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The E-Comm Show

Andrew Maff

292 episodes

1 week ago

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...

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Entrepreneurship

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Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...

Show more...

Entrepreneurship

Episodes (20/292)

The E-Comm Show

White-Hat Review Removal & Amazon Survival Tactics with Ecom Triage’s Danan Coleman | EP. #207

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...

1 week ago

25 minutes

The E-Comm Show

Social Commerce Secrets: Inside Saalt’s TikTok Shop Strategy for $10M+ Growth | EP. #206

Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce. In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop. Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty. What You’ll Learn: How Saalt turns TikTok ...

2 weeks ago

24 minutes

The E-Comm Show

eCommerce PR in the Age of AI: How PRNEWS.IO Uses AEO & GEO to Shape Brand Visibility | EP. #205

In this 205th episode of The E-Comm Show, host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR. They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across search and media. You’ll learn how PR placements now influence ChatGPT’s recommendations, how to ...

3 weeks ago

26 minutes

The E-Comm Show

Social Commerce Secrets: How to Sell on TikTok, Instagram & Beyond | EP. #204

In this 204th solo episode of The E-Comm Show, host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales. If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode shows you what to prioritize, what most brands miss, and how to set up a profitable social commerce sy...

4 weeks ago

26 minutes

The E-Comm Show

Amazon Reselling & Private Label Tips: How Joey’s Shopping Grew a Profitable Brand | EP. #203

Looking for Amazon reselling strategies that actually work? In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller, to share how he built a profitable Amazon reselling business while scaling private label brands at the same time. From running his own warehouses to predicting Amazon’s next big moves, Charles breaks down the unorthodox tactics that helped him stand out in a crowded e-commerce space. What...

1 month ago

24 minutes

The E-Comm Show

Community-Driven Marketing & Pink Stork’s $25M+ Success Story | EP. #202

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide. Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal communi...

1 month ago

23 minutes

The E-Comm Show

Shopify Growth Tips from Grill Your Ass Off: Scaling a Veteran-Owned Brand to 7 Figures | EP. #201

Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business. From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market. We cover Shopify apps that actu...

1 month ago

23 minutes

The E-Comm Show

Crafting Stories That Sell: How Rustic & Main Built a Story-Driven Jewelry Brand | EP. #200

How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings. What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from ...

1 month ago

26 minutes

The E-Comm Show

Amazon Is Not Your Business Plan: Why Omnichannel Selling Wins Every Time | EP. #199

Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience. From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon...

2 months ago

34 minutes

The E-Comm Show

Ink and Influence: Balancing Brands in a Fast-Moving Market | EP. #198

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach. From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, ...

2 months ago

22 minutes

The E-Comm Show

How to Fix Your Tariff Problem (and Scale Smarter) with Izzy Rosenzweig of Portless | EP. #197

What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment. We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational ...

2 months ago

23 minutes

The E-Comm Show

Why Cooling Down Is Becoming the Hottest Trend with Coolmitt | EP. #196

When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge. Craig explains how the team took this cutting-e...

2 months ago

26 minutes

The E-Comm Show

From Break-Even to Backcountry Powerhouse: How Flylow Scaled Without Selling Out | EP. #195

Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow. You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most markete...

3 months ago

27 minutes

The E-Comm Show

Turning Art Into an Empire: The Business Behind Mary Engelbreit’s Beloved Brand | EP. #194

On this 194th episode of The E-Comm Show, Andrew Maff sits down with Nicki Ball, COO of Mary Engelbreit Studios, the powerhouse behind one of America’s most recognizable illustrators. For decades, Mary Engelbreit’s artwork has appeared everywhere—from Hallmark cards to home décor—and now, thanks to Nicki’s leadership, it’s scaling across eCommerce, licensing, and even Amazon. Nicki shares how she balances legacy and innovation, why creative brands need operational clarity, and how Mary’s infl...

3 months ago

24 minutes

The E-Comm Show

The Seeding Strategy That Scales: Influencer Marketing with Stack Influence | EP. #193

Are you still treating influencer marketing like art… when it’s actually a science? On this 193rd episode of The E-Comm Show, Andrew Maff interviews William Gasner, CMO of Stack Influence, a platform bringing structure, scale, and sanity back to influencer marketing. In a world where UGC is everything and ROI is harder than ever to measure, William breaks down how Stack Influence is solving one of the biggest problems brands face today: how to do influencer product seeding at scale, without g...

3 months ago

25 minutes

The E-Comm Show

Fix What’s Broken: How SlumberSource Disrupted Homecare by Owning the Entire Experience | EP. #192

What if your biggest growth lever wasn’t your product… but everything that happens after the “Buy Now” button? On this 192nd episode of The E-Comm Show, Andrew Maff sits down with Todd Cook, Founder and CEO of SlumberSource, a DTC brand that’s reimagining homecare beds by solving what the rest of the industry ignored: the delivery experience. Before SlumberSource, Todd built two massive mattress retail empires. But after years in showrooms and scaling 65+ stores, he saw the writing on the wal...

3 months ago

27 minutes

The E-Comm Show

No Prime, No Problem: The DTC Strategy Powering Firefly Recovery's Growth | EP. #191

Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery, to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches. In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday wellness, expanded into the travel market based on real customer feedback, and resisted the pressure...

3 months ago

23 minutes

The E-Comm Show

From Clicks to Connections: Growing eComm Through Community with Curl Warehouse | EP. #190

Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse, to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it. While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because Curl Warehouse is all about meeting customers where they are. Whether that’s helping someone choo...

4 months ago

22 minutes

The E-Comm Show

Out of the Lab, Into Their Hands: Empowering Consumers with Proov | EP. #189

Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health. Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that educati...

4 months ago

25 minutes

The E-Comm Show

Reputation Rehab: Amazon Review Removal That Actually Works with TraceFuse | EP. #188

What happens when a single 1-star review tanks your listing- and you can’t ignore it? On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics. From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review prot...

4 months ago

25 minutes