talk about: ✨ Why people buy emotionally (and justify logically) ✨ How social proof, storytelling, and visual transparency build trust ✨ Simple ways to humanize your brand — even if you’re camera-shy ✨ Why “Dr. Bob the Chiropractor” is losing to the cozy, community-driven clinic down the street ✨ The easy content you’re overlooking that can 10x your reach   You’ll also hear the story of how we turned our own clinic into a “third place” — a homey space where moms connected over baby carriers and mimosas. (Yes, mimosas 🍾)   If you’re tired of feeling invisible online, this one’s your wake-up call. Let’s help your brand feel as real as the transformation you deliver.   Because no matter how weird you are — your kind of weird is exactly what your people are looking for.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

Most businesses think paid ads are the key to growth — but we’re here to tell you, ads don’t fix broken systems. They only magnify what’s already working. We grew Verve to over $70,000 a month before ever spending a single dollar on ads. No agency. No massive ad budget. Just systems, storytelling, and a whole lot of intention behind how we showed up online and in our community. In this episode, we’re pulling back the curtain on exactly how we did it — from optimizing Google and Instagram, to building referral networks that still send patients our way today. You’ll hear why turning on ads too early can actually hurt your growth, and what to do instead to make your marketing work for you. 💡 Here’s What We Talk About: Why running ads too soon is like lighting your money on fire The organic strategies that filled our schedule before we ever paid for traffic How to make Google and Instagram your most powerful (and free!) marketing tools Building referral systems that turn one coffee chat into months of consistent new patients How storytelling and reviews help your patients see themselves in your results The Ad Readiness Checklist — what to have in place before you turn that faucet on We’ll also share how one small change in Google’s algorithm completely tanked our new patient calls for a bit — and how diversifying our lead sources saved us. Because no matter how great your marketing is, you need to build it on a solid foundation. If your systems aren’t ready yet, this episode will show you exactly where to start so you can grow sustainably and confidently — without wasting a single dollar.   🎧 Tune in if… You’re ready to grow your practice the smart way, using systems and organic strategies that actually convert. This one’s for every chiropractor, clinic owner, and entrepreneur who’s ready to scale without the stress.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

Ever wonder what really goes on behind the scenes of building a multiple-seven-figure practice and a marriage at the same time? In this week’s episode, we ditch the fluff and go all-in on the conversations we have off-mic—about business, mindset, growth, and what it actually takes to scale without burning out (or killing each other 😅). We kick things off with a rapid-fire Q&A—no prep, no scripts—covering everything from: What we wish we’d done differently with our first offers The real answer to “10K followers or 10 loyal buyers?” Why “hustle culture” isn’t toxic—it’s just misunderstood The fastest way to double your revenue in a service-based business What to do when refunds, team issues, or burnout start testing your mindset Then we get personal—talking about marriage in business, learning to give feedback without burning bridges, and why communication (and coffee ☕) are our secret weapons. By the end, we circle back to what entrepreneurship is really about: choosing intentional imbalance, expanding your capacity, and remembering that success is built by those willing to grow through the uncomfortable seasons. 📘 Mentioned in this episode: The Gap and The Gain by Dan Sullivan & Benjamin Hardy 10x Is Easier Than 2x by Benjamin Hardy A Happy Pocket Full of Money by David Cameron Gikandi 🔥 Key takeaway: Stop chasing perfect balance—build the life and business that actually light you up.   Resources: Learn more about theExpanded Growth Accelerator  Join our free community in Circle!  Hang out with us on Instagram  

September felt like full-blown chaos. From unexpected setbacks to revenue nosedives, this month tested every ounce of resilience we had. But instead of crumbling, we decided to step up — to think, act, and lead like the future version of ourselves who could handle anything. In this episode, we’re pulling back the curtain on one of the hardest (and most transformative) months of our business. We share how we went from a 40% revenue drop at the start of September to finishing the month at $183K, and what exact strategies helped us turn things around. Here’s what you’ll hear: How we reframed a “failure month” into an opportunity for creative problem-solving The promo strategy that brought in over $120K in just two weeks Why re-engaging your “pay-per-visit” clients might be your biggest hidden win The mindset shift that helped us stop spiraling and start acting like our future selves Lessons in leadership, team morale, and staying grounded when your business feels chaotic This isn’t about sugarcoating the hard stuff — it’s about choosing who you’ll be when things go sideways. Because growth doesn’t happen in comfort. It happens when your back’s against the wall and you still choose to show up. Takeaway:When everything feels like it’s falling apart, you can still create your reality. Be resourceful. Move fast. Stay creative. And start being your future self now. ✨ Reflection Question for Listeners: When was the last time you turned a setback into a breakthrough? What did it teach you about who you’re becoming?   Resources: Join our free community in Circle!  Come say hi on Instagram

Hey friends—welcome back to The Expanded Life! We’re still riding the high from our manifesting episode, but this time we’re getting real about what it actually takes to turn a dream into reality. Spoiler alert: it’s not just vision boards and affirmations (though those help)—it’s about taking massive, aligned action.   In this episode, we pull back the curtain on the habits, mindset shifts, and uncomfortable but necessary steps that helped us go from “it would be nice to…” to hitting $85K months.   We talk about: 💭 The truth about manifestation—and the neuroscience behind why it works ⚙️ How to move from wishful thinking to strategic, measurable action 📈 The exact math we used to hit our income goals (and how you can do it too) 🔥 Why “done is better than perfect” and how moving fast built our momentum 🧠 The power of owning your results (no more blame game or “must be nice” energy) 💫 How time blocking, deep work, and imperfect action can completely shift your results 🕯 And why success isn’t about balance—it’s about intentional seasons of hustle and rest   We’re all about vision + action. Dream it, feel it, believe it—but then get up and do the damn thing. Whether you’re growing your practice, launching something new, or trying to expand into the next version of yourself, this episode will give you the clarity and kick in the ass you need to make it happen.   Resources: Join our free community in Circle!  Hang out with us on Instagram 10x is Easier Than 2x The Science of Scaling

Ever leave a patient consult thinking, “Ugh… why didn’t they say yes?” You gave them all the info. You explained the care plan. And still—crickets.   We’ve been there, and we know the frustration. In this episode, we’re sharing the exact two-step framework we use to turn those awkward day-one conversations into confident, natural YES’s—without feeling salesy or pushy.   Here’s what we dive into: 💡 Mindset shifts that matter. We’ll show you how to see sales as service—because helping someone commit to care is never slimy. 🎯 The question strategy. Learn the “what” and “how” prompts that uncover the real pain, create urgency, and help patients connect the dots themselves. 🎤 Tone and delivery. Why slowing down, dropping your voice, and owning the room instantly builds trust. 🔑 Micro-buy-ins. The simple moves that prevent objections before they ever surface on day two.   These are the exact tools we teach our team docs and our clients, and they’ve changed the way we sell, serve, and grow our practice.   ✨ Come tell us on social: What's one question you’ll ask this week that digs deeper into a patient’s why?   Resources  Join our free community in Circle!  Hang out with us on Instagram  

We went from $23K months to a multi-seven-figure business, and in this episode of The Expanded Life we’re sharing exactly how we did it. When I first heard the word “manifestation,” I thought it sounded like magic—but waking up at 4 AM, journaling, and getting crystal clear on our goals completely changed our life and business. Inside this conversation, you’ll hear: How my early-morning routine and manifestation practices for entrepreneurs helped us jump from $37K to $62K months and hit $100K by July. The mindset shifts that allowed us to open three thriving chiropractic locations while actually working less and traveling more. Simple, practical steps—visualizing, journaling, and aligned action—you can start using today to manifest more money, clients, and freedom in your own business. We also share fun proof that this stuff really works (hello unexpected checks, discounted golf rounds, and free cookies!). 🚀 Ready to grow your business with us? Our Expanded Growth Accelerator is officially open! Join us for weekly hot-seat coaching, strategy sessions, and a community that accelerates your growth. Early-bird pricing is live but won’t last long—grab your spot before the rate goes up. If you’ve been curious about manifestation or want to scale your business with more ease and abundance, this episode is your invitation to start creating your own first-class life.   Resources  Join the Expanded Growth Accelerator! (Closes 9/25!) Join our free community in Circle!  Hang out with us on Instagram To Be Magnetic Manifestation Coursework - Use code DANIELLE4636 for 15% off!

Think giveaways are just free stuff? Think again.In this episode of The Expanded Life, we share our favorite ways to turn a simple giveaway into a marketing powerhouse—without blowing your budget or feeling salesy. We talk about: Real-life wins from our own practice, including the $50 HydroJug + tee that nearly went viral and the Yeti cooler Father’s Day giveaway that packed our schedule How we partner with local businesses and referral pros so everyone benefits and our reach explodes. The exact steps we use to capture leads, grow our email list, and get Instagram buzzing (even if you’re not a paid-ads person). Why getting crystal-clear on your ideal client makes every prize, post, and tag count. Easy “afterglow” moves to turn giveaway participants into loyal fans and paying customers. Packed with laughs and practical strategy, this episode proves that when we give more, we really do gain more. Plug in, get inspired, and start planning a giveaway that works as hard as you do!   Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

Most practitioners struggle with social media. We’ve been there—spending hours creating posts, only to hear crickets. For the longest time, we didn’t know what to create, how to create it, or how to actually turn likes into patients.   In this episode of The Expanded Life, we’re sharing the exact system we use today to consistently attract, educate, and convert followers into loyal patients. From defining your ideal client avatars, to creating top, middle, and bottom-of-funnel content, to batching and using AI for planning—we’ll walk you step by step through the framework that’s helped us grow to nearly 9,000 Instagram followers and turn Instagram into one of our top patient acquisition channels.   We’ll also share real examples of content that worked (and didn’t), how to use different post types like reels, carousels, and stories strategically, and the key mindset shift that keeps social media from feeling like a time-sucking chore.   If you’re tired of posting random holiday graphics or “stay hydrated” reminders and want a strategy that actually grows your practice, this episode is for you.   👉 Join our free community, The Expanded Collective, for done-for-you avatars, prompts, and systems that make creating social media content faster and easier.   Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

Everyone thinks being a CEO is glamorous—the money, the freedom, the wins you see on Instagram. But the truth? Business is messy. Sometimes it feels like everything is breaking at once… and we’ve been there.   In this episode, we’re pulling back the curtain on some of the craziest “shitstorms” we’ve faced while running and growing our clinics—literal plumbing disasters, office manager drama (weed girl, cry girl, and more), parking lot meltdowns, and the year FIVE of our team members (including Danielle!) all got pregnant at once.   It hasn’t been pretty, but each challenge has made us stronger leaders and more resilient entrepreneurs. We’re sharing these stories with plenty of laughs, a little vulnerability, and the mindset shifts that kept us moving forward.   If you’ve ever felt like business is kicking your ass, this episode is proof you’re not alone—and that you can come out the other side even stronger.   So grab your headphones and get ready for some real, raw stories (with a side of humor) from The Expanded Life. Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

In just two years, we went from $5,000 months to running a multi–seven figure business—and it didn’t happen by grinding harder or adding more hours to our week. We’re Kyle and Danielle, a husband-and-wife team, and in this episode we’re sharing the five biggest shifts that changed everything for us.   We’ll take you behind the scenes of how we broke through plateaus, stopped trading time for money, raised our standards, made strategic hires, built scalable systems, and stepped into the CEO mindset. These are the exact shifts that helped us scale three thriving chiropractic clinics in Southern California—and they can help you grow your business too.   If you’re ready to scale faster, serve at a higher level, and finally create the freedom you started your business for, this is the place for you. And don’t forget—you can join our free community, The Expanded Collective, where we share more strategies, mindset shifts, and practical tools to help you grow.   Welcome to The Expanded Life! Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

EP 000: Welcome to The Expanded Life We scaled our local service business from $5K/month to multi–seven figures—without burning out. Now we’re sharing how. In this trailer, get a sneak peek of what’s coming: smart strategy, real mindset shifts, and the systems that help entrepreneurs scale past 7 figures and get their time back. If you’re ready to grow a business that funds your freedom, hit follow and let’s expand.