The Entrepreneur’s Ecosystem is your go-to source for digital marketing real talk — aka. nuanced and personalized conversations with business owners who all have one thing in common: they say no to the status quo. Brought to you by 2 gals who are in the trenches daily working with multi-million dollar companies and building their own.
If you’re tired of one-size-fits-all formulas and shallow “tips and tricks” and ready to go deep and discover marketing and business growth strategies that align with who you are, this is the show for you.
Hosted on Acast. See acast.com/privacy for more information.
The Entrepreneur’s Ecosystem is your go-to source for digital marketing real talk — aka. nuanced and personalized conversations with business owners who all have one thing in common: they say no to the status quo. Brought to you by 2 gals who are in the trenches daily working with multi-million dollar companies and building their own.
If you’re tired of one-size-fits-all formulas and shallow “tips and tricks” and ready to go deep and discover marketing and business growth strategies that align with who you are, this is the show for you.
Hosted on Acast. See acast.com/privacy for more information.
Having deliverability problems with your email campaigns and automated messaging might seem like a mind-numbing pain or even a cruel troll-like riddle, but in Matt’s eyes, these are fundamentally objective problems, which are always the best kind to have. These are the problems that simply need the right plan and appropriately applied process in order to guarantee a productive solution.
Today, we welcome back the amazing conversion copywriter and email deliverability tech guru Matt Brown -- a man with a plan that knows exactly how to take any deliverability nightmare and transform it into a functional email system and strategy best suited for the health and growth of a business.
Tune in and listen to episode 47 of The Entrepreneur's Ecosystem. Matt has endless insight and wisdom for all of you out there that are actively emailing your audience, using email marketing as a core strategy for driving connections that lead to conversions, and struggling a bit to find the right sending practices for sustaining a healthy email system with seamless deliverability.
In this episode, you will learn:
Matt’s experience with migrating 90,000 people from Kajabi to Active Campaign (8:56)
The difference between a deliverability problem vs a placement problem (15:32)
The 20% of things we can do that lead to 80% of the positive results (24:15)
The ultimate litmus test for your email list and the importance of list scrubbing (33:25)
Determining the real and accurate open rate (36:22)
How to find out where your emails are going (50:05)
Matt’s words of wisdom around deliverability problems (1:02:13)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Matt:
Interact:
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
https://learn.kaysemorris.com/ceo-teacher-type-quiz
https://www.consciousconversion.com/quiz/
Hosted on Acast. See acast.com/privacy for more information.
Are you looking to work on your own terms? Or maybe you’re just ready to build your schedule around the lifestyle you're cultivating for yourself rather than vice versa? Today’s guest has mastered the art of working to live and refusing to live solely for work. She offers VIP days of concentrated assistance in helping her clients produce the most impressive sales copy for their businesses within an accelerated time frame.
Today, we welcome Hannah Lipschutz, email strategist and conversion copywriter. She currently runs a specialist agency that uses email to expand the revenue growth of e-commerce brands, and she works with freelancers looking to create VIP offers that will provide them with what they want most.
Tune in and listen to episode forty-six where Hannah explains what a typical VIP offer consists of, how she made that framework her own, and what all freelancers and service providers should know about VIP days.
In this episode, you will learn:
What the typical VIP day rate looks like (4:15)
How Hannah has re-imagined the day rate business model on her own terms (11:21)
Advice on how to configure your VIP day offer (20:34)
What freelancers and other service providers should know about VIP offer work (25:45)
The importance of seeing the value in your time and unique abilities (30:28)
Hannah’s checklist for accepting a project on a VIP day offer (34:41)
How VIP days can be an opportunity to work outside of your niche (36:16)
What full research on behalf of a potential client means to Hannah (38:38)
How Hannah’s VIP day clients have found her (39:45)
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Hannah:
Interact:
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Do you feel out of alignment in your business? Or maybe you get burnt out easily when it comes to creating content on top of everything else you have to do for your day-to-day business operations? For today’s guest, she has mastered nourishing creativity while not lacking in any other areas and she’s teaching her clients to do the same.
Today, we’re welcoming Carla Contreras, food stylist and content creation coach. She is the host of the Show Up Fully podcast. She competed on Chopped! on the Food Network, and her work has been featured in publications like Apartment Therapy and Well+Good.
Tune in and listen to episode 45 where Carla is talking about diversity within content creation, the act of balancing within your business, and her $38,000 lesson.
In This Episode, You Will Learn:
How diversity lends itself to content creation and coaching (7:51)
Balancing everything in business (15:02)
Carla’s creative process (21:03)
Tuning into your intuition within your business (25:28)
Carla’s $38,000 lesson and knowing how to pivot (37:26)
What the role of a coach is (49:19)
What Substack is used for (55:42)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Carla:
Interact:
Connect with Chanti:
Connect with Dawn:
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Do you ever feel like you’re making progress and then suddenly you plateau? Or perhaps you have expectations for how your success is going to go and when it doesn’t end up how you thought it would, you get stuck? Our guest today has made a name for herself by helping others get through their plateaus and onto greater things.
Today, we’re welcoming Linda Perry, a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money, and buying back your time begins with a Mindset First approach and she shows clients how to ditch their head trash to get ahead.
Tune in and listen to episode forty-four of The Entrepreneur’s Ecosystem. Linda is talking all about plateaus, why awareness isn’t the end-all, and how powerful the idea of maybe is.
In This Episode, You Will Learn:
The parallel between traveling and running a business (10:27)
How being a recovered lawyer and copywriter has led Linda to her business (17:27)
The beauty in plateaus (20:27)
How a family member’s plateau can affect you (34:49)
Why awareness isn’t enough (39:47)
The power of ‘maybe’ (49:57)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Linda:
Interact:
Connect with Chanti:
Connect with Dawn:
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In today’s day and age, connecting to your audience is more important than ever before––especially if your career depends on those connections. People have grown tired of dealing with the constant stream of ads on blogs, so that’s why you might want to look into creating a newsletter about a topic you’re passionate about, and curating your audience that way.
Today, we’re welcoming Dylan Redekop, creator of the Growth Currency Newsletter, a newsletter where he shares how he has monetized his newsletter and you can, too.
Tune in and listen to episode forty-three where Dylan is talking to us about how a newsletter differs from email marketing, the basics of starting a newsletter, and how to find your niche.
In This Episode, You Will Learn:
What makes a newsletter different from email marketing (7:21)
Dylan shares some impressive stats about popular newsletters (14:26)
Dylan discusses the basics of starting a newsletter (30:54)
The different types of platforms for newsletters (38:23)
How to find your newsletter niche (41:27)
Using newsletters as blog posts (47:28)
Monetizing a newsletter (51:20)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Dylan Redekop:
Interact:
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
https://learn.kaysemorris.com/ceo-teacher-type-quiz
https://www.consciousconversion.com/quiz/
Hosted on Acast. See acast.com/privacy for more information.
Have you been putting off adding quizzes to your business? If you have, then this is your sign to start doing it. Chanti is sharing all about her new quiz AND how you can join her live workshop that will teach you exactly how to create a quiz that resonates with your audience.
Today, it’s just us two, Dawn and Chanti. Chanti is giving us the exclusive on her 1,000-page document quiz “What’s Your Growth Type?”
Tune in and listen to episode forty-two of The Entrepreneur’s Ecosystem. Chanti is telling us all about how she plans to use quizzes in 2023, how you can learn from her, and why it’s important to segment your audience.
In This Episode, You Will Learn:
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Interact:
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Links we mentioned:
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Have you ever been curious about how to get more deals in your business? Or perhaps you’ve been curious about growing your team? For most people, it’s a lot of trial and error. But if you listen to the advice of our guest today, you might just be able to skip past a lot of those trials.
Today, we’re welcoming Joel Klettke, founder of Case Study Buddy, a company that helps businesses create and scale case studies and video testimonies so they’re able to close more deals. Joel is known for being an OG in the copywriting field.
Tune in and listen to episode forty-one of The Entrepreneur’s Ecosystem. Joel shares why he went full-time with Case Study Buddy, how to build a team of writers, and his thoughts about where copywriting AI will be in the next few years.
In This Episode, You Will Learn:
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Joel:
Interact:
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Some of our quiz funnels:
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Have you ever set down a path only to realize after getting to your destination that it is absolutely not what you want? A lot of people might just accept their fate or hope it gets better as time goes on. But for our guest today, that was not the case. Instead, he decided to grind until he got to where he wanted to be.
Today, we’re welcoming Chris Orzechowski, email copywriter, author, and owner of an agency. He boasts having sold over 100 million dollars of product through email copywriting.
Tune in and listen to episode forty where Chris shares why he left teaching, what his reasoning is for writing books, and why others may hate you.
In This Episode, You Will Learn:
Chris’ origin story as a teacher and why he left (14:27)
Why Chris decided to start writing books (22:02)
What social media platform Chris prefers as a copywriter (25:24)
The reasons people may hate on you (33:47)
How sending daily emails has affected Chris’ business (43:59)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chris:
Interact:
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
https://learn.kaysemorris.com/ceo-teacher-type-quiz
https://www.consciousconversion.com/quiz/
Hosted on Acast. See acast.com/privacy for more information.
Do you ever wonder how unknown businesses get featured by Forbes or The Washington Post? Do you want that type of social proof for yourself? For most people, the secret is hiring a great PR team. And the proof is in the pudding with our guest today, considering she is our first ever accepted cold-pitch.
Today, we’re welcoming Stephanie Lee, founder of Clout Monster, a company that helps creators and business owners get featured in a multitude of different publications. Her specialty is being able to find an opening, an advantage, and your story so you’re able to break into the media scene.
Tune in and listen to episode thirty-nine of The Entrepreneur’s Ecosystem. Stephanie is talking to us about the parallel between PR and copywriting, different media types, and how to find your story.
In This Episode, You Will Learn:
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Stephanie:
Interact:
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
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Online courses, educational tools, email funnels, quizzes, and more are an incredibly valuable tool for entrepreneurs, however it’s so important to implement a copywriting strategy that will help you create real, valuable conversions.
Today, we’re excited to be joined by Jay McGrane. Jay combines educational techniques with persuasive copywriting to boost student engagement and conversions for her clients. She’s been called the “course creator's best friend” because of the incredible results she has gotten for her clients, such as 41% open rates and 9% click-thru rates. Jay’s expertise is exciting to learn from and her tips will help you to begin unlocking your online course earning potential.
Tune in and listen to episode 38 of The Entrepreneur’s Ecosystem. Jay talks with us about what she has learned about creating amazing copywriting conversions for her clients. She shares why she thinks that completion rates are a vanity metric, what her advice is for understanding your audience, why it’s important to create smaller milestones for your online course, and so much more.
In This Episode, You Will Learn:
Connect with Jay:
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
Are you a CEO that struggles to confidently level up? Leading a team, evolving your business, growing from six to seven figures, AND overcoming imposter syndrome is all a part of being a CEO. As women, we need to embody our feminine and embrace that CEO energy inside of us!
Today, we’re joined by the amazing Ursula Mentjes. She is a five-time Bestselling Author, award winning Entrepreneur and business growth expert. When Ursula began her career, she increased sales by 90% in just one year and later advanced to the position of President at just 27 years old. Through her coaching and her books, Ursula will transform the way you think about scaling so you can reach your revenue goals and embody the energy of a CEO!
Tune in and listen to episode 37 of The Entrepreneur’s Ecosystem. Ursula talks about how she helps CEO’s to build and leverage their teams, why women find it more difficult to embody, what her book-writing process is, how she has reframed her money mindset, the power of a quantum mindset, and so much more.
In This Episode, You Will Learn:
Connect with Ursula
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
How are you elevating your client’s business through your copywriting? Every business and every client is unique so what is considered successful depends on many factors. Understanding the numbers is the key component to creating benchmarks of copywriting success!
Today, we’re joined by copywriting badass, Nicola Moors. She uses launch and funnel copy fuelled by data, research & strategy to help business owners and coaches scale their next launch. Since quitting her full time job at the beginning of the pandemic, Nicola has become an incredible copywriter. Her conversion numbers will shock you - in the best way possible - and she’s here to share how she does it.
Tune in and listen to episode 36 of The Entrepreneur’s Ecosystem. Nicola talks about how she uses segmentation in her work, how she gets her clients to share their launch data with her, what she considers a good conversion rate, and her advice for fellow freelancers.
In This Episode, You Will Learn:
Connect with Nicola
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
How are you using social media to actually connect with people? So much of our time is spent coming up with concepts for attention-grabbing posts, but there is so much more untapped potential for online connection and community building.
Today, we’re joined by the amazing Sophia Parra. She is a social media strategist who understands what it takes to create exceptional results when it comes to increasing a brand’s following, engagement, and reach. Sophia has helped her clients triple the attendance at their events, go from 800 followers to 50k followers, and created opportunities for them to be featured on a variety of digital mediums. She is the creator of the online subscription, WHAT THE HECK TO POST, where she teaches members how to stop falling victim to the algorithm and leverage their leads in the DM’s.
Tune in and listen to episode 35 of The Entrepreneur’s Ecosystem. Sophia talks with us about her career switch from operating an agency to launching her membership subscription. You will hear a personal experience that changed how she views success, when she began to build WHAT THE HECK TO POST, how you can build relationships on social media, the myth about consistency, and more.
In This Episode, You Will Learn:
Connect with Sophia
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
As entrepreneurs, we can lose sight of the root of our mission as our responsibilities rise and stress surrounding the business grows. Creating new processes, establishing a vision, and understanding the power of manifestation, will help us to lead with our soul.
Today, we’re joined by the incredible Jenna Faye Madden. As the CEO of Soul Meets Strategy, Jenna helps conscious entrepreneurs to stay connected to their vision, earn more money, and grow as a leader. Through immersive, transformational events and online programs, Soul Meets Strategy helps service-based entrepreneurs to streamline their business and ensure that the tasks they are focused on will help them fulfill their mission.
Tune in and listen to episode 34 of The Entrepreneur’s Ecosystem. Jenna shares so much wisdom around empowering yourself as an entrepreneur and service-based leader. You will hear what she describes as the disempowering loop entrepreneurs can get stuck in, what the common blocks are that she sees within clients, why it’s important to stay connected to your vision, and so much more.
In This Episode, You Will Learn:
Connect with Jenna
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
One of the most challenging parts about being an entrepreneur is building your team. Finding great people with the skills you are looking for that are also aligned with your values and expectations, is no easy task.
Today, we’re joined by Michal Eisikowitz. Michal is an amazing B2B SaaS Conversion Copywriter, Website Specialist, Founder and CEO of CopyTribe which is a copywriter training program, and the Founder and CEO at Michal Eisikowitz Copywriting. From starting her agency as a team of one, Michal has since grown her team while also growing her family. The challenges and lessons that Michal has learned while balancing her entrepreneurial and motherhood experiences are ones we can all learn from.
Tune in and listen to episode 33 of The Entrepreneur’s Ecosystem. Michal gives us the update on where she is at in her business and her copywriting training programs. She talks about the importance of building confidence in female copywriters, what the difference is between an agency and micro agency, the challenges she has encountered while building her team, addressing the guilt she feels as a mother and entrepreneur, and more.
In This Episode, You Will Learn:
Connect with Michal Eisikowitz
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
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So many of us grow up in environments that prioritize one standard idea of success, but if there’s anything we’ve learned—especially over the last few years—your success is exactly what you make it. Those old ideals of corporate achievement aren’t the only measure anymore.
Today, we’re joined by Ashleigh Chanel, your friendly virtual neighborhood marketing genie. Ashleigh is passionate about helping women business owners to market profitably through innovation, creativity, and action and implementing strategic digital media strategies that transform businesses.
Tune in and listen to episode 32 of The Entrepreneur’s Ecosystem. Ashleigh talks to us about when she realized corporate America was not where she wanted to be and how she learned the art of funnel marketing. We also discuss the frustrations that can come from coaching that’s not tailored to your needs, how ads can help both grow and scale your business, and why running ads for your own business can get tricky.
In This Episode, You Will Learn:
Connect with Ashleigh:
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
You’ve put your blood, sweat, and tears into your online business, but you’re still not seeing your hard work translate to the results you deserve. But there’s good news: Through a little manipulation of the algorithm and some quality words from clients, you may just be on your way to seeing your efforts thrive.
Today, we’re joined by Brittany Herzberg, the copywriter that holistic health and wellness professionals turn to when they want to see themselves turn up as the answer to a Google search. She’s mastered the art of procuring clients who feel like friends and turning them into a valued returning base.
Tune in and listen to episode 31 of The Entrepreneur’s Ecosystem. Brittany is telling us all about building a practice of dream clients by enlisting the help of your website words and showcasing your individual personality. We also talk about how Brittany maintains balance with her massage therapy practice and her copy work and why client testimonials are so very important.
In This Episode, You Will Learn:
Connect with Brittany
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
Do you continue to work with clients that undervalue and underpay you for your services? Being self employed comes with many obstacles, but a major one is overcoming self doubt in order to charge the rate you deserve and receive the royal treatment from clients.
Today, we’re talking with Samar Owais, an email conversion strategist and copywriter. Samar specializes in creating email journeys that turn your subscribers into recurring customers. She does this by analyzing customer data, designing a conversion-focused email strategy, and writing email copy that speaks to your subscribers and free trial-ers but converts for you. Throughout her copywriting career, Samar has created an amazing work-life balance andlearned how to appropriately set boundaries to receive respect from clients.
Tune in and listen to episode 30 of The Entrepreneur’s Ecosystem. We talk to Samar about her experience growing her social media copywriting content, what she has learned since launching her course, two tactics that have changed her process working with clients, and more. You will even hear her answer to the ultimate copywriting question - is a 100% conversion rate possible?
In This Episode, You Will Learn:
Connect with Samar
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
There are many lessons learned as a freelancer, from setting boundaries with clients to knowing what rate you should charge. Hearing from those who have gone through these obstacles and come out the other side with increased confidence and expertise is reassuring for those of us who may be struggling to set boundaries with clients, establish the right rates, and navigate imposter syndrome.
Today, we’re talking with Amy Posner. Amy is an incredible copywriter, coach and mentor with 3 decades of business experience. She partners with Jo from Copyhackers 10x Freelancer and has her own mastermind, the Magnetic North, which helped so many digital creatives completely level up their businesses, earn their worth, become renowned experts in their niche, and turn their businesses into something that actually supports their dreams and life goals. She’s also super empathetic, a little bit almost closet woo, and Dawn’s business and copy coach.
Tune in and listen to episode 29 where we talk with Amy about serving ourselves while also serving our mission, how being in a niche will make your services more desirable, when to adjust your freelance rate as your expertise increases, and what she has learned about tackling imposter syndrome at every stage of growth in business.
In This Episode, You Will Learn:
Connect with Amy Posner
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
Hosted on Acast. See acast.com/privacy for more information.
Do you know anyone with ADHD or someone who is neurodivergent? Whether you have been diagnosed or not, it’s not a secret that we live in a distracted and cluttered world that continues to shorten our attention span. However, when we are self-aware and understand the environments that we focus best in, we are able to turn our struggles into a superpower.
Today, we’re talking with Robyn Buchanan, an emergency nurse turned life and focus coach. With her husband and three children having ADHD, Robyn grew passionate about helping people with ADHD and neurodivergence to turn their struggles into a superpower. With Robyn’s coaching, her clients are able to not be paralyzed by their daily struggles anymore and understand what steps to take.
Tune in and listen to episode 28 of The Entrepreneur’s Ecosystem. We talk with Robyn about her journey with minimalism and coaching ADHD clients and how the two intersect. She shares how our environment influences our ability to focus, why ADHD and neurodivergence can be leveraged as a strength for entrepreneurs, and steps to begin digitally decluttering.
In This Episode, You Will Learn:
Why it’s valuable to delete things before adding things (7:04)
How our environment affects us (15:46)
Robyn’s strategies to help her clients discover their strengths (28:36)
How being neurodivergent can be a superpower for entrepreneurs (47:50)
The first step to addressing digital clutter (56:55)
Resources Mentioned:
Wealth Whispers Gift (free link with code)
5 Reasons Why Sometimes, What's Presented as "Ethical Marketing" is Purity Culture in Disguise
Book: We Will Not Cancel Us
Connect with Robyn Buchanan
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
https://learn.kaysemorris.com/ceo-teacher-type-quiz
https://www.consciousconversion.com/quiz/
Hosted on Acast. See acast.com/privacy for more information.
