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The E-commerce Content Creation Podcast
Daniel Jester
183 episodes
5 months ago
The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
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Management
Arts,
Technology,
Business,
Fashion & Beauty
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All content for The E-commerce Content Creation Podcast is the property of Daniel Jester and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
Show more...
Management
Arts,
Technology,
Business,
Fashion & Beauty
Episodes (20/183)
The E-commerce Content Creation Podcast
Painting Over a Band-Aid
In this episode of the e-commerce content creation podcast, Daniel discusses the importance of studio audits and the physical layout of studios in enhancing workflow efficiency. He introduces the concept of workshops aimed at improving digital workflows and emphasizes the need for identifying quick wins within studio processes. The conversation highlights the interdependence of studio workflows, the challenges of managing exceptions in production, and the critical role of documentation and last but not least, the importance of celebrating team wins and continuous improvement in studio operations.
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5 months ago
44 minutes 24 seconds

The E-commerce Content Creation Podcast
Authenticity and Consistency in the Attention Economy with Kelly G
In this episode of The E-commerce Content Creation Podcast, Daniel Jester and creative director/photo manager turned creative ops consultant Kelly Garthwait dive into a candid, exploratory conversation about authenticity in visual storytelling and the tensions introduced by AI and automation in creative roles. Their dialogue weaves through the influence of social media on brand identity, the importance of consistency in e-commerce visuals, the enduring value of printed photography, and how storytelling creates meaningful connections between brands and audiences.
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5 months ago
34 minutes 44 seconds

The E-commerce Content Creation Podcast
Are We A Media Company?
In this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative teams, and the complexity of media production processes. Daniel shares insights from recent workshops and highlights the challenges faced by studio teams, including ad hoc requests and sample management issues. He advocates for a shift in mindset towards recognizing the strategic value of creative teams in e-commerce operations.
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6 months ago
45 minutes 46 seconds

The E-commerce Content Creation Podcast
Never Bring Fish To The Studio with Brent Maynard
In this episode, Daniel Jester is joined by studio operations and photography manager Brent Maynard, who shares stories and insights from his unique experience managing photo studios for a major pet brand. Brent dives into the complexities of working with animal talent, from cats and dogs to guinea pigs, birds, and even cockroaches, and explains the specialized studio workflows required to keep animals, handlers, and crew safe and productive. He and Daniel talk about their shared love of optimizing studio layouts, reflect on the importance of removing obstacles for creative teams, and explore how the presence of animal talent transforms everything from set design to crew behavior. It's a fascinating look at the intersection of operational excellence and animal chaos, with a few screaming guinea pigs along the way.
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6 months ago
41 minutes 28 seconds

The E-commerce Content Creation Podcast
Another DAM Episode
In this episode of the E-commerce Content Creation Podcast, Daniel dives deep into the topic of Digital Asset Management (DAM) systems, exploring their importance yet lack of widespread adoption in the E-commerce space. He discusses the differences between cloud storage solutions and DAM systems, emphasizing the need for metadata, version control, and user permissions. Daniel also highlights the challenges of managing assets at scale and the necessity of having a structured workflow. He concludes by encouraging listeners to evaluate their current asset management practices and consider the benefits of implementing a DAM system.
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6 months ago
45 minutes 20 seconds

The E-commerce Content Creation Podcast
Revisiting the Case for 3D in e-comm
In this episode of the Ecommerce Content Creation Podcast, host Daniel Jester discusses the evolving landscape of e-commerce content creation, focusing on the integration of 3D modeling and AI technologies. He explores how these advancements can transform content production, enhance customer experiences, and contribute to sustainability efforts. Daniel emphasizes the importance of understanding customer trust and strategic considerations when adopting 3D technologies, ultimately advocating for a shift towards digital twins and innovative content strategies.
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7 months ago
36 minutes 28 seconds

The E-commerce Content Creation Podcast
The ECCP Returns! Burnout, H&M, and The Job Hunt
In this episode of the eCommerce Content Creation Podcast, Daniel reflects on his personal and professional challenges over the past year, including feelings of burnout and uncertainty in the creative industry. He discusses the impact of these experiences on his work and the podcast, expressing gratitude for the support he has received from friends and colleagues. The episode also covers recent industry news, including Creative Force's acquisition of SpinMe and H&M's new AI initiatives. In this conversation, Daniel explores the potential of 3D product rendering as a transformative tool in product imaging. Daniel also shares his personal job search journey and career aspirations, emphasizing the importance of community and support during transitions.
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7 months ago
55 minutes 19 seconds

The E-commerce Content Creation Podcast
Flash Back: Swinging the Pendulum of Cost and Quality with Mark Stocker of The Very Group
Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing(-ing) away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a more direct way. After all, it is the creative teams and the solutions they develop that will change the way we buy and sell digitally.
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10 months ago
33 minutes 10 seconds

The E-commerce Content Creation Podcast
Flash Back: Unlearning Fear in the Face of Changing Technology
This is a replay of episode 64, originally published June 2022. This is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between change and fear, it’s probably Conrad, while he’s not a licensed therapist or anything, his career has spanned many changes in the technology that drives our industry and his job has taken him halfway around the world, moving back and forth across the US, and now across the Atlantic to Germany. We unpack the fears that creep up when we start to talk about what the future holds for creative production teams, and how we can meet them rationally, and see them for what they are, an opportunity.
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10 months ago
28 minutes 35 seconds

The E-commerce Content Creation Podcast
Flash Back: Building the Plane in the Air with Matthew Schulert
This episode is a replay of episode 114 originally released May 2023. Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No one really knew exactly how to build a high volume e-comm studio to support a flash sale site back then, so everyone had to figure out as they went, and as we mention during the episode: At that time, no one was talking to each other.
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10 months ago
35 minutes 5 seconds

The E-commerce Content Creation Podcast
The Flash Drive Files - Episode 6 with Linnea Bullion
In this episode of The Flash Drive Files, host Daniel Jester interviews photographer Linnea Bullion, exploring her journey into photography and her unique approach to commercial work and self-portraits. Linnea shares insights on finding her niche, the creative process behind her work, and how her personal style resonates with clients. In this conversation, Linnea Bullion discusses her journey in photography, particularly during the pandemic, where she began to explore new techniques and styles. She emphasizes the importance of blending strobe and natural light to create hyper-realistic images and shares insights into her animation work, highlighting the challenges and creative processes involved. The discussion also touches on client expectations and the value of creative work in the commercial photography landscape. This miniseries was made possible by verybusy.io - streamline your review and approval process with a free trial today at www.verybusy.io/fdf
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10 months ago
55 minutes 30 seconds

The E-commerce Content Creation Podcast
Skateboarding, Photography, and Learning with Ryan Lusteg
In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the industry through unconventional paths. Ryan shares his personal journey, including his experiences working with various brands and the challenges of moving into leadership roles. The conversation also touches on the importance of maintaining a creative outlet and the future aspirations of photographers in a changing industry.
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10 months ago
33 minutes 38 seconds

The E-commerce Content Creation Podcast
Creating Community with Matt Ware
In this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approaches to encourage creative exploration and collaboration among teams, emphasizing that creativity is not limited to traditional artistic roles but exists in every workplace. In this conversation, Matt Ware and Daniel discuss the significance of creativity and storytelling in branding, the challenges of data-driven marketing, and the evolving landscape of art and photography. They emphasize the importance of internal culture and community in shaping a brand's narrative, while also addressing the need for a balance between creativity and measurable outcomes. The discussion highlights the potential for art to thrive in challenging times and the necessity of valuing photography in a digital age.
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11 months ago
42 minutes 5 seconds

The E-commerce Content Creation Podcast
The Flash Drive Files - Episode 5 with Matt Licari
In this episode, host Daniel Jester interviews photographer Matt Licari, exploring his multifaceted approach to photography, particularly in the realms of portrait and celebrity photography. Matt shares insights into his creative process, the challenges of working under pressure, and the importance of emotional connection in his work. He discusses the nuances of celebrity assignments, the technical preparations he undertakes, and how he navigates the dynamics of working with both established and rising stars. The conversation highlights the value of storytelling in photography and the unique role photographers play in capturing moments that resonate emotionally with their subjects and audiences. In this conversation, Matt Licari and Daniel discuss the evolution of Matt's photography career, focusing on the importance of personal work, and the transition from retouching to fashion photography. They explore the changing landscape of lookbooks in fashion, the role of technology in post-production, and the influences that have shaped Matt's artistic journey. The discussion emphasizes the balance between technical skills and artistic expression, encouraging photographers to embrace their unique paths and learn from their experiences. This miniseries was made possible by verybusy.io - streamline your review and approval process with a free trial today at www.verybusy.io/fdf
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11 months ago
1 hour 1 minute 21 seconds

The E-commerce Content Creation Podcast
Studio Economics 101 with Caleb Raynor
This week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.
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11 months ago
54 minutes 37 seconds

The E-commerce Content Creation Podcast
Understand Your Value, Find Your Purpose with Tony Baker
Hello and welcome to this week’s episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven’t caught part one yet, that was last week’s episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes about helping his clients understand their value, and how to use that insight to understand purpose.
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11 months ago
36 minutes 21 seconds

The E-commerce Content Creation Podcast
Simplicity and Clarity with Tony Baker
Daniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connection in the work that we do, in part so we can use that connection to articulate our value and collaborate more effectively.
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12 months ago
33 minutes 40 seconds

The E-commerce Content Creation Podcast
Photography, Curiosity, and Connection with Monica Baddar
The guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a few months ago. Monica is a really special photographer and that shines through her work in a very particular way. In this episode we talk about her approach to connecting with her subject in order to capture that magic.
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1 year ago
30 minutes 34 seconds

The E-commerce Content Creation Podcast
The Flash Drive Files - Episode 4 with Paula Watts
Summary In this episode, host Daniel Jester interviews photographer Paula Watts, exploring her journey in photography, her unique style, and the intricacies of the photographer-client relationship, particularly in the beauty industry. They discuss the importance of post-production and retouching, emphasizing the collaborative process with retouchers and the significance of meeting deadlines in a fast-paced industry. In this conversation, Paula Watts shares her insights on the photography and retouching industry, she discusses the evolution of her workflow, the benefits of remote retouching, and the importance of clear communication with retouchers. The conversation also touches on the historical context of photo manipulation and the relationships built within the global creative community. This miniseries was made possible by verybusy.io - streamline your review and approval process with a free trial today at www.verybusy.io/fdf
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1 year ago
43 minutes 48 seconds

The E-commerce Content Creation Podcast
Time as Currency with Paul Massingill
Summary In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complexities of studio operations, and the necessity of having complete information for successful shoots. They also touch on the significance of time management and the unique environment of a photo studio, which fosters collaboration and creativity.
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1 year ago
34 minutes 58 seconds

The E-commerce Content Creation Podcast
The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.