Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of ChargeTrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy. From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, ChargeTrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever. If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification. Chapters 00:00 Range Anxiety & the EV Puzzle 01:06 What ChargeTrip Does and Why Routing Matters 03:34 Why CPO Growth Hits a Ceiling 06:19 Shifting From Infrastructure to Consumer Focus 07:46 Removing EV Driver Anxieties 10:16 Why Convenience Outweighs Cost 13:09 How Routing Works in Practice 15:28 Planning vs. Real-World Charging Behavior 17:29 Convenience, Trust & the One-Chance Rule 20:25 Turning Routing Data Into Marketing Strategy 22:33 Cost Optimization for Commercial Fleets 24:39 Right-Sizing Batteries with Data 25:54 Fleet Charging Optimization & OPEX Savings 27:53 Why Visibility Is Essential for CMOs 31:57 Marketing, Visibility & Local Trust 33:29 Retail Partnerships and Loyalty Programs 36:21 Why Retailers Will Enter the CPO Space 39:42 The Business Case for Retail-CPO Partnerships 41:24 The Biggest Mistake CPO Marketers Make Connect with Nexxt Industry Website: ⁠⁠www.nexxtindustry.com⁠⁠ Linkedin: ⁠⁠Nexxt Industry⁠⁠ Facebook: ⁠⁠Next Industry⁠⁠ Hosted by Theo Reichgelt LinkedIn: ⁠⁠Theo Reichgelt⁠⁠ Connect with Gideon van Dijk LinkedIn: Gideon van Dijk Website: www.chargetrip.com Production, Distribution, and Marketing By Massif & Kroo Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠MassifKroo.com⁠⁠⁠ For inquiries/sponsoring: email hello@MassifKroo.com.

Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges. From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers. We cover why disruption sometimes backfires, the underused power of air pollution as a marketing message, and how policy certainty shapes mainstream adoption. Duncan also reflects on what he learned building Polestar into Tesla’s first real competitor, how to avoid confusing customers with technical jargon, and why startup life—though difficult—is far more rewarding than working in a legacy OEM. If you’re a founder, marketer, or mobility professional, this episode is a masterclass in building credibility, simplifying the EV story, and creating brands that resonate with real people. Chapters 00:00 Building Confidence & Credibility 01:06 Finding a Brand’s True Essence 02:08 Outside-In Communication & Truth to Power 03:11 Shocks Moving from OEMs to Startups 05:10 Competing with Giants & Maintaining Credibility 06:17 Lessons from Launching Polestar 08:29 Convincing Investors: Proving Ability to Deliver 10:12 When Disruption Backfires (Volta Cargo Boxes) 12:56 Air Quality as an Untapped EV Narrative 15:47 Barriers to Mainstream Adoption 18:20 Complexity of Powertrain Choices 20:45 Stop Talking Tech—Speak Customer Language 22:05 First Steps for EV Startups Today 24:06 Policy Certainty & the Role of Government 25:44 Most Proud Marketing Project 27:21 Birthday Party Argument for EVs 29:09 Startup Life Lessons & Personal Ownership 31:32 Why Everyone Should Spend Time in a Startup Connect with Nexxt Industry Website: ⁠www.nexxtindustry.com⁠ Linkedin: ⁠Nexxt Industry⁠ Facebook: ⁠Next Industry⁠ Hosted by Theo Reichgelt LinkedIn: ⁠Theo Reichgelt⁠ Connect with Duncan Forrester LinkedIn: Duncan Forrester Website: www.rocketeercars.com Production, Distribution, and Marketing By Massif & Kroo Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠MassifKroo.com⁠⁠ For inquiries/sponsoring: email hello@MassifKroo.com.

Welcome to the the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia. Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars. We dive into why startups must treat marketing as foundational, not an afterthought; how building a waiting list demonstrates traction; and why Clover invested in branding and investor-facing materials from day one. Scott also shares candid insights on his love-hate relationship with agencies, the role of mission/vision/values in shaping a company, and how early scrappy strategies can set a lasting backbone for growth. If you’re a founder, marketer, or mobility professional, this conversation is packed with lessons on building demand, aligning brand with product, and scaling ideas in a complex, fast-moving industry. Chapters 00:00 Why Agencies Waste Money 05:14 From Ads to Aviation 10:36 Launching Clover & E-Bikes 16:28 Building Brand Early 18:04 Traction & Investor Demand 24:21 Mission, Vision, Values 30:24 Startup Marketing Basics 32:53 Owned vs Paid Media 36:18 Pro Support Over DIY Connect with Nexxt Industry Website: www.nexxtindustry.com Linkedin: Nexxt Industry Facebook: Next Industry Hosted by Theo Reichgelt LinkedIn: Theo Reichgelt Connect with Scott Murphy LinkedIn: Scott Murphy Website: rideclover.com Production, Distribution, and Marketing By Massif & Kroo Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠MassifKroo.com⁠ For inquiries/sponsoring: email hello@MassifKroo.com.

How important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team! We speak about: 🎙️ Approaching design in the eMobility sector 🎨 The challenges of creating visuals for a fast-growing industry 🌍 Why great design matters for EV brands From creating recognizable brand identities to designing user-friendly apps and interfaces, we discuss the unique role of visual communication in shaping your company’s image.

Learn about the ultimate mix of marketing strategies for eMobility companies in the second episode of the eMobility Marketing Podcast.

This is the first -special ICNC24- episode of the eMobility Marketing Podcast. Discover the significance of the eMobility ecosystem and the advantages of collaboration to drive industry growth.