The eMobility Marketing Podcast is hosted by Theo Reichgelt, author of the eMobility Marketing Playbook (expected in May 2025), creator of the eMobility ecosystem canvas, and founder of Nexxt Industry, Europe's leading eMobility marketing agency. The podcast series discusses the unique aspects of marketing for eMobility brands, the eMobility ecosystem, industry insights, and interviews with eMobility professionals.
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The eMobility Marketing Podcast is hosted by Theo Reichgelt, author of the eMobility Marketing Playbook (expected in May 2025), creator of the eMobility ecosystem canvas, and founder of Nexxt Industry, Europe's leading eMobility marketing agency. The podcast series discusses the unique aspects of marketing for eMobility brands, the eMobility ecosystem, industry insights, and interviews with eMobility professionals.
Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk
The eMobility Marketing Podcast
44 minutes
2 weeks ago
Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk
Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of ChargeTrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.
From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, ChargeTrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.
If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.
Chapters
00:00 Range Anxiety & the EV Puzzle
01:06 What ChargeTrip Does and Why Routing Matters
03:34 Why CPO Growth Hits a Ceiling
06:19 Shifting From Infrastructure to Consumer Focus
07:46 Removing EV Driver Anxieties
10:16 Why Convenience Outweighs Cost
13:09 How Routing Works in Practice
15:28 Planning vs. Real-World Charging Behavior
17:29 Convenience, Trust & the One-Chance Rule
20:25 Turning Routing Data Into Marketing Strategy
22:33 Cost Optimization for Commercial Fleets
24:39 Right-Sizing Batteries with Data
25:54 Fleet Charging Optimization & OPEX Savings
27:53 Why Visibility Is Essential for CMOs
31:57 Marketing, Visibility & Local Trust
33:29 Retail Partnerships and Loyalty Programs
36:21 Why Retailers Will Enter the CPO Space
39:42 The Business Case for Retail-CPO Partnerships
41:24 The Biggest Mistake CPO Marketers Make
Connect with Nexxt Industry
Website: www.nexxtindustry.com
Linkedin: Nexxt Industry
Facebook: Next Industry
Hosted by Theo Reichgelt
LinkedIn: Theo Reichgelt
Connect with Gideon van Dijk
LinkedIn: Gideon van Dijk
Website: www.chargetrip.com
Production, Distribution, and Marketing By Massif & Kroo
Website: MassifKroo.com
For inquiries/sponsoring: email hello@MassifKroo.com.
The eMobility Marketing Podcast
The eMobility Marketing Podcast is hosted by Theo Reichgelt, author of the eMobility Marketing Playbook (expected in May 2025), creator of the eMobility ecosystem canvas, and founder of Nexxt Industry, Europe's leading eMobility marketing agency. The podcast series discusses the unique aspects of marketing for eMobility brands, the eMobility ecosystem, industry insights, and interviews with eMobility professionals.
