The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
Authenticity and Consistency in the Attention Economy with Kelly G
The E-commerce Content Creation Podcast
34 minutes 44 seconds
5 months ago
Authenticity and Consistency in the Attention Economy with Kelly G
In this episode of The E-commerce Content Creation Podcast, Daniel Jester and creative director/photo manager turned creative ops consultant Kelly Garthwait dive into a candid, exploratory conversation about authenticity in visual storytelling and the tensions introduced by AI and automation in creative roles. Their dialogue weaves through the influence of social media on brand identity, the importance of consistency in e-commerce visuals, the enduring value of printed photography, and how storytelling creates meaningful connections between brands and audiences.
The E-commerce Content Creation Podcast
The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
